email marketing tips

6 Holiday Promotional Email Tips to Boost Your Sales

UPDATED, 25 NOV 2021—There’s a reason why business owners look forward to the holidays—it’s the season of shopping! That means more sales and more revenue. So it’s only normal to go all out on your holiday promotional emails. Plus, you can seize this opportunity to connect with your customers on a deeper level and level up your brand’s presence.

While it’s important to make sure your emails are optimized to make the most sales, don’t forget to add in a healthy level of creativity to really make them stand out from the rest.  So, here are a couple of tips to level up your holiday promotional emails to get your customers excited and in the buying mood for the holiday sales.

 

1. Weigh in on Holiday-themed Emails

If you want to strike a chord with your customers as human beings, stick to the themes of the holiday season.

For Halloween, humorously playing with darker concepts is the way to go. For Christmas, generosity, humanity, family, and giving back are some overlying themes that come to mind.

Basically, each holiday has its own themes and connotations. So think of emails not just as ads for selling products, but as your gateway to showing who you are as a company. When done right, these are great tools to build brand loyalty.

Here’s a great example from the brand ForChics. They put just enough holiday spirit into their email while still remaining on-brand. The confetti in the background along with a reference to a classic jolly saying to their headline makes this a fun and engaging email that’s sure to catch your subscribers’ attention.

Sample Holiday-themed email from Forchics

2. Use Humor and Wit to Win

The holidays are a time to be playful! Sneak some pop culture references and clever wordplay into your emails to engage with your customers and get them hyped for the holiday sales.

Here’s a fun example from Wyvern’s Hoard, a fantasy-themed jewelry brand. Can you guess what they’re referencing in their email header?

The best part about this email is they’re not really selling anything here. This is a good example of a content email that’s meant to engage with your customer at a deeper level—growing your relationship with them as a result.

After all, the holiday celebrations call for mugs of some fine alcohol, don’t you think?

 

3. Show How You Are Giving Back to the Community this Thanksgiving

It can be a really great move to show give your emails a much-needed human touch, albeit virtually. Show your customers that you and your staff care about your community. Demonstrate what you’re doing to give back, just like Whistlefish.

whistlefish gives back
Source: Jeff Bullas

In addition to highlighting their charity efforts, they also preview their upcoming Christmas products. Marketing campaigns can be multi-dimensional, and both sell and deepen the customer relationship at the same time.

Giving Tuesday, the Tuesday after Cyber Monday, is also a great time to showcase efforts like this. You can even run a special charity-focused promotion. Again, Peet’s Coffee nailed it.

peets coffee email example

They collaborated with No Kid Hungry and donated a dollar for each pound of coffee beans sold. What a way to touch your customers emotionally!

 

4. Share a Gift Guide That Looks Great and Makes Sense

If you are releasing a gift guide, pick your products with care. You can even refer to Google Trends, or look at Amazon bestseller lists to get trendy gift ideas. Then, make sure to design it in a way that’s organized. If it’s hard to navigate, that defeats the purpose.

Finally, shell out for a professional design. A great gift guide helps you build brand awareness and engagement. People will share it by email or in person with their close circle of friends.

Gift Catalog Email

 

Pro tip: With email segmentation, you can create and deliver personalized gift guides that are relevant to each reader.

 

5. Incentivize giving in your holiday promotional emails

‘Tis the season to be jolly, good, and generous, so make sure your marketing efforts reflect that. It’s a great idea to help people choose your product as their gift option, by giving the shopper a little gift of their own.

If the gift itself is excellent, the email doesn’t have to be fancy or over the top. Choose a gift that aligns with your brand personality, and let your customers know by email.

Here’s an example of a gift email from Dog’s Landing where they gave a mystery gift to their customers for Easter.

 

6. Go big on holiday email subject lines

If you’re wondering what subject lines you can use around the holidays to boost open rates, we’ve got you covered. 

