eCommerce email marketing

6 Holiday Promotional Email Tips to Boost Your Sales

UPDATED, 25 NOV 2021—There’s a reason why business owners look forward to the holidays—it’s the season of shopping! That means more sales and more revenue. So it’s only normal to go all out on your holiday promotional emails. Plus, you can seize this opportunity to connect with your customers on a deeper level and level up your brand’s presence.

While it’s important to make sure your emails are optimized to make the most sales, don’t forget to add in a healthy level of creativity to really make them stand out from the rest.  So, here are a couple of tips to level up your holiday promotional emails to get your customers excited and in the buying mood for the holiday sales.

 

1. Weigh in on Holiday-themed Emails

If you want to strike a chord with your customers as human beings, stick to the themes of the holiday season.

For Halloween, humorously playing with darker concepts is the way to go. For Christmas, generosity, humanity, family, and giving back are some overlying themes that come to mind.

Basically, each holiday has its own themes and connotations. So think of emails not just as ads for selling products, but as your gateway to showing who you are as a company. When done right, these are great tools to build brand loyalty.

Here’s a great example from the brand ForChics. They put just enough holiday spirit into their email while still remaining on-brand. The confetti in the background along with a reference to a classic jolly saying to their headline makes this a fun and engaging email that’s sure to catch your subscribers’ attention.

Sample Holiday-themed email from Forchics

2. Use Humor and Wit to Win

The holidays are a time to be playful! Sneak some pop culture references and clever wordplay into your emails to engage with your customers and get them hyped for the holiday sales.

Here’s a fun example from Wyvern’s Hoard, a fantasy-themed jewelry brand. Can you guess what they’re referencing in their email header?

The best part about this email is they’re not really selling anything here. This is a good example of a content email that’s meant to engage with your customer at a deeper level—growing your relationship with them as a result.

After all, the holiday celebrations call for mugs of some fine alcohol, don’t you think?

 

3. Show How You Are Giving Back to the Community this Thanksgiving

It can be a really great move to show give your emails a much-needed human touch, albeit virtually. Show your customers that you and your staff care about your community. Demonstrate what you’re doing to give back, just like Whistlefish.

whistlefish gives back
Source: Jeff Bullas

In addition to highlighting their charity efforts, they also preview their upcoming Christmas products. Marketing campaigns can be multi-dimensional, and both sell and deepen the customer relationship at the same time.

Giving Tuesday, the Tuesday after Cyber Monday, is also a great time to showcase efforts like this. You can even run a special charity-focused promotion. Again, Peet’s Coffee nailed it.

peets coffee email example

They collaborated with No Kid Hungry and donated a dollar for each pound of coffee beans sold. What a way to touch your customers emotionally!

 

4. Share a Gift Guide That Looks Great and Makes Sense

If you are releasing a gift guide, pick your products with care. You can even refer to Google Trends, or look at Amazon bestseller lists to get trendy gift ideas. Then, make sure to design it in a way that’s organized. If it’s hard to navigate, that defeats the purpose.

Finally, shell out for a professional design. A great gift guide helps you build brand awareness and engagement. People will share it by email or in person with their close circle of friends.

Gift Catalog Email

 

Pro tip: With email segmentation, you can create and deliver personalized gift guides that are relevant to each reader.

 

5. Incentivize giving in your holiday promotional emails

‘Tis the season to be jolly, good, and generous, so make sure your marketing efforts reflect that. It’s a great idea to help people choose your product as their gift option, by giving the shopper a little gift of their own.

If the gift itself is excellent, the email doesn’t have to be fancy or over the top. Choose a gift that aligns with your brand personality, and let your customers know by email.

Here’s an example of a gift email from Dog’s Landing where they gave a mystery gift to their customers for Easter.

 

6. Go big on holiday email subject lines

If you’re wondering what subject lines you can use around the holidays to boost open rates, we’ve got you covered. 

Black Friday / Cyber Monday

  • Leapfrog: Black Friday Savings without the Big Crowds! 
  • MadeWell: Your Boss Is Shopping Today Too
  • Dell: It’s Cyber Monday All Week! 
  • Herschel: Don’t miss out, it’s almost over

Christmas

  • Peet’s Coffee: Last-minute gifting? We’ve got you covered.
  • JC Penney: Ho, ho, HURRY! Final hours for EXTRA 25% OFF
  • Target: Still need the kids’ holiday looks? We’ve got you.
  • Postmates: The Only Gift That Delivers!
  • Pottery Barn Kids: The BEST gift: 20% OFF anything (TODAY ONLY!)
  • UberEATS: Brr — warm up with some free hot chocolate.

