Truly Beauty Achieves 22,322% Email Revenue Increase in 12 months

Truly Beauty always puts their customers’ beauty, values, and most importantly, well-being first when it comes to their hair, body, and skincare products.

It’s been a whole year and a half since their partnership with Chronos Agency. What milestones has Truly Beauty achieved with their help since then?

Overview

Truly Beauty paired up with Chronos Agency back in December 2019 as part of their goal to improve their email marketing systems.

Since then, Truly Beauty was able to grow not just their email marketing, but also their SMS systems as Chronos expanded their services into that marketing channel.

The Strategy

Here’s a quick rundown of just some of the strategies Chronos Agency implemented to help Truly Beauty reach these mindblowing numbers:

  • A thorough subscriber targeting email program to leverage their specific lifestyle milestones
  • Engaging audiences with fresh and relevant content
  • Advanced segmentation and retargeting
  • Running unique SMS messaging for acquisition, replenishment, and retention

The Results

800%

increase in monthly email performance

333%

increase in SMS revenue

191%

increase in new SMS subscribers