Sharon Even

Sharon Even is the Founder of FBA Alphas, an Amazon Seller, Brand Builder, and Entrepreneur who started her eCommerce journey at the age of 15, importing and selling sunglasses in New Zealand on Trademe.co.NZ.

With her FBA Alphas business, Sharon has coached almost 800 entrepreneurs one-on-one on how to sell effectively on Amazon. She’s the Co-host of the incredible Seller Sessions Podcast, a speaker at global events, and a YouTuber.

Here’s a glimpse of what you’ll learn:

  • [2:16] How Sharon Even cut her teeth in the eCommerce industry
  • [7:26] Sharon shares how her dad influenced her entrepreneurial drive and learning what school couldn’t teach her
  • [12:53] What Sharon is expecting from Amazon’s Black Friday and Cyber Monday in 2021
  • [17:14] How Amazon is incentivizing brand building
  • [21:03] Sharon shares how to transition your brand to start selling on Amazon
  • [26:47] Understanding your margins on Amazon
  • [30:43] Common mistakes new sellers make on Amazon
  • [39:02] The demands of building your brand on Amazon

In this episode…

Are you an eCommerce brand looking to transition your brand to start selling on Amazon? Great idea! You certainly have ready-to-buy buyers on Amazon that could potentially multiply your revenues, but there are many things to consider that may be good or bad for your business.

One good thing is that Amazon is incentivizing brand-building, which means you won’t be competing with cheap and inferior brands. With your trademark, you can get into Amazon’s brand registry with loads of options — video ads, your exclusive Amazon store, Amazon posts, and vine reviewers. Also, Amazon helps you protect your brand. Sadly, all that can quickly go away if you don’t have a clear picture of what mistakes to avoid.

On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Co-host of the Seller Sessions Podcast and Founder of FBA Alphas, Sharon Even. They discuss insider details of how to transition your brand onto Amazon (profitably). Sharon explains why now is an excellent time to do it and why it is also the best time to diversify out of it for those who are Amazon-only sellers. You even get the juice on common mistakes to avoid when joining Amazon as a seller, understanding margins, and more.

Resources Mentioned in this episode

Sponsor for this episode

This episode is brought to you by Chronos Agency.

If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!

Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.

Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results. 

If you want to take your revenue to the next level using email marketing, be sure to email our team at [email protected] or visit chronos.agency to learn more.

Episode Transcript

Intro 0:04

Welcome to the eCommerce Profits Podcast where we feature top founders and experts in the eCommerce industry and take an in depth look at the struggles and successes in growing e commerce brands profitably.

Joshua Chin 0:21

Alright guys, Josh Chin here. I’m the host of the eCommerce Profits podcast where we feature top experts in the eCommerce industry and we go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency. If you run a direct to consumer eCommerce brand that is ready to scale and to double your customer lifetime value true lifecycle marketing. Chronos is your company. We’ve helped hundreds of brands scale profits with email, SMS and mobile push, while getting an average of 3500% ROI from our efforts, we’ve worked with brands like Truly Beauty, The Oodi, Dr. Livengood and many more. Now, the next step is to email us at [email protected] Or you can go to Chronos.Agency to learn more. Today’s guest is someone with an incredibly interesting story. Sharon Even is an incredible amazon seller, brand builder and entrepreneur who started her eCommerce journey at the age of 15 importing and selling sunglasses in New Zealand on Trademe.co.nz. Outside of selling on Amazon, Sharon has also coached almost 800 entrepreneurs, one-on-one on how to sell effectively on Amazon. She’s also the Co-host of Seller Sessions at SellerSessions.com, an incredible podcast, a Speaker at global events and also a YouTuber. Sharon. Welcome to the show. 

Sharon Even 1:54

Hey, Joshua, thank you so much for having me. I’m excited. 

Joshua Chin 1:58

We’ve had quite a conversation, before we even click on record, actually in our last zoom meeting. But for people that don’t know you, how did you end up in this crazy world we call the eCommerce industry.

Sharon Even 2:15

Wow. I feel like you have to go all the way back to the beginning. Because it is like a full on story from it’s not just how I like a certain Ed type of situation that I started a long time ago. So I grew up, I was born and raised in New Zealand. My parents are Israelis, her immigrated into New Zealand. And it all starts with my father. So my father is an entrepreneur. And he had a really strong Israeli accent in New Zealand. And my dad used to do a lot of flipping before flipping was a word like I’m talking to you, I’m 32 years old. Now I’m talking to you when I was like 1030. This is like 22 years ago, he used to buy televisions of the of like, you know, they used to be well, maybe you’re too young to know, but there’s to be in the newspaper for like, or to either add, like Derrick sales and things like that. And yeah, and he didn’t want people to take advantage or to hear his accent and not want to talk to him. Because you know, this was still his but pretty racist world back in the day, especially as well. And he would ask me, because I’ve got my Kiwi accent, which used to be a lot more Kiwi. When I was young. He used to ask me as a 10 year old, he’s telling me everything I needed to know about the TV, for example, and he told me what to ask. So that, you know I would be so I was already like a negotiator when I was 1011 years old. And my dad used to have a jewelry factory in New Zealand as well. So I was seeing a lot of manufacturing going on and and many different things like my parents were just involved in so many different things and then then divorced when I was 15. And when they divorced, so I had a severely handicapped brother and a normal sister. And when they divorced, my mom moved back to Israel, because she needed more help than around her etc. And my dad moved to Australia. And I said over my dead body I’m not leaving my home country, New Zealand. And my parents said to me after I’m really making it a shortcut version of it, but after a lot of prep that I gave them, that there’s no problem I can stay in New Zealand but they’re not going to help me because I thought they would help them. And I was like cool, no problem. I wanted to finish school um I’m very blessed that my dad as a child used to force me to learn about things that I didn’t know that were going to be the foundation of who I am today I read Rich Dad Poor Dad when I was 12. Like all sorts of dad would give me like books like the ultimate gift and things like that things that really gave me the tools to be the slight kick out entrepreneur that I became. But I found myself at the age of 15. Now in New Zealand, with no family, because I had no family in New Zealand, and wanted to stay at school. I was working after school at MC cafe, which is like, you know, the the caf cafe of McDonald’s and, and then I was looking at different things that I can do. And then I remembered that dad used to sell on Trade Me and I remember that he used to always forced me to wear sunglasses, because the UV rays in New Zealand, were very, very harmful compared to anywhere else in the world. And I was like, Oh my god, I could hardly sell sunglasses online. And then within a couple of months, I’d already had something like 200 listings on Trademe.co.nz card, I had imported sunglasses from China and from America, bought them wholesale and bulk started selling them on Trade Me and like, today, it sounds like a normal thing. But this is like, like 20 years ago. Listen that 17 or so years ago, like Trade Me I think was only a couple of years old, the internet was not what it’s like today. 

Joshua Chin 6:31

Oh, yeah, 

Sharon Even 6:32

I am. And I found myself at the age of almost 16 with an online business, right, living alone with no family around me. And that’s the very beginning of everything else that that followed to it. So that’s sort of how it all started and then have never looked back. It’s incredible.

[Continue to Page 2]