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Frameworks for Scaling a $250m DTC Business in 3 Years with Davie Fogarty of The Oodie

Joshua Chin 8:15

That’s really interesting that you brought it up. And I remember being in school, being in sports teams, in Asia, and in Singapore, particularly, we’re kind of geared towards being humble, and I guess, oh, really humble. And that kind of overshadows the reality, which is that we are fearful of facing the facts and facing of competition, especially in sports. And we would say things like, never underestimate our opponent, let’s just stay humble and be quiet. But that doesn’t get you riled up to do your best and on the court. So I see that the need for that balance between being confident and proud of what you’ve done, versus being humble and down to earth. Tell me a little bit about that transition that you’re facing right now as you move from building a direct to consumer kind of direct response of a business towards branding. And that’s one of the things you’ve mentioned that you need to learn a lot more about. What has your experience been like?

Davie Fogarty 9:17

Yeah, totally, I think, um, you know, we’re entirely bootstrapped to this point. So we really required on direct response marketing, high conversion, positive cash flow to fund our growth. So I wouldn’t have it any other other way about how we’ve gone about what we what we’ve done. But one thing to note is just like how, you know, great, how big the audience becoming, and it’s simply because of our brand, and it’s it’s really important to kind of break down what is a brand and I think people underneath you know, it’s obviously the product experience. You know, the packaging, all of you know, the shipping the customer service, but I guess it’s more so the product itself, and how that actually solves a problem. So, you know, all of our products are just so, so good. That’s literally how they scale so much. So I think a flashy website just gets in the way of selling more product, because your conversion rates less, and then less people get the product in their hands. So let’s that can be less word of mouth referral about the product itself. So it’s kind of like, yeah, it’s it’s just the more important thing, making the product fantastic than the design itself. You know, the real absolute guns in e commerce and you know, we’re really working hard, and you know, probably there, it can achieve that high level of branding execution with the direct response conversion rate element to it. So yeah, I guess that’s, that really separates the the newbies versus the experienced.

Joshua Chin 11:11

What are some key pitfalls that you see at each stage of an ecommerce brands journey from reaching that one mil mark than one mil to 10, 10 to 25, and 25 and beyond, are the key points of failures that you see happening?

Davie Fogarty 11:29

Yeah, definitely, it’s, they say, it’s easier, it’s harder to make your first million than your 10th million. And I totally agree with that, it’s like, the person that you need to become to make 1 million is very similar to the person that you need to be to make 10 million. So I guess, to break down your first million, you just need to figure out how to arbitrage digital traffic in some way, how can you make money on on a paid traffic source, because if it is a paid traffic source, and you can profit on it, the chances are, it’s, you’re going to be able to scale it to a, to a degree of making $1 million revenue, it’s, it’s, it’s just about getting that right product, and the right offer or the right website, initially, and then scaling that up. So once you hit that million dollar mark, it is, you know, there’s a level of optimization, of course, fixing things, but it is, you know, that, to get to the 10 million mark, you’re obviously gonna have to hire me eyes, or customer service teams, you know, getting your operations really solid. You know, you want to build systems around those processes that have gotten you there in the first place. Let’s say for example, it’s Facebook, what’s your content utilization system for Facebook? How does it you know, that cycle work, you know, you can still be heavily involved in all of these elements. And you should be, because you are the founder. But you know, I guess, the 10 to $25 million, Mark, you know, you’re really wanting to start replacing yourselves out of those systems. And then just kind of putting in some more high level reporting, trusting the people that are coming in with you. At that point, I would start you know, product development, secondary products, it’s really important to allow longevity, see if you can improve your existing product through other patents or design differentiation, to protect yourself against the onslaught of Amazon and eBay sellers that are going to come in, and then yeah, no, 20 25 million plus, you know, it’s it is really just like a product branding game, multi region, I would go pretty quickly, globally, to grow that and yeah, it’s, it’s a, it’s a tough one, as you start to get to that point, you know, that $25 million mark is, is kind of like the death zone for a lot of e commerce brands. Especially if it takes them a while to get there. But the you know, the trend fatigue, the lifespan is almost over. So, you know, that’s where, you know, you could obviously shed shed a lot of insights around nurturing that email list, getting those high reviews, looking at your page repurchase, purchase rate metrics, and all of those kinds of things is really critical at that stage. Not that you shouldn’t be looking at them, you know, the whole whole lifespan of the brand.