If you want to win the holiday season, it’s not enough to spam promotional emails over and over. You’ll end up doing more harm to your business instead of leveraging on the holidays. Don’t forget to apply the best practices for your newsletters!

Add a personal touch, get the theme right, and blast off a social media campaign, and your holiday seasons will be very jolly indeed. Engaging with your customers at a deeper level requires an in-depth look into their preferences, needs, and pain points.

For that, you’ll need a dedicated team that can effectively and efficiently analyze your customer data and come up with data-driven strategies. With the end of the year sales just around the corner, we understand that you’ll be focusing your manpower making more sales to get that Christmas revenue.

So, why not hire an email marketing agency? Better yet, Chronos Agency is a customer lifecycle marketing agency that specializes in using email, SMS, and mobile push notifications to amplify your digital marketing efforts.

Get a boost in your holiday revenue and customer base growth by implementing our proven lifecycle strategies. Schedule a free strategy call with us and let’s see what marketing tactics will best fit your brand!

 

References:

Campaign Monitor
Jeff Bullas

5 Explosive Fourth of July Email Marketing Strategies for Your eCommerce Brand

The fourth of July is just around the corner. For Americans, this holiday is always looked forward to—more so this year as COVID-19 vaccines continue to roll out. For eCommerce businesses, the fourth of July usually means a holiday sale or a special promo. People are ready to spend! With a surefire fourth of July email marketing strategy, you’ll be able to capture the extra holiday revenue. 

 

Why Should You Invest in Fourth of July Email Marketing Strategies?

Holidays, in general, are always great opportunities for email marketing campaigns. Aside from being timely and relevant, customers have already come to expect that holidays will always have accompanying sales.

The fourth of July holiday, in particular, is a relatively strong holiday in the United States for the following reasons:

  • In 2020, 9 in 10 Americans were predicted to celebrate Independence Day, and that was during the surge of the pandemic. This year, with vaccines being rolled out, the celebrations will surely be bigger and grander.
  • It’s a fairly easy holiday to piggyback on, especially from a marketing perspective. The fourth of July is a celebration filled with recognizable cues like fireworks, parades, and flags. It’s also associated with summer outings, backyard barbecues, and picnics. In short, it’s easy to hit emotional triggers and nostalgia with marketing campaigns.
  • The fourth of July is the eighth biggest holiday in a year in terms of consumer spending. What does this mean? People are ready to spend, and they actually spend!
  • Research actually shows that fourth of July marketing emails pull in 32% more revenue compared to the usual marketing emails.
  • There’s a good amount of space after Fathers’ Day and the Fourth of July is the only major holiday before the massive holidays happening later on. This means that your customers aren’t that saturated yet in terms of spending and holiday promos.

In a few weeks, Americans are going to start firing up their grills and organizing cookouts and getaways. Online shoppers will start stocking up on outfits, road trip supplies, you name it! If you go into the next few weeks with the right mindset and strategy, your fourth of July will definitely be a firecracker.

 

5 Strategies for Fourth of July Email Marketing Success

Here are some must-have strategies to make your Fourth of July campaigns a smashing success. 

 

#001: Segmentation is Key: 4th of July isn’t a Holiday Everywhere

As you already know by now, personalization plays a big part when it comes to email marketing success. 

One of the key things you need to do for your fourth of July campaigns is to use geolocation features to segment your contacts who are not in the US. Non-US subscribers may get annoyed receiving fourth of July emails when they’re not even celebrating it.

Segmenting by location is just the beginning. Further segmenting your list will definitely help you deliver the right message to the right people at the right time. In fact, advanced segmentation can give you as much as a 55% increase in revenue per recipient.

