eCommerce email marketing

The Oodie’s Pop-Up Form Made by Chronos Agency Wins Top Spot of Klaviyo’s Top-Performing Forms List of 2020

DECEMBER 8, 2020 — Chronos Agency bags a win with The Oodie’s Pop-up form as Klaviyo ended their 2020 with a shout out to the top-performing sign-up forms, campaigns, and flows that stood out among more than 50,000 eCommerce brands during the course of the year.

 

A True Standout: The Oodie’s Pop-Up Form Wins 1st Place

The Oodie’s pop-up form came out #1 in Klaviyo’s Top 10 Performing Sign-Up Forms of 2020 list. Their pop-up form, along with other sign-up forms in the list, saw an average submission rate of 44.13%. 

As discussed by Natalie Higgins (Learning and Development Program Manager at Klaviyo), here are some highlights behind this win: 

  • Strong use of form features
  • Clear Call to Action (CTA)
  • Standout Design
  • Personalization

Meanwhile, Miles Camomot (Senior Email Marketing Manager at Chronos Agency) shared how the Chronos team created The Oodie’s top-performing pop-up form.

Our winning strategy behind the Oodie’s pop-up form was to use more bold colors against the website’s more muted design and to literally make it look like the woman was popping out of the form so it stood out.

The Oodie's top-performing pop-up form designed by Chronos Agency

This was really meant to go out to anyone who visited the website so we paid extra attention to detail on things like display timing and settings—we did that by looking at their (The Oodie’s) customer behavior on the website itself.

Here are some of Miles’ best tips for creating a top-performing form on Klaviyo:

  • Always AB Test. You’ll never know what works unless you have the data to back it up
  • Always Look at Your Form Against Your Website’s Actual Design. That’s how you’ll know if the form stands out against your website background

Watch the full video of the forms highlight video here: Klaviyo’s Top 10’s 2020

 

This is Only Just the Beginning

2020 has thrown everything in the eCommerce space at us from the unexpected to just downright chaotic. Still, we pushed through. 2021 is finally here, a new year full of opportunities for us to rebuild, grow, and prosper.

Chronos Agency is gearing up for even more high-value content for you guys. That means more masterclass lessons, bigger events, and more educational content—white papers, case studies, and more. So be on the lookout for updates on our social media pages! We can do more than just pop-up forms. If you need help to maximize your email revenue generation, don’t hesitate to fill out our form and schedule a strategy call with us so we can help you take the lead this 2021.

BFCM 2020: The Results Are In—Chronos Agency Sets New Records

Black Friday and Cyber Monday are the biggest eCommerce events that businesses look forward to every year. At Chronos Agency, we entered the battlefield geared up with our best email marketing practices—and we came out alive and on top with spectacular BFCM 2020 results.

Despite the COVID-19 pandemic that shook the world, this year’s BFCM results were still expected to be record-breaking. According to Klaviyo’s predictions back in July, the overall eCommerce sales in 2020 would top the $1.1 trillion mark

Well, the numbers are finally in. Staying true to the predictions that this year’s BFCM results will once again set new standards, Black Friday 2020 rakes in $9 billion in online sales, which is a 21.6% increase from last year’s $7.4 billion. Meanwhile, Cyber Monday, tagged as the biggest eCommerce event pulled in $10.8 billion, an almost 15% jump from last year’s $9.4 billion.

Let’s dive deeper into what made BFCM 2020 another one for the books.

$3M in Revenue: Email Marketing is still BFCM's Star

Last year, we generated $831k for our 41 clients during BFCM week. This 2020, we actually hit the $3M mark for the 63 clients we handled. 

Aside from this, the percentage of email revenue we pulled in for our clients during the week averaged at 30%, with the highest being more than 50%! We’ve compiled our best wins from BFCM 2020 below.

While the shift in consumer behavior was a large factor for the revenue generated, it can also be attributed to our tested and proven 6-step sales sequence

In fact, the campaigns this year did most of the heavy lifting— about 240.64% better than last year’s to be exact. Our campaigns pulled in an average of 13.7% of the total email revenue generated which roughly amounts to $ 1.6 million in revenue, just from campaigns alone. These included the sale announcements, user-generated content, priority list emails, and even the closing emails. 