Joshua Chin 14:29

And I just want to say that some some of the brands that we that we worked on, for some gios in particular, you actually generated more revenue. Then people in the country itself, so you’re actually generating like $1 $2 every single quarter or month per person that’s living in a certain country. And I think that’s insane to see from from just an outsider point of view like metrics wise. And I think it just goes to say what the power of branding and repeat purchases is from from, from the perspective of valuation of a company. And how how, how important it is. What where does the repeat purchases and branding play a part in in that formula?

Davie Fogarty 15:28

Yeah, I think the easiest way is to look at the drop shipping valuations that people are getting on it, they’re getting, you know, one to 1.5 times multiple, on certain, you know, brokerage sites. And that’s just proof that, you know, there is no real value there. It’s just, you know, monetizing paid traffic.

Joshua Chin 15:50

There’s no, that’s the profits, right?

Davie Fogarty 15:52

Yes, yeah, it would be profits. Yeah, one to 1.5. You know, it really depends on the product offering. And again, as we’re saying, you know, the reviews and repeat purchase rate, but, you know, a proper ecommerce brand with a nice 3PL good branding, you know, a couple of different product offerings, maybe some diversified channels are going to be looking more at, you know, 2.2 point five to, you know, four times EBITDA for their multiples. So, you know, you’re essentially doubling your business’s value in it. It’s very hard to understand why people don’t do that. I think there’s misinformation around the difficulty. I’ve never dropped ship before, even though I highly recommend it for people just to learn how to figure out paid traffic, you know, that, I believe that the people think it’s, it’s very hard to import through containers and set up three pls. And I guess there’s a bit more financial outlay and risk. But at the same time, you know, if you’ve proven your dropshipping brought up, or have some kind of validation, through paid traffic, that you know, that it’s going to work, you know, it’s very rare that that just drops off a cliff. That’s kind of one thing that I wish people told me earlier. It’s, it’s, you know, backing yourself in and, you know, unless there’s a black swan event, which is just, it’s just very unlikely, and you can’t run businesses just not doing things because of Black Swan events. So, you know, you just need to kind of have a bit of conviction in the long term vision of what you’re trying to build and go from there.

Joshua Chin 17:33

It sounds like you’ve acquired not just knowledge, but the experience over time, and actually, in such a short amount of time in the digital marketing space. So you started brands in 2018. But obviously, your education started way earlier than that, who are some mentors, people or resources that you go to for knowledge, like like this?

Davie Fogarty 18:01

Yeah, I think first and foremost, you know, you wouldn’t, like YouTube’s just such a amazing area for basic fundamentals of ecommerce, like how to set up a Shopify, you know, how to drop shipping, even work, you know, basic mistakes of FBA, like it’s all of those, you know, base level stuff, that’s where you first start. And then you know, the devils in the details, when you start getting going to some of these like events. I know you speak at a lot of events, and you kind of give all of these kind of high level best practices for the current situation. That’s, that’s the stuff that you won’t get on YouTube. Just this is how it’s formatted. So, you know, I think that that’s easily accessible for any of your listeners, is those two mediums. But yeah, me personally, I’ve had, I’ve been very lucky to have a lot of a lot of mentors that have helped me along the way. You know, a great event real Tobi Pierce. And Nick Shackleford has been amazing, yourself has been amazing. You know, there’s there’s been plenty like Matt Orlic, as well, like, yeah, they’ve all kind of that they really fast tracked my learning in ecommerce in a three years isn’t actually that long, long of a time, and to achieve what we’ve achieved, but it’s very typical. It’s very similar to the fitness community as well, people are just so welcoming and willing to share their information even though there is that, you know, slight chance that there will be some level of competition. And I think that, that that’s, you know, also something that’s kind of ingrained in my process of wanting to help other people now as well at scale through YouTube, just really trying to give back you know.

Joshua Chin 19:42

Complete the cycle completing the loop. What what are some beliefs about, about life or business going broader in scope here that most people would disagree with?

Davie Fogarty 19:56

Yeah, I, I guess the main one You know, his passion is probably overrated in the short term, I think passion for like, a particular product is just kind of not helpful. Because it will, it will silo you into believing that it will, will work. And there’s obviously, I don’t know if it’s right to call these edge cases, but you know, like, when someone’s so passionate that they’re pro product, and they just won’t give up, and they keep persevering and they end up, you know, building something like, you know, apple, look at Elon Musk and what he’s done. But I guess when you’re really new and starting out, you don’t have enough feedback from the world to understand if you are on the right track, or any of these insights, whether it actually will work, you know, you you need some kind of success, positive feedback loops, to then shape your decision making and make sure that you are on track. So I guess passion can like blind you to that. So getting passionate more about just learning in general, and figuring out what works as a whole. And then allowing that kind of shape. What you actually work on is probably my insight. Yeah.

