fbpx How to Win Big Using Conversion Rate Optimization
On this page

Creating a Confident Brand Identity with Matt Orlic, Owner of Inspire Brands Group

Matt Orlic

Matt Orlic is the Founder and Owner of Inspire Brands Group, an agency that creates and develops brands worldwide by designing and manufacturing products in industries ranging from electronics to apparel. Matt is an entrepreneur who has owned and started various major brands, including Pro Sports Group, Sky Walkers, and Tattoo Removal Institute.

Matt’s company is also the Teamwear Manufacturer and Distributor for Umbro and Under Armour clothing in Australia.

Here’s a glimpse of what you’ll learn:

  • Matt Orlic describes how he got his start in entrepreneurship
  • How Matt’s mindset has evolved from the beginning of his digital marketing journey to now
  • Matt’s eCom Pentagon system for media buying style
  • The future of ecommerce and advertising in the digital marketing space
  • How crafting a brand identity starts with a solid communication strategy
  • Matt discusses his new brand that’s two years in the making and his plan for its launch
  • Why entrepreneurship is about more than the money
  • Matt advises brands trying to reach the next figure goal
  • Why you should invest in mentors rather than gurus

In this episode…

Do you struggle with creating a unique brand identity? How is the world of ecommerce evolving in the digital space? Why should you invest in mentors rather than gurus? Matt Orlic can tell you.

Matt Orlic is the Owner of Inspire Brands Group, an agency that creates and develops brands through design and strategy. Matt knows a thing or two about creating and developing a brand, having owned many since he started his entrepreneurial journey when he was just 17. Today, he shares his expertise with ecommerce brands worldwide. He’s here to share his best-kept secrets.

On this episode of the eCommerce Profits Podcast, Joshua Chin sits down with the Owner of Inspire Brands Group, Matt Orlic. They discuss why a successful brand starts with effective communication, the changing landscape of ecommerce, the many layers of entrepreneurship, and much more. Stay tuned!

Resources Mentioned in this episode

Special Mentions:

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results. 

If you want to take your revenue to the next level using email marketing, be sure to email our team at sales@chronos.agency or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast where we feature top founders and experts in the ecommerce industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.

Joshua Chin 0:21

Josh Chin here I’m the host of the eCommerce Profits Podcast where we feature top experts and founders in the ecommerce industry. We go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency. If you run a direct to consumer ecom brand that is ready for next level growth and to scale your customer lifetime value true retention marketing, Chronos is your company. We’ve helped hundreds of brands scale profits with email, SMS, and push marketing, or getting an average of 3500% ROI. From our efforts. We’ve worked with brands like Truly Beauty, Alive Skin, and Dr. Livengood and many more. Now next step is to email us at sales at Chronos.agency or you can go to Chronos.agency to learn more. Today’s guest, Matt Orlic is the founder of Inspire Brands Group, which creates and develops brands worldwide by designing manufacturing products in several several industries, including consumer electronics, sports equipment, toys, sports apparel, and many more. Now, Matt and his team has brought 1000s of products in over 10 industries to market in over 100 countries driving success at every stage from concept to completed product. And Matt and I have worked on a number of brands together. And I’ve seen some of the magic in Matt and his team has done. So I’m super excited to have him on the show. Matt, welcome.

Matt Orlic 1:44

Thanks, buddy. Yeah, I’m excited to be here.

Joshua Chin 1:47

Let’s dive straight into it. Tell us a little bit about your background, how you ended up in entrepreneurship. We were having a little bit of chat prior to this. But yeah, yeah, give us a rundown.

Matt Orlic 1:58

To give a bit of context. So I started on 17. And people kind of deemed me as the whore of entrepreneurship. And as the wise compared, and it wasn’t like I was the high class whore, I was the cheap one doing like, you know, rim jobs, $50, on the street, etc. I did everything in anything, everything from outdoor advertising, to watches to chocolate to laser clinics, you know, I think was about 20 different companies that started in the last 10 or so years, I think was just off the was more of the wisdom acquisition, I think has been too early on, there’s more just trying to try to learn and for myself in the deep end, and I don’t know really what I wanted to do. And about seven years ago, what we used to actually we started about 10 years ago was with developing brands and selling them to mass retailers like bricks and mortar stores. As we develop seven brands and hyper niche them and categories like better, we’re doing power banks, we’d have a brand called juice up and just for power banks drones, we did a brand new drones with speakers with speakers as sports crew to sports equipment. So they had multiple brands read all these bricks and mortar stores, then overnight, we one of them went bustles a billion dollar company and we lost about four to $5 million or exactly, overnight. So that was a big reality check as to how vulnerable we were just, you know, rely on these big small stores didn’t own the customers. And that’s we made the move to digital. And that’s why we had to make that pivot. That’s when I started building the team in house and started taking our brands from you know, the the distribution model of going to brick and mortar stores and put it online. And a couple years on from that. The team that we built, yeah, was I think, world class and we started getting requests to help other people for their brands. And then it was more like, it was more from like, a friendship standpoint, you know, people that you meet in the industry and, and the agency model I think we saw everyone’s like a sausage factories, you know, churning clients and the level of service ability or quality wasn’t there or care. So people getting burned left, right and center, who started helping one or two clients, and then people just prefer us to other people. And I guess that agency was kind of formed. But I think as I mentioned earlier, I don’t even like that word agency, I think we’re more of a HR company, like we’re really extended extension of someone’s brand or team. You know, like our account managers, I worked like four or five brands, they have the time and love and dedication to you know, spend the time and nurture these accounts and works like directly via WhatsApp or text or with all the owners of the founders or their marketing team. So that’s how we got to I guess digital marketing space. Yeah.

Joshua Chin 4:42

I love that. And I think that’s one of the reasons why we work pretty well together. And a lot of the common clients that we have, I’m not sure if you noticed, but we have 80 close to 80 people on the team at Chronos, but we only have 60 clients So we actually have more employees and then clients. And that really gives us that attention that we need to make every account and every brand a success. Tell me a little bit about your journey into from the beginning, like your mindset at the start versus what you currently have. And tell me a little bit more about authentic money that you’re just really just talking about.

Matt Orlic 5:26

Uh huh. Okay, we’ll dig down into philosophy.

Joshua Chin 5:29

I want to do that. Yeah.

[Continue to Page 2]

Other podcasts

Ready to get started?

We’ve put together a handy-dandy eCommerce marketing calendar to help you forecast all the sale dates you’ll need to watch out for! It’s chock-full of major and minor holidays, perfect for your eCommerce brand!
Book a call