Here are some examples of segments you can set up:

  • Customers who purchased from you around this time last year
  • Customers who recently purchased from you in the last two or three months
  • Customers who visited your website recently but didn’t purchase anything
  • Regular customers who have already spent a specific amount overall in purchasing your products

 

#002: Be Creative with Your Email Marketing Content

There are a lot of routes you can go with your fourth of July email marketing content. You can go the patriotic direction and focus on a special message about the holiday. You can focus on promoting your special bundles. Here are the different types of email content angles you can explore:

 

    • The Offer or Sale Email
      If you have products that are just perfect for Fourth of July activities, this will be your best bet. It’s also the easiest way to rake in business during the holiday. Don’t forget your clear CTAs and graphics that exude sparks and energy. Also, if you’re going for this approach, don’t forget to announce your sale beforehand. You can also use a shortened version of our tested and proven holiday sales sequence.
    • The Checklist Email
      Increase your engagement with your customers by providing useful content such as a checklist of what they need for the upcoming celebrations. You can insert your products in a subtle manner as well.
    • The Celebratory Email
      Some eCommerce brands simply offer a discount across the board and opt to send an email with a simple celebratory message. This is a hassle-free approach that will still make sure your customers will have you in mind during the holiday.
    • The Patriotic Email
      Get your copywriting creative juices out and write a masterpiece that will make your customers feel nostalgic and patriotic about the deeper meaning of this holiday. Check out this sample email we did for a client:

 

#003: Make Your Offer Irresistible

Since it’s a big holiday, your customers will be in a celebratory mood. So give them something special like an offer they can’t refuse. Here’s a quick checklist of how to make an offer something that your customers will absolutely love:

  • Make the timing perfect. The timing is essential to make sure that your customers understand right from the get-go that this is a fourth of July offer. It shouldn’t come across as just a regular marketing campaign. What does this mean? Start building the hype as early as now. People prepare for this holiday early on, so you want your brand to be in their minds as they start their holiday activity preparations.
  • Emphasize that it’s an exclusive offer or a limited offer.  Fear of missing out (FOMO) is the real deal, especially in big celebrations. In fact, even during the biggest eCommerce events of the year, this is a no-fail strategy. Make sure you have email marketing campaigns that focus on how your offer is only available this time of the year and how it’s expiring in a few days. Use urgency cues such as ‘Last Chance’ to get the message across.

 

 

  • Craft a relevant offer. You don’t have to come up with something new. However, you can combine your best-sellers or most popular products and reposition them into a special “Fourth of July” bundle.

#004: Put User-generated Content Front and Center

When you do decide to push products this fourth of July, don’t forget to include user-generated content (UGC) in your emails. Show your customers what others have to say about these products to encourage them to hit that ‘BUY NOW’ button! Research shows that 79% of consumers say that UGC has a huge impact on their buying decisions.


At the same time, if you haven’t yet—why not add a follow-up email in your automated flows? Ask for a review a few days after a customer receives their order. The secret to executing a flawless flow like this is by having an integrated fulfillment and email marketing system. You can also explore SMS to boost your product reviews

 

#005:  Skip the 4th of July Holiday Sale or Combine it with Other Holidays

This strategy may come as a surprise for you, but it’s important to include it here. Some brands opt to skip out on the fourth of July campaigns due to sales fatigue from Fathers Day and Mothers Day, or if their anniversary sale had just ended. Even if July 4 is a major holiday in the US, there’s no rule that says you have to participate. You can just send a simple greeting and that’s it. It would be a welcome breather in your customers’ inboxes from all the hard-selling emails they’re about to receive.

After all, there are more holidays coming up. You may want to start focusing on AB tests in order to get the most out of your audience when Q3 and Q4 come around. 

 

Fire Up Your Strategy for the Fourth of July!

Go into this huge event prepared and ready to pull in some serious revenue. These 5 strategies will guide you, but implementation is a whole different beast. You may find The Online Retailer’s Blueprint for eCommerce Email Marketing Success useful, or you can also opt to apply for a free strategy session with an email marketing expert.

 

Written by Regina Ongkiko

6 Ridiculously Simple Email-Based Retention Strategies You Need to Try

Customer retention is one of the easiest ways to boost your profitability. Despite this, many eCommerce stores focus almost exclusively on acquisition. Sure, getting new customers is fun (and necessary), but your current customers are often your greatest asset.

The thing is, lots of marketers know they should invest more into their eCommerce retention efforts. But it’s not always easy to know where to begin. So, let’s explore 6 of the most straightforward email retention strategies to keep customers coming back for more. 