Joshua Chin 21:16

Persistence and passion over learning in the process itself. And growing versus a certain product or an idea is where you’re saying.

Davie Fogarty 21:26

Yeah, cuz honestly, product just might not work. It might be a Vietnamese rolls.

Joshua Chin 21:32

Just out of curiosity, how many businesses have you been through? before?

Davie Fogarty 21:38

Before maybe? Probably? I don’t know six to eight, I would say.

Joshua Chin 21:44

That’s insane. So you start and you’re 25? Yeah, 26, 26 this year? That’s insane. So you’ve gone through six to eight businesses before you were before even found success and The Oodie.

Davie Fogarty 21:59

And now we’ve got now we’ve got, I think, 12 brands?

Joshua Chin 22:04

What was some of the common themes that you’ve seen throughout your your journey in building failed businesses?

Davie Fogarty 22:13

Yeah, you know, hacky permissionless marketing doesn’t work, build value. Learn how to communicate products, features and benefits, understand your customer and what they’re actually looking for. And then just, yeah, essentially, if you break that down, like, what is your copywriting? Like, is it casual language communicating that? No, don’t overcomplicate things? There’s kind of a lot. Obviously, I’m always speaking from a marketing background. That’s just me. But yeah, I guess, someone if you talk to someone that’s just a much more operations focused or finance focused, I’m sure they’d have that draw a lot more common traits around those areas. So yeah. It’s always always about marketing in that regard. Now.

Joshua Chin 23:10

What are some, what are some key roles that you have found to be complimentary to your own over the years? Is there a, for instance, like a finance person that you partner with?

Davie Fogarty 23:24

Yeah, so with core competencies, it is really important to hire someone that has done what you want done in the other role, because if you are hiring, like, for example, operations, if you’re looking for someone to set up, set up three pianos around around the world, you, you really want, you don’t want to hire an operations manager or a general manager that you know, hasn’t really worked with three pillars or supply chain or anything like that. You want someone that has the kind of base level knowledge because otherwise they’re just gonna come to you because you have the base level of knowledge and they’re gonna draw it from you. So I guess hiring someone that’s achieved what what you’re looking to achieve is a big one. And that’s definitely the same as finance. In ecommerce. When you get to a certain scale, you’ve kind of got you need a setup department. Have that structured is obviously entirely dependent on the organization but you know, finances oftenly often overlooked, you know, they just have the bookkeeper. But there’s so much insight you actually need to be drawing from your financials. So hiring like yeah, an in house bookkeeper pretty quickly is a pretty important operations is a huge one. Mainly, I would say demand management is the thing that’s overlooked there. You know, are you if you are doing over 1520 mins Uh, yeah, I would definitely be hiring a demand manager. In fact, I’d probably hire them earlier, because single stuck out is gonna cost you like a very large amount. So they pay for themselves very, very quickly. And then you, yeah, and then you’ve obviously got your marketing department as well, and then your customer service on top of that. So, yeah, just hiring key roles in each of those areas that have done what you’re looking to achieve. And then they can hire out and lash out their team below you. And stop stop too many key reports, you know, coming on, on just talking to you.

Joshua Chin 25:39

Oh, how have you? How have you evolved over time in obviously, at the beginning, you must have been kind of a man of many hats. And as you’ve already, obviously hired more people to fill in those roles. what’s what’s your best advice for someone going through that process entrepreneur going through that process, in letting go of things that they might have been used to doing for a long time?

Davie Fogarty 26:09

First and foremost, a good, I would never completely let go, straightaway. And that you obviously need to trust the people that you’re hiring. But if something is so critical to your business, let’s say demand management, and you’ve hired the wrong person for that job, and you just completely let go, without any kind of controls in place, it’s got to end badly. Um, so I guess. Yeah, hiring, understanding what you need to see from these people in terms of either a weekly, monthly report, if they can’t tell you what they should be communicating to you as well, that also may be an issue, because you just may not know. So you know, doing some research around that just chatting to as many people as many consultants as possible about what you’re looking for. I guess that’s the first thing, defining what success looks like, as well from the outset, when you hire these people is is really important. And then it you know, pretty quickly when you’ve done the right thing, because they obviously run away with it, and they improve things, and then the reports are all will start to look better, new and new initiatives can be implemented, thanks to the improved structures, and all of those kind of things. So, you know, probably be quite cynical initially, whether that’s actually happening, you know, you need to make sure that that communication is coming through and you can see it improving. Otherwise, the Yeah, it just might not be going in the right direction.