Email flows continued to work their wonder. Though these were set up and working even before Q4, it was important to optimize them specifically for BFCM. This included updating the graphics and copy to be more in tune with BFCM to create cross-selling and upselling opportunities. 

As a result, email flows contributed to an average of 11.7% of email revenue generated across all brands. There was even a health brand that saw 51% of their total store revenue coming from flows alone!

Industries that Rose Up to the Top this BFCM 2020

The top-selling products from 2019 were Frozen 2 toys, dolls, the Nintendo Switch, Samsung TV, and Apple MacBooks. This year, the top product categories were once again different and greatly emphasized the pandemic’s effect on consumer behavior and shopping preferences.

At Chronos, our top-performing accounts were in the following industries: beauty, homewares, health, DIY, and lifestyle apparel and accessories. 

The results from this year’s BFCM show that much of the eCommerce growth in 2020 was dependent on “quarantine shopping,” making these brands really skyrocket in growth. Plus, you’ll observe that these categories all have something to do with the lifestyle changes brought about by the pandemic.

Here’s something interesting to note. With social distancing, mask-wearing, and working from home scenarios, makeup and luxury fragrances are no longer in demand. In fact, McKinsey reported a 55% decline in cosmetic purchases alone. However, the “self-care” industry which comprises a large umbrella of skin-care, hair-care, and other self-pampering beauty products went up by 300% year on year. This remains consistent with one of the beauty brands we handled that generated up to 58% in email marketing revenue. 

Home, health, and DIY categories all reflect the current trending consumer behaviors of staying at home and starting different projects like gardening, crafting, and interior designing. 

With COVID-19 vaccines being rolled out next year in some areas, there are already talks about how this will affect the travel industry and travel-related purchases.

BFCM2020 Trends We'll Be Seeing More of Next Year

Here are some of the most notable trends that emerged during this year’s BFCM. Interestingly, these trends are not entirely new. In fact, these were already in place during the start of the pandemic. This year’s BFCM has shown that these trends will most likely stay.

1. Live Chat Application and More Agile Customer Support Systems

Emphasizing the increasing need for personalized customer experiences, live chat apps have become even more important for businesses. Customers value connections and tailored communication from acquisition to retention. If you’re gunning for deeper customer relationships, investing in live chat support is a clear-cut strategy for 2021.

2. Faster Checkout for Smoother Transactions

When consumers are in the mood to shop and the sense of urgency is high, you can bet they’re all racing to complete their purchases. There’s a reason it’s called the “BFCM rush” after all. Find ways to optimize your checkout process so shopping becomes a pleasant experience for all.

3. Supporting Local Brands and Sustainable Products

Amidst the increasing wastes brought about by the COVID-19 pandemic in the form of masks and protective equipment, consumers are still advocating for sustainability measures when it comes to the brands they support. For example, around 73% of consumers expect brands to use recyclable packaging. Additionally, one of the sustainable and vegan beauty brands we handled generated an 8-figure BFCM week, with 25% revenue coming from emails.

4. Curbside Deliveries and Contactless Fulfillment

Stemming from the physical distancing measures brought about by the pandemic, curbside pickup and contactless delivery continued to surge in demand during BFCM. Black Friday saw an average cart price of $78.60 in the US for curbside pickup orders. This supports the Shopify research that showed that online shoppers check out with higher cart prices when they choose either local delivery or curbside pickups.

Lock Your eCommerce Success as Early as Today

These 2020 BFCM results prove one thing, and it’s that the eCommerce wave shows no sign of slowing down or crashing. It’s only going to grow bigger this coming 2021 and you can break your own records too. Transform your eCommerce business with The Ultimate 2021 Guide to 8-Figure Email Systems and discover what you need to do to get rid of the roadblocks you’re experiencing right now.