By the end, you’ll have a handful of proven retention strategies you can implement to boost customer satisfaction and boost your bottom line.

Ready to jump in? Let’s not waste any time.

 

6 Actionable Email-based Customer Retention Strategies to Try 

Here are our top tactics to transform one-time buyers into lifelong customers:

 

1. Send a Birthday Gift

Everyone loves getting a treat on their birthday, right?

So why not send your customers a personalized gift to make their day extra special and move them closer to your brand?

Here’s a great example from Nike:

Happy Birthday-themed email
Source: Really Good Emails

 

Nike offers their customers 25% off during their birthday month. You could also think about offering customers a cash discount (e.g., $10 off) or another perk like free shipping.

To send these emails, you’ll need to collect customer birthdays. And one of the best places to do that? Your Thank You page.

According to the psychological principle of consistency, customers who land on your Thank You page are highly likely to comply with other requests you have.

So that means you’ll be able to easily snap up a large number of customer birthdays and automatically enter them into your email automation—retention on auto-pilot, anyone?

If your store runs on Shopify, ReConvert is an app that allows you to customize your Thank You page with an awesome birthday collector widget.

Email with a form asking for user's birthday

 

2. Get Your Customer’s Opinion

Happy customers come back and shop more often than unhappy ones.

But how do you know if your customers are happy? Moreover, how do you know what areas they’re not happy with?

Enter one of the crucial ingredients of email-based retention strategies—customer surveys.

Customer surveys give you the feedback you need to deliver a better customer experience.

But collecting quality feedback isn’t always easy. Too often, your surveys will suffer from dismally low response rates and unreliable data.

Two of the best ways to keep tabs on your customer’s sentiments is by offering post-purchase surveys on your:

  • Order Confirmation Page
  • Post-purchase emails

Running surveys over two separate channels boost your survey’s impressions and give you more responses to work with.

Here’s a simple post-purchase email (in Swedish) from Bulk Nutrition which collects feedback about one of their products:

Post-purchase email from Bulk with a feedback form

Bulk can use this information both as social proof on the product page and also as a way to gauge the success of their new product launches. 

Plus, notice how they’ve got a couple of cross-sells to the bottom of the email to tempt shoppers back to the store.

But while post-purchase emails are great for getting feedback on your customer’s order, they’re not ideal for collecting feedback on your store’s shopping experience.

That’s because the gap of time between shopping in your store and receiving the email means data provided about your store via email might not be the most accurate.

Instead, stick a ‘shopping experience’ on your Thank You page (again, ReConvert can do this on Shopify stores) 

When customer’s answer questions on your Thank You page, you can be sure the data is spot-on as the experience is still fresh in their minds.

 

3. Celebrate Anniversaries

In a similar vein to birthday gifts, anniversaries can be a great opportunity to lure shoppers back to your store.

Set up an email automation sequence that sends a celebratory email to customers at certain milestones like “You’ve been a customer for one year!” Here’s a great example from WeMo:

Happy Anniversary email from Wemo

Likewise, your company’s anniversary can be a great reason to celebrate too. Plan email campaigns to mark your 1st month, 1st year, 10,000th customer, and so on.

Here’s a great example of a company anniversary email from A Book Apart:

Happy Anniversary email from A Book Apart
Source: Really Good Emails

 

One of the reasons anniversary emails work so well is because they’re unexpected. Plus, because they’ve got a reason attached to them, so they don’t feel quite as salesy as random promotions.

Instead, surprising customers with anniversary emails create a feeling of ‘OMG, they really care about me’ among recipients.

And in today’s age of faceless globo-corp retailers, that feeling is worth its weight in gold.

 

4. Create a Community

One of the most effective ways to boost customer engagement using retention email strategies is to create a digital community around your brand.

Things like your eCommerce merchandising, packaging, and customer support will play a big role here.

But it can also be as simple as running active social media accounts where customers can stay up to date with your latest products, engage with others and interact with your brand.

For example, MeUndies sends post-purchase retention emails like this to drive new customers to their Twitter, Facebook, and Instagram accounts and build brand loyalty (you can also place social links on your Thank You page):

Source: Really Good Emails

 

Seriously, don’t underestimate the power of driving social engagement—especially for new shoppers. Customers spend up to 40% more on brands they follow on social media.