Joshua Chin 27:49

That’s really good insight. So you’re saying, not to let go right away, as many people might might be promoting. So find out what success looks like from the outset, understand what you’re looking for. And I guess that’s a process of just speaking to enough people and understanding what, how much of that comes from the person that you’re hiring, the success metrics, and how much of that comes from you, especially when it’s a realm where you have no clue about, say, like finance.

Davie Fogarty 28:22

Exactly, it is, it is a really difficult part of business. If you have, you know, any HR team, they can obviously support you in that. But this is all where it comes down to finding someone that has done it before exactly what you’re trying to achieve. And that doesn’t need to just display someone in your business, like, you can literally you just need to go to an event and figure out, you know, chat to someone that is scared to your scale and say, Hey, what is your structure look like? How do you get the answers from the demand side to the marketing side? You know, it’s these kind of pacing questions that providing you have built a bit of a network is is kind of critical, just you know, comment below on a ton of ecommerce, people’s YouTubes or something like that, and just try to figure out, you know, try to get some some answers there. Yeah, naturally, you want to, naturally you’ll want to let go of things that are your core competencies. Like for example, mine was logistics. But yeah, you just can’t do it straight away unless you have some controls in place.

Joshua Chin 29:26

Now let’s let’s move on a little bit into your, your personal routines in life. You have 12 different brands to, to to manage on top of everything else that you’re doing with YouTube with investments, what have what have worked for you and like in terms of morning routine and just keeping a life in order in general.

Davie Fogarty 29:50

Yeah, I think obviously, structuring your day is really important. You know, I have an assistant to help me with that now, which is pretty cool. Critical, but initially, obviously I didn’t. Creating a routine is just so important, you know, getting up every time in the morning, following the routine, you know, training and then getting into your your meeting. Again, key reporting lines with your organizational structure is really important. So you don’t have 100 people trying to call you in one day. I think that’s really key. Um, but yeah, it’s, it’s a lot of work. This is a lifestyle choice. You know, if you want bigger, better results than ever, and you need to work harder than everyone. That’s just the fact. Work harder and smarter. So that’s why we’re trying to do I don’t think I’ll work this hard forever. But you know, way young and you’ve got the energy. It’s just, it’s just a no brainer, I think.

Joshua Chin 30:50

Now, here’s an interesting question. What does retirement look like to you? Yeah, is retirement a word in your dictionary at all?

Davie Fogarty 30:59

Yeah. I didn’t know I don’t really think about that. To be honest, I, I would love to be an investor. Just seeing people grow and giving them opportunity is just such a great space. But at the same time, it’s obviously it is a very tough space. I guess. You know, I’m focused more in the next three to 10 years and retirements most definitely not, not in that. So. Yeah.

Joshua Chin 31:27

Gotcha. What are some of your favorite ecommerce brands that you look up to that they’re not your own?

Davie Fogarty 31:35

Yeah, it’s a good question. I think Gymshark is is incredible. What Ben Francis has done it, it really kind of changed the landscape as a whole. And his ability to execute in the operation side of things is something really to admire. I think it’s very exciting where we currently are with even like TikTok and the fact that there’s a new organic platform that has just more power than Instagram really ever had. I think we’re gonna see a lot of like Gymshark’s built on TikTok billion dollar brands built on that organic traffic. So yeah, really exciting. I hope there’s gonna be a couple more but yeah, he’ll be my my top one.

Joshua Chin 32:22

Amazing. And we you touched a little bit on the future of ecommerce TikTok. That’s a big one. What’s your opinion on the future of e commerce in DTC?