Alternatively, you can get ahead of your competition by applying for a strategy session with one of our experts. Start your year strong by equipping your business with the same strategies that 8-9 figure stores follow!

3 Advanced Email Strategies for Beauty Brands to Boost Your Email Revenue by 450% in 5 Months

COVID-19 impacted the eCommerce industry, big time. It blocked out what used to be steady streams of revenue sources, leading to brands experiencing slow growth or even a complete halt in operations. The beauty industry, for one, was not spared. Around 30% of the beauty industry market was shut down.  During times of crisis like this, what can you do to ensure your brand is still growing despite the loss of your usual revenue? The answer: Implement advanced email strategies and make your email marketing a major revenue generator.

Your emails alone should be generating 30% of your store’s overall revenue. If it isn’t reaching those numbers, that means there are a couple of underlying issues leeching away under your business ship—leaking out all that revenue that should be growing your business.

If your issue is low email revenue, ask yourself what could be causing that. Based on our 3 years of working with over 200 brands, the common pattern we observed was low email deliverability and inconsistent campaign strategies.

To crush these issues and plug up the leaks, you’ll need to delve into more advanced email strategies that you can apply right away!

Out of the many advanced email strategies available to you, here are 3 of the most important ones you need for maximizing your emails’ profitability:

  1. Implement a Cohesive Content Strategy to Build Your Beauty Brand
  2. Optimize Your Flows and Campaigns
  3. Conduct Systematic and Continuous AB Testing

Let’s go through each one and see how they can make your emails become your store’s sustainable and dependable revenue source.

 

1. Implement a Cohesive Strategy to Build Your Brand

Here’s the irony when it comes to optimizing your email strategy for higher sales—DON’T focus solely on sales emails. Now hear us out. While sales emails indeed drive revenue, content emails serve as their “wingmen,” so to speak. 

You need to squeeze in content emails to support the products you’re selling. Engaging with your customers and providing relevant content entices them to buy your products even more

Here are some examples of content emails you can include:

  • Sales announcements, reminders, and closing emails for driving customer engagement
  • Educational content emails which would direct to their corresponding product pages (An example would be how to use a certain product, or the different shades available for your new lipstick collection)
  • Social media-focused content (such as Tiktok trends)
  • Social content and user-generated content to reassure your customers they’re making the right choice transacting with your brand

Content emails with User-Generated Content (UGC) are where you can share customer reviews, feedback, testimonials, and even product review or demo videos.

Here’s an example from ForChics:

Additionally, 92% of customers trust peer recommendations over advertising, meaning content emails are sure to boost the performance of your sales emails.

 

2. Optimize Your Flows and Campaigns

Advanced email strategies call for modern solutions. Automated email flows are regarded as the backbone of your eCommerce store. When set up right, they can generate email revenue in the background which gives you more breathing room to focus on your other business operations.

Here are some of the most important flows you should integrate and optimize into your email framework:

  • Cart Abandonment Flow
  • Welcome Flow
  • Browse Recovery Flow
  • Post-purchase Flow
  • Replenishment Flow

These flows all contribute to humanizing your customer’s journey. They all aim to nurture your customers throughout their entire customer journey, from when they first encounter your store to after they bought from you.

Optimizing these flows for one beauty brand generated a 138% increase by the end of the first month. As for their campaign revenue, this strategy generated a 200% increase in their Average Order Value (AOV).

How can you replicate these results? The top actionable you can apply is highlighting your top-selling products in your flows while upselling your high-value bundles. This way, you can get your customers to buy more than they intended.

Did your customers come back to finish a purchase? Are you welcoming new subscribers? Do you want them to buy from you again right after they made a purchase? Highlight your top-selling products and bundles in those emails so you can pile on to their already established interest. Keep the momentum going by giving them offers they can’t pass up.

Here’s another great example from ForChics. Not only did they recommend their top products, but they even threw in a discount code as an incentive to boot!

 

3. Systematic and Continuous AB Testing

There would be no such thing as advanced highly converting email strategies without rigorous and thorough AB testing. It is only through AB testing can you make data-driven decisions when optimizing your emails. But where to start?

