Organifi
increase in email
campaign openers
increase in
email recipients
increase in flow conversion
in 6 months
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Health and wellness superfoods brand Organifi’s main mission is to create and distribute products that deliver on their promises all while empowering people with a healthy lifestyle that can be both fun and delicious.
Their email and SMS were running smoothly…until they didn’t.
So in May 2022, Organifi partnered with Chronos Agency to revive its email marketing and SMS marketing.
Organifi’s email and SMS systems were due for a much-needed revamp. They wanted to start fresh and bring their email and SMS marketing back to where it used to be. For starters, they needed to fix some issues that plagued those systems from the inside.
Poor deliverability and rampant spam issues cost Organifi a LOT of potential revenue. These were some of the issues identified:
Chronos started with a strong foundation via the core email flows. These include the pop-up, new customer acquisition, cart recovery, browse recovery and post-purchase flows. These high-performing flows helped Organifi increase its engagement and its domain’s reputation.
Specifically, Chronos built a special winback flow that targeted customers who’ve lapsed in their replenishment phase—encouraging customers to come back to repurchase their goods.
This was to help Organifi build their domain reputation which, in turn, maintained their deliverability. Specific actions included:
To further push the theme of content personalization, Chronos sent emails during events and major eCommerce days with the appropriate messaging, design, and promos.
Chronos helped Organifi improve their conversions by retargeting non-openers and/or non-buyers. When those specific segments were engaged enough, Organifi can safely send more emails without risking their deliverability reputation—further increasing sales generated from emails in the process.
We’ve put together a handy-dandy eCommerce marketing calendar to help you forecast all the sale dates you’ll need to watch out for! It’s chock-full of major and minor holidays, perfect for your eCommerce brand!
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in email revenue
in the last 6 months
in flow conversion
in the last 6 months
in unsubscribe rate
in the last 6 months
in email recipients
in email campaign openers
from email and SMS during BFCM 2022
since Organifi’s revamped email and SMS systems went live
since Organifi’s revamped email and SMS systems went live
Major deliverability and spam issues crippled Organifi’s email and SMS systems causing them to lose a lot of potential revenue.
To remedy this, they partnered up with Chronos Agency in May 2022 to revive their email and SMS marketing back to working condition.
Since their partnership with Chronos, Organifi’s email and SMS programs thrived—generating 234% increased email revenue in 6 months.
Concentrate all your email marketing efforts into a single program to maintain consistency
Build up and flesh out your email automation program with strategies that complement each other
Carry out rigorous A/B tests on your campaigns to find what resonates best with your subscribers using various winning metrics, such as:
Subject lines – which ones generate the highest open rates?
Image type – which ones generate the highest click rates
Copy length – which length generate the highest conversions?
Conduct warm-up efforts to ensure you build your deliverability reputation before increasing the number of emails you send. Categorize your engaged and unengaged contacts then focus sending to your engaged contacts first to stabilize your deliverability rates.
Optimize your list segmentation to maintain a healthy deliverability reputation.
Set up a weekly tracker for data analysis. This keeps you on your toes making sure every email campaign you send out is top notch, and everything else is working as expected. From that data, you would be able to make clearer and more goal-driven decisions on what strategies to carry out next
Lifecycle marketing is a much larger iceberg than you think. It’s more than just slapping together two different strategies and forgetting about it. It requires a dedicated team who’s learned the language of customer data and in turn translating that into a game plan.
Chronos Agency has dedicated 5 years of its existence decoding the customers’ minds of over 400 brands. And now, we want to share what we’ve learned with you so you too can rack up the 20% to 30% revenue boost our past partners have reaped.
Let’s create a tailored retention strategy to grow your CLV and scale your brand month-on-month. Book a free call with us to receive:
