Pupnaps' 2x Increase in Email Revenue Share

Learn how we successfully doubled Pupnaps’ email revenue share for all their stores in Australia, the United Kingdom, and Canada.

Pupnaps is Australia’s favorite dog bed brand. It’s been winning the hearts of many dogs as well as dogs owners. They needed a reliable and consistent lifecycle marketing agency to help them scale their business using the hands-off approach. That’s when they reached out to Chronos Agency. 

As a result, not only does Pupnaps no longer have to worry about email marketing, but they were also able to double their email revenue share and expand their online stores to the UK and Canada. 


Pupnaps is an Australia-based calming bed brand that helps tackle the rise of anxiety symptoms in dogs.

As many people are placing their priorities on their fur-babies’ comfort and wellbeing, Pupnaps’ calming dog bed started to gain popularity. They approached Chronos Agency for our full email marketing services back in June 2020. As they began to scale and expand to the UK and Canada, we took over the email strategies for those online stores too.

The Problem

Pupnaps had an initial email revenue share of 16%, and we believed this share could be much higher.

What’s more, the brand had a good list of subscribers that were not being fully utilized, which means Pupnaps was missing out on generating more conversions through their subscribers’ list. However, we needed to be strategic in using the list to avoid harming Pupnaps’ email deliverability.  

We also aimed to improve the aesthetics and copywriting for all Pupnaps’ emails while keeping everything on brand.

The Solutions

Pupnaps had a good email marketing strategy in place, but what could we do to make it even better and improve conversions? We deep-dived each email automation and campaigns’ structure and pinpointed the key strategies that would make a difference. 

The Strategy

Aside from implementing Chronos’ best practices on Pupnaps’ email marketing system, we also conducted multiple A/B testing to truly understand the average Pupnaps subscriber’s preferences and behavior. 

Here are some of the strategies we implemented: 

1. Creative copywriting and out-of-the-box email designs.
2. A/B testing for pop-ups and consistent optimizations of the design.
3. Vigorous A/B testing and optimization offers in automation and campaigns.
4. Improved segmentation based on data-driven results.

The Results


Increase in email revenue percentage


Increase in placed order rate


Subscriber list growth


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