Here are the common things we would usually test first in our emails along with the results:

  • Text-based vs HTML-based email formats for cart recovery flows (Results: Text-based emails performed better because they felt more personal and straight-forward)
  • Percent-based Discount vs Price-based discount (Results: Percent-based Discount won)
  • Short-form vs Long-from Emails (Results: Short-form emails performed better)
  • Product Blocks: Static Images vs GIFs (Results: Static images won)
  • Sending Persona: An “[email protected]” Sender email vs Real Name Sender email (Results: The “[email protected]” sender email performed better)
That’s a 299% increase just from changing the Sender Name alone!

 

Because of these tests, we were able to determine the winning elements in each email that generated more revenue. As a result, this beauty brand was able to apply those winning strategies in the succeeding emails and continuously pull in more revenue.

However, don’t treat these specific results as carved in stone. These results are based on the target audience we were handling at the time, after all. So try testing these same elements for your emails and see if we get the same results—or different ones!

Just remember to consistently track your results and conduct regular AB tests to ensure that your emails are always at peak performance for the highest possible email revenue generation.

 

Generate Your Store’s “Christmas Bonus” for a Great 2021 Start

It’s never too late to earn your business some extra revenue. These strategies can make your year-end sales season a smooth sailing experience. And if you’re still spending most of your brain juice focusing on ending this year with a bang, check out these best practices for killer newsletters in 2021 and enter into the new year sprinting ahead of your competition! If you have any questions and are interested in learning more about advanced email strategies like these, fill out our form and schedule a strategy call with our team of email and customer lifetime value experts.

Also, we’re launching a 2021 Email Masterclass titled “Introduction to 8-Figure Advanced Email Systems” hosted by our company Co-Founder and CEO Joshua Chin. If you’re interested, be on the lookout for its official launch on December 7 on our social media pages.

Okendo x Postscript: How SMS can Boost Product Reviews and UGC for Your Store

User-generated content (UGC) has proven to be the top email trend of 2020 and looks to be a mainstay to 2021. But email inboxes are becoming increasingly crowded, making it difficult to obtain product reviews and UGC from customers.  This is where SMS can come in handy when boosting your product review generation.

While existing customers are more engaged with your brand and excited to see you in their inbox, the challenge is being seen. Currently, only 23% of eCommerce emails are opened by recipients, and of those, only 8.53% are clicked through

If customers don’t see your review request email, it plunges to the depths of the inbox, unread and unfulfilled. 

Why is it important to optimize the amount of UGC that your campaigns are generating? From star ratings and reviews to product imagery and video content, UGC brings a powerful boost to your brand’s credibility. Content that’s created by real-life consumers of your goods provides a rich source of highly persuasive marketing material, increasing trust. The opportunity increases in line with the amount of UGC you’re able to attract, so it pays to make your method of request as productive as possible.

By adopting a multi-channel approach to review generation, you can use a variety of marketing tools to engage customers on different platforms. Thus, increasing the opens, clicks, and UGC your brand deserves. 

In this article, we’re going to focus on how you can further increase the UGC collection for your brand using SMS strategies. These strategies have an impressive 98% open rate and a 45% conversion rate—the perfect score for driving action with your promotional efforts.

 

What is SMS Marketing?

SMS marketing is the sending of text messages to a customer’s mobile phone as part of a marketing campaign. For example, you might use SMS marketing for Shopify product launches, sale events, or product review requests. 

The visibility and engagement power of SMS makes it particularly suited to driving desired consumer actions because:

 

1. SMS Cuts Through the Mayhem of the Email Inbox

Customers are more likely to see and open eCommerce SMS marketing messages. Why? Because there isn’t the noise of the email inbox to cut through. Instead, SMS messages have much quieter surroundings, making them more noticeable and visible.

2. SMS Captures Immediate Attention

Text messages come with an audible alert, push notification, and a count badge that immediately notify the recipient, demand attention, and attract engagement. 

