Email marketing is anything but a “set it and forget it” type of tool. Chronos Agency recognizes this, as well as the need for continuous research and development of new email marketing strategies. After all, it’s the only way to move forward into 2020.
As part of our goal to start the year strong, Chronos Agency has launched a new initiative called Marketing Labs. This promising venture is made up of an inter-departmental organism. It was conceptualized in late 2019 with the vision of developing advanced strategies and original scientific content.
With this core initiative in place, the Marketing Labs positions the Chronos team as an individualized yet cohesive entity to support our co-founder and CEO, Josh Chin’s vision into the new decade. We’re in for some exciting times.
When Two Departments Collide and Collaborate
Our Fulfillment and Marketing Departments have joined forces to bring Marketing Labs to life. Essentially, Marketing Labs will focus on designing experiments to prove or dismiss various theories or hypotheses when it comes to email marketing strategies. Each experiment would have its own design, sample group, and designated period of implementation before the analysis of the results.
Real results, real people. The results of these experiments will serve as source material for original content and case studies.
Giving theories an edge— whether tried-and-proven or the new age fare, we’re excited to see what the findings will be.
“This is one of the justifications for Marketing Labs,” Marco Noceda, Senior Email Marketing Manager talks about his brainchild. “It will provide much more specialized & innovative information that we can share as original content.”
Before January ended, the beta phase of Marketing Labs had already commenced with Experiment #1. The Marketing arm of Chronos Agency is currently pending a conclusion to the first-ever internal experiment by Marketing Labs. So stay tuned on our Facebook for incoming updates as early as March next month!
What can eCommerce businesses expect and gain from Chronos Agency’s Marketing Labs?
There is a lot to look forward to from Marketing Labs! All creative ideas and hypotheses will undergo rigorous testing phases by the email experts within the fulfillment team, and backed by qualitative experimental procedures. Simply put, this scientific approach will impart a qualitative significance to new email marketing strategies to be proposed backed by real data.
This initiative is a celebration of ideas, insights, and thinking outside the box during the quest for increasing email revenue. Chronos Agency’s clients and potential clients will find themselves in the hands of critical thinkers who are always on the lookout for the next best strategy.
On the other hand, this is also a great opportunity to showcase Chronos Agency’s original content. The establishment of Marketing Labs has provided ample room for original content that will provide value to the eCommerce industry.
The rest of 2020 looks promising with this new initiative in place as we continue to move towards our vivid vision for 2022. If you want to know more about email marketing strategies that work, you can always schedule a free strategy session with one of our email marketing experts!