Davie Fogarty 32:33

Yeah, I’m so excited about the future of ecommerce, I think, I think we’ve literally scratched the surface, I think a lot of my excitement, and this may stem from just being in Australia comes from that transport limitations, and how much it actually costs to transport something. So, you know, I’m obviously not an expert in this area. But with electric and water related vehicles, you know, what happens with those transport costs, also, you know, the cost of obviously flying, I think that’s going to make ecommerce even more viable. Which is really exciting. You know, you’re looking at four hour delivery, for a lot of businesses. And I think that that will slowly become more like the norm, which will give a lot more power shift towards those top brands. And allow, yeah, it’ll, it’ll kind of really disrupt retail even more, which is good. I think there’s a lot of aggregators coming into this space space, like rasio. And they’re, they’re buying up lots of like, Amazon based brands, and it’s going to be really interesting to see how they leverage their economies of scale, as well. As, obviously, artificial intelligence is, is going to be a really interesting one, as well with ecommerce. And I think mainly around the I, mainly interested around the product development side of artificial intelligence, and also the content side, if we can create content through AI, and then obviously, use people’s feedback and how they interact with that content to improve it. You know, the marketing really changes to more of an automated process, which is also really exciting. And, yeah, I there’s so many, so many exciting things. Obviously, there’s some darker things like data privacy and where that goes, you know, you probably would have seen Tim Cook announcing that he’s gonna stop people checking open rates of emails soon. So that’s gonna be interesting. I think that that will only get worse and more challenging. But that being said, You know, I think there’s also going to be a lot of other opportunities. So you know, it’s the same as same as always the people that innovate don’t panic and and just create things that people want when the other people will, will struggle.

Joshua Chin 35:02

From from marketer standpoint, it sounds like there’s the threats are much larger than then then the opportunities for many people, that’s how it seems. What’s a what’s a good way or a good mindset to have, or good strategy to approach these challenges or opportunities in the future? Especially with? Yeah, like, like you mentioned, privacy. That’s a big theme.

Davie Fogarty 35:30

Yeah, I think will people structure either that agency or their business surrounding what’s working, and then obviously, any kind of disruption in what’s working makes them restructures. So I guess I’m just always constantly being on the lookout for the next thing, the the untapped opportunity, and then having the agility or the conviction to test and then scale that next thing, and just obviously, shifting what you’re doing is really important. But also, yeah, I would say that that’s the main one. And then again, focusing on what you’re actually offering, is the main thing, because then you’ll retain clients, and we’re all customers. So yeah, just really focusing on retention and lifetime value as well.

Joshua Chin 36:23

And artificial intelligence, let’s talk a little bit about that. With product development. That’s, that’s really interesting. But with content, and all these things combined, it seems like it’s gradually taking away from the role of a digital marketer. So instead of instead of optimizing ads, by optimizing the best content that people like, they’re probably going to be spending time clicking on buttons on an AI platform that would do all the work for them. What’s the best way to adapt as someone who’s in that space?

Davie Fogarty 36:59

Yeah, it’s it’s a, it’s a very interesting one. I don’t probably have the best answer, I guess. It looks at what is creativity? How do you push the boundaries of of something new? I guess. Yeah, I guess that’s the main thing I’m looking at, what new products can you create? or How can you harness because you know, AI is not going to do all the work. It’s also going to be how you harness there’s obviously AI, copy copy.ai at the moment that that you can write descriptions and stuff. It’s also how you leverage that onto onto an actual website and stuff like that. So I think there’s always going to be that combination. Well, in the near future, oh, yeah, how you combine that and leverage it to actually get get use out of it.

Joshua Chin 37:53

Let’s talk a little bit about mistakes. And I guess things that you would change, if you could go back in time. See, talk to you five mistakes that you’ve made in your journey of building The Oodie, Calming Blankets, all these amazing brands.

Davie Fogarty 38:09

Yeah, I, one of my mistakes is definitely that what I mentioned before, is, you know, just not hiring the right people that have done the thing that I’m looking to achieve. That’s probably the main line. Again, not hiring a demand manager fast enough. You know, if you go on to any of our ad sites, we’re still sold out or most of them, which is just costing us so much money, maybe not taking on investment. quick enough. One of the maybe it’s more of a mental thing, but not having enough conviction in, in what we’re doing, not believing in ourselves enough that it’s caused me to sell out early before and it almost caused me to sell out early again. So yeah, just maybe believing in ourselves a little bit more. You know, just a really practical ecommerce mistake that we’ve made is not hiring, not not buying products with enough margin on them, to allow that Facebook CPA, if you’re building a brand that that has less than 30 bucks to spend on advertising, you know, you’re you’re in a bit of trouble, I would say.

Joshua Chin 39:21

And I’m going to assume here. I hope email has helped a little bit with with CPAs. And, and spending more on on ads.