3. SMS Denotes Familiarity and Trust 

SMS is a channel usually reserved for family and friends. This creates a subconscious feeling of friendliness that customers are more likely to engage with and `respond to. 

4. SMS is a Preferred Communication Channel

Almost two-thirds of people would switch to a company offering text messages as a communication channel. Customers like communicating via text message, and with the average person spending 5.4 hours a day on their phone, it’s no surprise. 

 

Why is SMS Great at Generating Reviews and UGC?

SMS messages are also excellent at generating product reviews and UGC, which are crucial for eCommerce success. Why?

  • Trust: online shoppers trust third-party reviews, with 79% of consumers saying that UGC impacts their purchasing decisions.
  • Direction: product reviews tell the brain what to do next, providing it with a shortcut to purchase without additional research or deliberation. 
  • Information: UGC provides customers with verified information they need to purchase with confidence, such as fit, size, and quality. 
  • Inclusion: social proof creates FOMO — fear of missing out on a product everyone else is enjoying. 

Ecommerce product reviews and UGC require effort on behalf of your customers. And this can be difficult to encourage, especially if your email review request is lying in an inbox unread. 

This is where SMS marketing can help. SMS is a powerful addition to your existing review generation emails, generating: 

Sources: Sakari.io, BigCommerce

 

In fact, measured over a period of 30 days, grooming & wellness brand Scotch Porter was able to increase review generation by 12.5% by sending review requests via SMS!

 

How to Power Up Review Requests with SMS integrations  

With Okendo’s new integration with Postscript, you can add SMS messages into your review generation flow in four easy steps:

 

1. Link Postscript with Okendo

Log into your Postscript account and in the API tab click Create Security Key Pair  > Show and then highlight and copy the private key code.

 

 

On Okendo, go to Settings > Integrations > Postscript and paste the private key code into the corresponding field, and click Save

 

 

2. Enable automation in Postscript

Back in Postscript, click on the Automation tab to create a new automation trigger. 

Name the trigger “Okendo Review Request” and in the drop-down menu select Okendo Review Request.

 

 

On the following page, create the SMS message that will be sent to customers and click Save Automation. Don’t forget to include the {review_url} tag in your message so customers can leave a review.

 

 

3. Create a sequence in Okendo

In Okendo, navigate to the Sequences page (Mail > Sequences) and set up a new mail sequence. Set the Wait time between a customer’s purchase and sending them an SMS review request and add an email review request for customers who do not opt into SMS messaging.

 

 

4. Save

Save your changes, and you’re set. It really is that simple. 

 

Ready to Boost UGC Generation via SMS?

Product reviews and UGC are essential for eCommerce success. While email is a great tool for generating this valuable social proof, there are always customers who neglect their inbox, have an overzealous spam filter (see “7 hacks Behind Highly-converting Emails“), or see your email at work and forget about it by the time they’re home (see “Best Email Send-Times to Up Your Conversion Rates“). 

The Okendo-Postscript integration enables you to reach these customers on a different platform, using the power of SMS to generate impressive results that maximize your reach and success. 

Learn more about the new Okendo-Postscript integration and the benefits it could provide your store.

 

—Written by Amanda Calderon (Head of Onboarding and Support) from Okendo

4 Strategies That Generated an Additional 7 Figures in Email Marketing for a Beauty Brand

Having worked together since 2018, we’ve hit a successful breakthrough with one of our longstanding clients by generating as much as 14% in additional email revenue for them. That’s 7 figures in email marketing revenue for this eCommerce beauty brand. ForChics is an eCommerce beauty brand committed to offering sustainable and cruelty-free products for women everywhere. They focus primarily on eyebrow and eyelash growth serums and they wanted to scale their business. 

Their email marketing game currently stands at 7-figures, and it shows no signs of slowing down. 

 

eCommerce Brands as Advocates for Sustainable Lifestyles

A lot of up and coming eCommerce brands are taking the sustainable route as they tie in their advocacies with their products or services. And it’s timely too! If you have a largely Millennial audience, there’s plenty of untapped opportunities when it comes to drawing their attention and business. 