Another approach is to create a Facebook group where customers can contribute, and you can share advice and awesome content from your blog.

InstaPot is a shining example of this with their over 3 Million strong Facebook community where their loyal customers share recipes and techniques with each other:

If customers have just bought from you, they’ll likely want to join a community of like-minded shoppers where they can learn more about your brand and products.

This not only makes customers feel more connected to your brand, but it also allows you to market to followers for free in a way that doesn’t feel like traditional marketing.

 

5. Design Personalized Post-Purchase Offers

Selling to existing customers is much easier than selling to cold prospects. And if you can personalize your offers, you’ll make it nearly impossible for happy customers not to shop again.

Take a leaf out of Amazon’s book and add personalized upsells and cross-sells to your Thank You page to entice customers to repurchase a related item immediately:

Upselling section of Amazon

Data from ReConvert shows that the average eCommerce store sees a boost of 10-15% in net revenue from implementing this simple tactic alone.

But don’t stop there. Back up your Thank You page offers by building a comprehensive post-purchase email marketing sequence and SMS marketing flow.

Use these flows to send specific offers to segments based on customer behavior and purchase history.

Seriously, while front-end revenue is exciting, savvy brands know that the most profit is made by optimizing your back-end offers.

 

6. Send Win-Back Emails

The win-back email is a last-ditch effort to encourage lapsed customers to come back and re-engage with your brand.

The good news is that they’re surprisingly effective if you do them right. Active Campaign reports that a whopping 45% of people who get a win-back email will open your future emails.

The key is knowing when to time win-back emails – you’ll need to analyze your data and set up triggers that automatically send win-back emails to customers right before you lose them for good.

Win-back email sample from Blue Apron
Source: Really Good Emails

 

Also, it’s a good idea to include an incentive – above; you can see how Blue Apron offers unengaged customers’ $30 off’ to boost the odds that they’ll click-through and become active shoppers again.

Think about what enticing offers you can send to customers who might be forgetting about you.

 

Focus on Customer Retention Today

As competition continues to heat up, focusing on your existing customers is becoming more and more important.

No matter what stage your business is at or what industry you’re in, a basic retention strategy is a route to greater profitability.

Using a combination of email marketing and Thank You page customizations, you can start building brand loyalty, improve your customer experience and encourage customers to come back for more.

So, what are you waiting for? Roll up your sleeves and start winning those repeat purchases by implementing these email-based retention strategies!

 

Author Bio:

This is a guest post from Fintan Meagher – content marketer at ReConvert. ReConvert is the easiest way to add Thank You page upsells, cross-sells, surveys, and more to your Shopify store.

How the iOS 15 Update Would Impact Your eCommerce Marketing

Another challenge is looming on the horizon for eCommerce marketers around the interwebs! Apple is planning to release their latest update, the iOS 15. With it will come a handful of features that will shake the very foundations of eCommerce marketing—especially in the email marketing spectrum.

 

What Exactly is the iOS 15 Email Privacy Update?

Collage of iPhone screens and a big number "15" in the center
Image Source: PC Mag

The most notable part of this iOS version is its collection of features that specifically addresses email privacy this gives a lot more control to users over their device’s apps and data.

 

Email Collection will Now Be More Difficult

The lifeblood of email marketers is the emails of their target audience. Without these emails, email marketing can barely even begin. One of the features the iOS 15 update introduces is the ability for users to “hide their emails.”

Screen of iPhone showing the "Hide My Email" feature
Image Source: Apple

How does this work? Basically, a user can generate a unique email address for filling in submissions online. In turn, whatever reply sent to that fake email is forwarded to the user’s original email.

This makes email collection less reliable and more time-consuming for email marketers.

 

Your Open Rates Will Take a Huge Hit

Another low blow for email marketers—messing with crucial metrics such as open rates. The iOS 15 update will prevent your email trackers from knowing if users opened your emails or not—even preventing you from knowing who opened them.

 

It’s Like a Personal VPN Targeted Specifically Against eCommerce Marketers

To top it all off, the iOS 15 email privacy features can reroute IP Addresses to a general location, masking a user’s actual location. This could affect basic user data collection for analyses. It also renders IP identifiers that track and match emails ineffective.