Davie Fogarty 39:32

Yeah, 100% emails. Definitely something that people overlook, especially with agencies, they’re willing to spend a lot with their either content agency or they’re willing to spend ridiculous amounts on on a crummy website. But yeah, people often overlook the power of email. I like to say email and SMS and even CRM as a building block that you essentially add and then it just provides infinite value for the rest of the brands life, you know, what is your welcome series? How many emails is that every single incremental improvement on that email flow will affect your CPA on face book. Because obviously, you’re going to convert more customers. So, yeah, it’s just really about focusing on those building blocks, and not just trying to fix your creative on on on Facebook or fix your targeting and those kind of things. So yeah, definitely focusing on them. And just focusing on your key flows as well as a big one. You could obviously speak to this more than me, but you know, just the simple welcome flow, abandoned cart, browse abandon, making sure that they’re all operational, even just before you even launch ads is is going to give you a more true indication whether it’s actually gonna work.

Joshua Chin 40:50

Simple is often the best and often looking at the metrics that matter most versus just having emails for emails sake, and having a pretty and nice, nicely designed is much more important. So tell us a little bit about your, the next stages of your journey, and what you’re planning to accomplish in next three to five years.

Davie Fogarty 41:16

Yeah, awesome. So were obviously going to keep launching brands launching a ton of products, were looking to acquire businesses and and incubate them through our team. So we’re looking to buy businesses over a million dollars revenue per year. You know, typically, not nailing absolutely every single element, knowing that they can do better, probably a little bit burnt out with a process. And we just want to either buy them out completely, or mostly, and then add, you know, given them a salary, and bring them along for the ride, give them a payout based on the success that we can then bring on board them. So yeah, just really wanting to leverage our skills that way, and help people that, that that need it. Because, you know, we see so many poorly run brands out there, that, you know, the fan is great, and they’re trying their best. But as you know, we’ve got three years of really hard lessons that were fixed and overcome to create, you know, $200 million in sales, we can just quickly apply them to our systems and framework now.

Joshua Chin 42:35

Amazing and talking about the mindset of taking capital, I think a lot of people have this especially. And you know this very well, Davie and kind of bootstrapping your own e commerce brands, it’s it’s often a, I guess, a taboo to think about taking capital and often we wear it as a kind of like a we’re, we take pride in not having to take capital, what’s your advice around around data? What’s your mindset in?

Davie Fogarty 43:04

Yeah, it’s an interesting one, and I’m not definitely not an expert in it, I’ve just gone through the investor process. But I do regret not taking it on earlier to therefore get ahead of our inventory problems, probably most of our systematic problems have stemmed from not having enough, have not having enough inventory, which is put pressure on certain systems like customer service, supply chain, all of those kinds of things. So I just wish we got ahead of that. But you know, it’s, it’s, there’s a lot of things, you know, if you’re going to go down the debt path, you need to make sure that you’ve got the proper financial team involved. And you know, everything is in line there, and you can handle the, the that the terms of it. And if you’re going to go down the equity path, you know, you’re going to make sure that you’re not getting ripped off, you’re getting a good valuation. And, you know, if you’re looking for a strategic investor as well, making sure that they are actually going to be able to help you.

Joshua Chin 44:09

I love that and you’re having to sell sell out and run out of inventory isn’t isn’t a fun thing. It’s a it seems like a good problem to have, but it’s always lost value in the table. I remember times where we had to pause campaigns on email for quite a period of time, just because we ran out of inventory. What is one advice that you have for ecommerce entrepreneurs listening, whether it be at the stage of just starting out or at the stage where they’re about to scale to the first 10 mil revenue year?

Davie Fogarty 44:47

Yeah, maybe don’t get distracted by all the channels out there. You know, there’s so many different digital marketing channels. Focus on either Facebook or the one channel that you’re competent with and You’ve already proven that works with this product. And it’s doubled down, focus on that. No focus on your landing page where you’re pushing that traffic to optimize that, before branching out to Snapchat, Pinterest, all of these other ones. I think that that’s quite important to kind of really execute and push that as far as it had before before you get distracted.

Joshua Chin 45:26

Perfect. Davie, thank you so much for coming on the show. And if people are interested to connect with you and learn more about what you do, where’s the best place to find you?

Davie Fogarty 45:38

YouTube’s good. Davie Fogarty. If you want to search me there. We’re also having a play on TikTok as well. So if you don’t have YouTube, head there.

Joshua Chin 45:48

And it’s all Davie Fogarty?

Davie Fogarty 45:50

Davie Fogarty, Yep.

Joshua Chin 45:52

Perfect. Thanks so much.

Intro 45:57

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We’ve put together a handy-dandy eCommerce marketing calendar to help you forecast all the sale dates you’ll need to watch out for! It’s chock-full of major and minor holidays, perfect for your eCommerce brand!
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