As they’re poised on the brink of their prime earning and spending years, Millennials are dominating the global eCommerce conversations from product research and strategy to marketing. 

Luckily, catching the attention of the largest generation in the history of the United States’ according to Forbes, isn’t rocket science. Turns out, social responsibility and environmental friendliness are some of the key drivers behind their purchasing decisions. They’re more likely to shop based on social instinct, affinity to a brand’s promise and influence of their personal connections. This is why user-generated content was such a powerful tool in 2020 to leverage word-of-mouth user benefit and building loyalty. 

So back to our success story, ForChics knew they had to build a healthy brand image and strengthen their customer relationships so their mission and advocacy could reach more people. With a large millennial-centric following, they knew that a strong email marketing strategy could be the next instrumental step to meet their revenue goal.  

True enough we were able to help them generate an additional 7-figures in email revenue alone.

Ideally, email marketing should be the source of around 20-30% of an eCommerce store’s total revenue. But before we partnered with ForChics, their email revenue was only at 5%. However, this number eventually moved up to 20%.

We implemented four main strategies, which were all pulled from our years of experience working with over 200 eCommerce stores. The good thing about these strategies is that the overarching theories behind them can also apply to your very own eCommerce store. 

 

Strategy #1: Diverse and advanced segmentation practices to target the customers’ pulses

Segmentation allows for more relevant messages that are more in tune with what your customers want. In fact, segmented campaigns can drive up to a 760% revenue increase. Prior to working with us, ForChics was only sending to two segments—buyers and non-buyers, resulting in 1% of email revenue. This was definitely a far cry from maximizing the true revenue potential of their email lists.

Here’s what we did to attain the 7 figures in email marketing revenue. We created new and more advanced segments based on a combination of website and email engagement metrics. We weren’t just looking into who was interested in the emails alone because our goal was to nurture and help the brand build a strong tribe of loyal and returning customers.

 

Here are some examples of the segments we created

We created a segment of people who opened emails in the past 30 days and another segment of people who were already interested in certain products.

Then we added exclusion segments. That way, emails were no longer sent to those who were unengaged and hurting deliverability. Again, email marketing is about targeting the right audience with the right messaging, at the right time. Excluding people who are no longer interested in your products, or hearing from you will, in turn, save you more money in the long-term.

Applying these changes resulted in an improvement in open rates and overall deliverability. In fact, open rates doubled! 

The reason why segmentation is so effective is that it allows eCommerce stores to create tailored and more targeted messages for different groups of people depending on their preferences and their behavior. 

The more advanced and targeted your segments and content are, the higher your conversions and revenue will be.

 

Strategy #2: Optimization of flows and campaigns for reliable automation and valuable content

Flows generated 4% of the 5% email revenue that ForChics was pulling in. They already had the basic flows in place such as the Welcome Flow, Browse Recovery Flow, and Cart Recovery Flow so we focused on optimizing these first. 

When your flows are optimized, your email marketing automation strategy will be like a well-oiled machine working on its own. That’s why it’s essential to set up your flows in such a way that they can coax your subscribers towards the actions you want them to take. That’s why we also created additional flows for ForChics. We wanted to make sure that they could reach their customers regardless of where they were in their journey. 

 

Here’s how we went about optimizing:

We conducted a series of AB tests that helped us get clarity on the preferences and behaviors of their customers. We also added more emails to the pre-purchase flows and post-purchase flows to include cross-selling opportunities for the best sellers. 

By doing this, ForChics gained additional revenue drivers. In other words, setting up relevant email flows for various customer actions establishes a seamless customer journey. This provides more reliable back-end revenue channels for repeated sales and returning customers leaving you with more bandwidth to maximize sales with your email campaigns.  

Applying these best practices and adjusting them according to the data allowed ForChics’ flow revenue to jump from 4% to 12%. With the flows optimized and generating stable revenue, we started conducting AB tests on their campaigns to maximize the newly created advanced segments.

For campaigns, we added social content, targeted upsells, and user-generated content. Social content, especially the blog posts on skincare tips, were very engaging. After 5 months, campaign revenue increased from 1% to 3%, pulling in six figures. 

