The eCommerce industry is one of the most affected by COVID-19. Yes, there’s an increase in the number of customers moving towards online shopping. But, other factors like logistics and inventory force stores to slow down. So what should you do? You can actually revisit your eCommerce email marketing strategy and turn the situation around.
How are your customers doing during the coronavirus pandemic? Are you wishing them well and keeping them updated with your company’s operations through your email marketing? During this time of crisis, the biggest priority businesses should focus on is customer retention. Acquisition strategies don’t tackle customer relationships and low consumer confidence. Email marketing during the