The first half of 2020 saw the COVID-19 pandemic making waves in the eCommerce market. At first, it began as a ripple at the start of January. Then it evolved quickly into a tsunami of unprecedented shifts in consumer behavior and demand. This infographic on COVID-19 eCommerce statistics doesn't lie. It reflects the effects of
The eCommerce industry is one of the most affected by COVID-19. Yes, there’s an increase in the number of customers moving towards online shopping. But, other factors like logistics and inventory force stores to slow down. So what should you do? You can actually revisit your eCommerce email marketing strategy and turn the situation around.
How are your customers doing during the coronavirus pandemic? Are you wishing them well and keeping them updated with your company’s operations through your email marketing? During this time of crisis, the biggest priority businesses should focus on is customer retention. Acquisition strategies don’t tackle customer relationships and low consumer confidence. Email marketing during the