 

Strategy #3: Flexibility in approaching the email design and copywriting in the midst of rebranding 

While we were working on their email marketing strategy, ForChics was also focusing on building their brand identity. This meant that their branding across all channels should be consistent, and this included email marketing.

In pursuit of creating a strong brand identity and messaging, ForChics rebranded twice. This required flexibility and agility when it came to adjusting the design and copywriting style for the emails themselves. 

Why was this important? Email marketing is part of a bigger marketing strategy that involves other channels like social media or paid ads. If the email strategy, look, and messaging deviate from the other channels, it’s going to cause confusion for existing and potential customers. Email marketing, though it has the highest conversion rate compared to social media and direct mail, should complement your brand identity, not pull away from it.

 

Strategy #4: List utilization to maximize the value from subscribers

ForChics’ email revenue was increasing month on month. This surpassed their initial 10% target so they decided to aim for at least 15%. Here’s where we implemented the List Utilization strategy which involved increasing the sending segments for campaigns. 

We did this by sending to more people who had recent activity or engagement:

  • those who placed orders twice
  • subscribed to their newsletter in the past 30 days;
  • and those who placed an order in the last 45 days.

These were recently active and relevant segments. So deliverability didn’t go down while the chances for more conversions increased,

As a result, ForChics was able to get more value out of their subscribers. In just a month of implementing this homegrown Chronos strategy, email revenue jumped from 12% to 22%. This was way above their target.

ForChics now consistently generates 7 figures in email revenue. The brand continues to scale and make their mark in the beauty industry. By implementing data-driven strategies, their email marketing channel now provides a steady stream of recurring revenue from flows and campaigns.

Check out our case study for the specific steps. You’re free to access that and use it as a guide. Transform your email marketing strategy and reach 7 figures in email marketing revenue just like ForChics. And if you’re at a loss with your email revenue, you might be our next success story. Apply for a strategy session today, and let’s get started!

Don’t forget to get your FREE copy of our latest 7-figure case study today! 

Crush BFCM 2020 with These 7 Holiday Marketing Campaign Ideas

Q4 is finally here! BFCM is knocking on our doors, and online consumers will be flooding in at biblical proportions! With this year’s BFCM projected to be the biggest one yet, you can’t afford to lag behind the competition. To help you get your bearings straight and take the lead, here are some holiday marketing ideas for effective campaigns to guide your marketing efforts this Q4.

 

1. Create Your Theme and Messaging Style

Holiday eCommerce marketing is more than just an email with a “Happy Holidays!” sticker slapped on. It’s important to incorporate your target holiday’s theme into your email design while still sticking to your branding guidelines. Here’s an email example from Sommer Ray.

Red is a prominent color for Christmas-themed marketing. Additionally, red is as eye-catching as it is effective at a psychological level. This color also encourages feelings of excitement and encourages your subscribers to complete their purchase.

Check out the adorable little Santa hat on Sommer Ray’s company logo. It’s a nice touch, driving home the point that they’re still the same familiar brand just celebrating the holiday season with their customers. 

 

2. Stay in Sync with What’s Trending

What’s hot on the internet right now? We’re all aware of the still at-large COVID-19 pandemic, so what does this mean for online consumer behavior?

COVID-19 is largely responsible for the shift in consumer buying behavior due to the pandemic. Consumers aren’t going out for any big purchases and travel vacations this coming holiday season.

Here’s how you can use this to your advantage. Promote products and services that help enhance the stay-at-home lifestyle. One idea (especially for beauty brands) is promoting DIY content for your customers who can’t go downtown to have their nails done, hair styled, or makeup done. You can also re-angle this as you encourage your subscribers to do their holiday shopping in your store.

So in tandem with your sales emails, you can include User-Generated Content (UGC) like tutorials on how your customers can use your products.

 

3. Maximize the Use of Landing Pages

Here’s a simple hack—make sure your holiday marketing campaigns lead your customers to your eCommerce store’s website. This way, people who show interest in your brand will be nudged to sign up for your email list.