 

In the end, the iOS 15 Update is Just Another Hurdle eCommerce Marketers will Overcome

So far, this is the gist of what eCommerce email marketers can expect from the iOS 15 update. While email marketers will bear the full brunt of this development, eCommerce marketers, in general, will still get hit hard where it hurts—in their data collection.

However, many other eCommerce marketing strategies can work around this predicament. SMS marketing is one reliable alternative. Also, a more customer-centric approach in your eCommerce marketing can help you win the trust of your target audience.

This, in turn, can make them more willing to share with you their information to help you cater to their preferences as much as possible.

Apple’s major email privacy update will send ripples across the eCommerce space. Even our team at Chronos Agency is on high alert. Our CEO, Josh Chin himself, has released a video where he tackled the concerns of this development. Watch the full video here:

Is your marketing team already far too stretched thin to adjust to the Apple update? Our lifecycle marketing team in Chronos Agency would be more than happy to step in and help your brand step up its game to overcome this challenge. Just fill out our short form and schedule a free strategy meeting with us.

How a Beauty Brand Reached 50% Email Revenue Share Using Our Data-Driven Growth Strategy

What does it take to generate 50% of your overall eCommerce store revenue with email marketing alone? Many online stores would think about witchcraft and wizardry to pull off such a numerical miracle. However, all we did for our beauty client was apply our tried and tested data-driven strategy.

Firstly, our client approached us with a problem that was crippling their back-end revenue generation. Their existing funnel strategies were generating super-low conversions.

What was causing this problem? After doing some digging, we managed to track down the following issues that were contributing to their overarching problem:

 

Only Basic Flows were in Place

Their flows weren’t optimized according to available data. Also, the absence of advanced flows meant that they weren’t catering to potential customers who were in varying stages of the customer journey.

 

Revenue Generation Gap Due to Zero Campaign Strategy

Our client wasn’t sending out any campaigns. They were only relying on the basic flows they had set up. This alone showed a gap in their potential revenue streams.

 

Lack of Best Segmentation Practices

There were only the basic flows set up and no campaign activity. Our client wasn’t able to utilize the potential growth that can stem from targeting various segments.

So, what did we do to help our client finally break free of low conversions?

 

We Implemented a Data-Driven Strategy to Drive Brand Growth

A data-driven strategy might sound complicated. Fortunately, it actually just involves the use of existing strategies in a more efficient way. It’s all about using strategies and shaping them based on your data on your target audience.

Here’s a rundown of our growth strategy:

 

1. Implement and Optimize Advanced Flows

As we mentioned, basic flows aren’t enough to generate business scaling revenue. You’ll need advanced flows to cover key points of the customer journey. Here’s an overview of our process:

 

a. Ensure All Touchpoints are Covered with Advanced Flows

We implemented advanced flows that tie into the entire customer journey. This helped put our client’s offers in front of a wider audience, regardless of the targets being new customers, existing customers, or actively engaged ones.

 

b. Align Our Client’s Existing Flows with Our Email Framework for Maximum Optimization

We optimized our client’s existing flows using our tried and tested subject lines and designs, as well as ensuring that their flows were always consistent with each rebranding initiative of the brand.

 

c. Consistent Fine-Tuning with Intensive and Regular AB Testing

To fully leverage the email flows in place, we looked at the customer data regularly to get a solid idea of customer preferences.

 

2. Drive Customer Engagement by Leveraging Content for Campaign Creation

The customer-centric approach helped us better optimize our beauty brand client’s marketing strategies. Especially since one of their goals was to build a strong and supportive community. High retention means a strong and healthy customer base. This, in turn, leads to healthy long-term growth for your brand.

So, how did we go about helping them accomplish that goal?

 

a. Create On-Brand Email Templates

This helped increase their brand reputation, helping make our client a household brand in customers’ inboxes.

 

b. Regularly Sending Campaigns with a Mix of Social Content

Keep customers engaged and interested by providing them with high-value and relevant content.

 

c. Leverage Existing Content Our Client Already Has

Aside from user-generated content like videos and social media posts, we also included actual buyer reviews.

