Email revenue share, 16% (June 2020) to 32% (August 2021)
Increase in placed order rate for automated emails over 1 year
Subscriber list growth over 1 year
Learn how we doubled Pupnaps’ email revenue share, from 16% in June 2020 to 32% across its Australian, UK and Canadian stores by August 2021.
Pupnaps is Australia’s favorite dog bed brand. It’s been winning the hearts of many dogs as well as dogs owners. They needed a reliable and consistent lifecycle marketing agency to help them scale their business using the hands-off approach. That’s when they reached out to Chronos Agency.
As a result, not only does Pupnaps no longer have to worry about email marketing, but they were also able to double their email revenue share and expand their online stores to the UK and Canada.
Pupnaps is an Australia-based calming bed brand that helps tackle the rise of anxiety symptoms in dogs.
As many people are placing their priorities on their fur-babies’ comfort and wellbeing, Pupnaps’ calming dog bed
started to gain popularity. They approached Chronos Agency for our full email marketing services back in June
2020. As they began to scale and expand to the UK and Canada, we took over the email strategies for those online
stores too.
Pupnaps had an initial email revenue share of 16%, and we believed this share could be much higher.
What’s more, the brand had a good list of subscribers that were not being fully utilized, which means Pupnaps
was missing out on generating more conversions through their subscribers’ list. However, we needed to be
strategic in using the list to avoid harming Pupnaps’ email deliverability.
We also aimed to improve the aesthetics and copywriting for all Pupnaps’ emails while keeping everything on
brand.
Pupnaps had a good email marketing strategy in place, but what could we do to make it even better and improve
conversions? We deep-dived each email automation and campaigns’ structure and pinpointed the key strategies that
would make a difference.
Aside from implementing Chronos’ best practices on Pupnaps’ email marketing system, we also conducted multiple
A/B testing to truly understand the average Pupnaps subscriber’s preferences and behavior.
Here are some of the strategies we implemented:
1. Creative copywriting and out-of-the-box email designs.
2. A/B testing for pop-ups and consistent optimizations of the design.
3. Vigorous A/B testing and optimization offers in automation and campaigns.
4. Improved segmentation based on data-driven results.
Let’s discuss how we can help your eCommerce business thrive! Book a call today to discover the power of lifecycle and retention marketing for long-term growth.
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Lifecycle marketing works when a team reads your customer data and turns it into a plan. Since 2017, Chronos Agency has worked with 500+ DTC brands and generated $400M+ in attributable revenue for them. We’d like to show you what that experience could do for your brand.