You can also explore linking your sales emails to landing pages made for a specific holiday. If your customers want to apply for a discount, premium membership, newsletters, and the like, landing pages are great funnels.

Takeaway tip: For this BFCM, design your landing pages and write their copies to match the event. Remind your customers they landed on your landing page because it’s BFCM, not because you asked them to. In other words, sell yourself without selling yourself for higher-order values.

 

4. Drive Traffic with Social Media Ads

Maximize your market reach by going beyond just your email marketing. Social Media ads are especially useful now since most people are doing their socializing online. So don’t underestimate the power of combing social media and email marketing.

Your emails can only reach as far as the end of your email list. So, expand your list by also attracting people who just so happen to be scrolling down their Facebook newsfeeds. You’ll never know, a potential loyal customer might just be waiting for the right engagement.

This practice is actually part of multichannel marketing, an advanced marketing strategy 8-9 figure stores use that plays a role in their ongoing success during big sales events like these. One major thing to keep in mind: tweak your New Customer Acquisition or Welcome flow to be coherent with BFCM. When you capture new leads, the first email sequence they will receive should remind them of this.

 

5. Craft Your Holiday Email Sequences

Catching your customers’ attention is one thing, but getting them through your marketing funnel is a whole different story. Since there is more potential for higher revenue during the BFCM and holiday season, your holiday marketing email sequences should also level up to ensure that you don’t leave money on the table. It’s important to make the most of this season by crafting a tried and tested email sequence guaranteed to bring in sales.

But if you’re looking for a streamlined and ready-to-use sequence for last-minute preparations, feel free to use our proven 6-Step Holiday Email Sequence! This sequence helped us hit a whopping $831 total email revenue for our clients during BFCM 2019.

So combine these six steps with proper segmentation and sending practices, and you’ll be one step closer to making those record-breaking numbers this BFCM 2020!

 

6. Optimize Your Email Send Times

Your emails only work when your subscribers actually see them. Timing your send times can mean the difference between a sale or a buried and forgotten email.

Especially for this BFCM season, you can only imagine the sheer bulk of holiday marketing emails your target customers might be receiving from other eCommerce stores. You’re going to need to step up your email sending game so you can break through the noise!

How we found the best send time for one of our clients involved a series of AB tests. In these tests, everything about the emails was the same except for their send times. In those three tests, the variations of send times were 10 AM and 4:15 PM.

Results were unanimous, with all three showing the highest open rates and revenue happening during the 4 PM mark.

Again, all it takes is a well-timed email. Do keep in mind that customer behavior is different during the holidays. Why not check the times that your customers opened their emails last year? 

 

7. Streamline Your Email Automation Framework

Saying BFCM 2020 will be hectic is an understatement. For most (if not all) of your email marketing efforts to really generate maximum conversions, you’ll need a proper automation setup.

Email automation is the perfect tool for tracking, responding, and nurturing your many customers, especially during big sales events. Set up the right trigger points, create an extensive email calendar, and set up the right email sequences for the right actions your customers will take.

Automating your holiday marketing campaigns right will help drive more conversions and properly nurture your customers into becoming repeat customers—or even loyal customers.

So you’ve got all these ideas now, how should you put them into practice? If you want to take the lead this BFCM 2020 and beyond with 3-10x more sales by the end of Q4, you’ll need our Ultimate Guide to Crush Record-Breaking Sales This Q4!

The secret sauce of 8-9 figure eCommerce stores decoded for you to get maximum sales and tribe growth by the end of this year. It’s never too late to prepare for success, learn how big brands generate big numbers now!

But if your hands are already tied up with all the Q4 madness already, then why not get someone else to do your holiday email marketing campaigns for you? We at Chronos Agency strive for our clients’ success by bringing out the best of their email marketing.

You won’t believe how much money you might already be leaving on the table. But with the right email practices, your emails can finally generate 30-40% of your store’s overall revenue!

All it takes is a quick call with us and our email teams will handle your store’s back-end issues.