 

d. Conducted regular AB tests

We zeroed in on what worked best for our client. such as testing whether static images worked better than GIFs. Other than their visual media, we also tested their email send times. Specifically, would sending emails at 8 PM have better results compared to 8 AM?

 

3. Maximize Personalization with List Utilization and Segmentation

We strategically targeted engaged subscribers and slowly increase the sending size over time. Also, we created segments that focused on the level of engagement of subscribers had an impact on improving overall deliverability.

The implementation of our data-driven growth strategy resulted in an email revenue share of 50% for our client. To break that down:

  • Before implementation: 6%; After: 28%—a 367% increase in our client’s revenue from flows
  • Before implementation: 9%; After: 25%—a 178% increase in their open rates
  • Before implementation: 13x; After: 41x—a 215% increase in their ROI after adding more stores

 

A data-driven growth strategy is important for bringing out the best of your existing strategies. Knowing how to optimize them, which to use and when—it’s all based on your target audience.

This is just a brief overview of what we did for our beauty brand client. Are you interested in studying all the details of our process? We have the full case study available for your to download and view!

However, we do understand that implementing data-driven strategies like these would require a dedicated team. You don’t have the manpower? Our retention experts here at Chronos Agency would be more than happy to take that weight off your shoulders.

Maximize your store’s profit potential by applying our tried and tested retention marketing strategies. Just fill out our short form and schedule a free strategy call with us. We believe that long-term and sustainable brand growth comes from having a strong, healthy, and dedicated customer base.

3 Mother’s Day Email and Customer Retention Strategies You Need to Boost Your Revenue

No matter how old you are, you know you’ll always be your mother’s precious little one. Mother’s Day is the best day to celebrate the love of our mothers, but also it’s the best opportunity to help engage with your customers as well. Connect with your customers and solidify your relationship with them by helping them with their Mother’s Day plans using these 3 highly effective email and retention marketing strategies.

Don’t pass up Mother’s Day as just another holiday sale event. It’s actually the third-largest retail holiday event in the United States, making it a prime opportunity for your brand. This particular holiday event is where 29% of Americans rely on online stores when shopping for their mother’s gifts.

In fact, global use of eCommerce shopping for almost anything increased as well due to the current pandemic. So, rev up your email and retention marketing to really maximize your sales this Mother’s Day.

 

Mother’s Day Marketing Strategies to Win Hearts and Maximize Returns

1. Create Cross-Selling Opportunities with Gift Guides and Bundles

Gift Guides and Bundles are great for accomplishing two things. (1) Giving your customers convenience by highlighting all relevant items in one go. And (2) opening up cross-selling opportunities so your customers can buy more than just one item from you.

Sometimes, customers end up not buying anything because they’re overwhelmed with all the choices. Narrowing down their choices to the most relevant items with gift guides can help eliminate their choice paralysis.

Mother's Day emails with highlighted bundles

Also, why let your customers stop at one-item purchases? Bundles help you cross-sell other relevant items. Help out your customers by recommending all the relevant items in your emails that can add to their Mother’s Day gift. This helps increase your average order value (AOV) while making your customers feel comfortable with paying slightly more than they originally planned. Think of it like an ala carte meal vs. a combo meal.

Let’s say you want to order a burger, priced at $5. You also want an order of fries, priced at $4. Ordering both separately would make your meal cost $9 total. However, what happens when you order the burger and fries combo that’s priced at $7.99? Most likely, you’d go for that order. Paying less than having both separate orders (but you’ll be paying more than the price of either order!).

Focus on showing your customers the value they’re getting from what they spend. Centering the value around your customers rather than just your literal products can help win their hearts—increasing overall customer retention.

 

2. Connect with Your Customers with Heartwarming Storytelling

What can you do to stand out from the countless other brands that are also running Mother’s Day campaigns? One way to stand out from the ocean of competitors’ emails is by leveraging your brand story through email marketing.

Mother’s Day is a great time to engage with your customers on a deeper level. Show your customers that you’re genuinely celebrating the holiday with them. This will help associate positive emotions towards your store and products. Here are some ideas you can explore:

  • Feature the mothers on your team and celebrate them
  • Share real stories and user-generated content from your customers with their mothers, grandmothers, or aunts
  • Showcase heartfelt messages addressed to all mothers—whether they’re your customers or your customers’ moms

Check out this cozy-looking email that emphasizes warm hugs and messages of love. This specific email actually generated 28.3% open rates—even with its $25 OFF discount.

Mother's Day sale special from clothing brand

 

3. Personalize Your Messaging with Different Angles

Mother’s Day isn’t just for literal “mothers.” Include mothers of all kinds—grandmothers, new mothers, mothers-in-law, etc. Make your messages more personal so they can effectively reach out to your target customers. Personalized emails would deliver 6x more transaction rates, so this strategy has a lot to give you as it does to your customers.

Try to diverge from the generic “Happy Mother’s Day” themed emails. Here’s a great idea for you: highlight different women or people in your customers’ lives who are also worth celebrating as mothers. This adds more to humanizing your brand—closing the gap even further between you and your customers.

Also, include product recommendations for new mothers, aunts, and grandmothers. Highlight products that can apply to the wider spectrum of motherhood.

These are some general strategies to get you started, but how can you maximize the effectiveness of your Mother’s Day emails?

 

Apply These Tips for a More Refined and Engaging Mother’s Day Campaign Experience

Center Around Your Customers’ Convenience

Make every last customer happy, and your customers will last. This is especially true when it comes to your last-minute customers. It is for these last-minute customers that on-time delivery is important. In fact, 53% of online shoppers shared that delivery speed is an important factor they look into before making the final decision.

Product delivery time isn’t the only factor that can make or break your conversion rates. Do you engage with your customers even after they’ve bought from you? The post-purchase journey is just as important as the main customer journey itself.

This is especially true when you’re aiming to convert first-time buyers into repeat customers. With that said, make sure you have a well-integrated fulfillment system to maximize your eCommerce store’s customer retention.

 

Let Unsubscribing be Easy for Your Customers

Sensitivity is always key. You have to remember that not all of your customers look at Mothers’ Day as a time of celebration. Some of your customers may be struggling with strained relationships or recent losses.

As a first step, you have to acknowledge this fact and translate it into how you craft your messaging on this holiday. By providing your customers a way out of receiving Mothers’ Day-specific content, you are establishing the importance of your relationship.

An easy opt-out process is often more beneficial to your brand. A difficult opt-out process will only leave a bad taste in people’s mouths—damaging your brand’s reputation.

Here is a sample from Bloom & Wild as used by Klaviyo as an example of how you can execute Mothers’ Day opt-out campaigns:

Opt-out email

 

Use a Solid Holiday Email Sequence

If you’re looking for a tested-and-proven formula, you’re welcome to steal our holiday email sequence! While this sequence worked phenomenally during BFCM, we’ve observed its consistent effectiveness during any other holiday sale.

With Mother’s Day just around the corner, here’s the more condensed but still as effective version of our sequence:

 

1. Hype Builder Email

Build excitement early on by announcing any discounts or special perks your customers can look forward to. Quick Tip: You can add transactional CTA buttons even in your hype builder email to generate sales even before the actual sales dates.

 

2. Early Bird Email

Do an early access sale for your VIPs or a special Mothers’ Day Sale opt-in list. You’ll be raking in those sales even before the main launch.

 

3. Closing Email

Make sure to play with the sense of urgency by using countdown timers and indicating product scarcity.

 

4. Surprise Extension email

Like we mentioned earlier, there will be no shortage of last-minute shoppers. A surprise sales extension is always a pleasant surprise, and will definitely be remembered by your customers as something positive.

 

Optimize Your Email and Retention Strategies by Implementing 8-Figure Email Systems

We want nothing more than for you to succeed. So to help in your journey to 8 figure-level growth, we’ve crafted this ultimate guide to 8-figure email systems. Only with carefully crafted and well-curated emails can you win over more customers, retain them, and ultimately earn their genuine loyalty.

Banner about our Ultimate Guide to 8-Figure Email Systems

However, we do understand that highly effective and engaging email and retention marketing would require you to dedicate a chunk of your manpower to those fields. Instead of spreading your forces out too thin, why not leave all the back-end heavy lifting to us? Our team of customer retention experts uses emails and other marketing strategies to further the growth of your eCommerce business.

We believe that having a healthy and dedicated customer base is key to exponential eCommerce growth. Schedule a free strategy meeting with us and let’s see how we can help your brand grow and thrive!