Black Friday / Cyber Monday

  • Leapfrog: Black Friday Savings without the Big Crowds! 
  • MadeWell: Your Boss Is Shopping Today Too
  • Dell: It’s Cyber Monday All Week! 
  • Herschel: Don’t miss out, it’s almost over

Christmas

  • Peet’s Coffee: Last-minute gifting? We’ve got you covered.
  • JC Penney: Ho, ho, HURRY! Final hours for EXTRA 25% OFF
  • Target: Still need the kids’ holiday looks? We’ve got you.
  • Postmates: The Only Gift That Delivers!
  • Pottery Barn Kids: The BEST gift: 20% OFF anything (TODAY ONLY!)
  • UberEATS: Brr — warm up with some free hot chocolate.

If you want to win the holiday season, it’s not enough to spam promotional emails over and over. You’ll end up doing more harm to your business instead of leveraging on the holidays. Don’t forget to apply the best practices for your newsletters!

Add a personal touch, get the theme right, and blast off a social media campaign, and your holiday seasons will be very jolly indeed. Engaging with your customers at a deeper level requires an in-depth look into their preferences, needs, and pain points.

For that, you’ll need a dedicated team that can effectively and efficiently analyze your customer data and come up with data-driven strategies. With the end of the year sales just around the corner, we understand that you’ll be focusing your manpower making more sales to get that Christmas revenue.

So, why not hire an email marketing agency? Better yet, Chronos Agency is a customer lifecycle marketing agency that specializes in using email, SMS, and mobile push notifications to amplify your digital marketing efforts.

Get a boost in your holiday revenue and customer base growth by implementing our proven lifecycle strategies. Schedule a free strategy call with us and let’s see what marketing tactics will best fit your brand!

 

References:

Campaign Monitor
Jeff Bullas

8 Best Practices for Killer Email Newsletters in 2021

UPDATED, 15 OCT 2021—With COVID-19 still a threat and consumer behavior still on the social distancing shift, the eCommerce space managed to adapt to the current situation and prepared itself accordingly to make sure this year ends with a bang!

So why not follow through with this momentum by optimizing your email newsletters in preparation for 2021?

Amidst the clamor of aesthetic graphics, viral memes, 2-minute videos, and witty quips—email is still the one marketing tool that remains effective regardless of seasonal trends.

It isn’t just about any old generic email newsletter, email marketing has evolved into an elegant solution for eCommerce businesses to have these days. 

The role of email marketing to eCommerce brands can’t be denied, it has the potential to sustainably generate 30-40% of your eCommerce store’s overall revenue, when done right.

With the email automation life cycle and customer segmentation thrown into the mix, you as a brand can now optimize your customers’ preferences to build long-lasting relationships with their brand with ease.  

If you want to rehash your current newsletter strategy, these tips will surely get you to where you want to be. 

The question is, how do you stand out from a crowded inbox? The competition for attention these days is greater than ever. Better yet, how do you create a newsletter that people would actually want to open?

Without further delay, here are 8 tips for shaping up your email newsletters in time for 2021:

 

1. Keep it Short and Simple

The Miniskirt Rule applies to email newsletters too! They should be ‘long enough to cover what’s necessary, but short enough to keep things interesting.’

Remember, your content should be able to convey enough details and information but short enough to avoid being boring. Here’s an example from one of our clients—ForChics:

About this design:

  • A brief copy that hooks readers and hints at the value of the content the follows
  • Easy-to-see CTA button whose color stands out from the email’s overall color scheme

 

2. Don’t Overload it With Graphics or Images! 

Sure, graphic elements make your email newsletters attractive and fun to read, but keep everything in moderation!

Remember—the main goal of a newsletter is to inform your customers. From another one of our clients, Sommer Ray’s year-end sale email is a great example:

About this design:

  • Simple and straight to the point
  • Less is more—rather than filling up the whole email with graphics or product images, the big discount headline is already enough to catch your subscribers’ attention and tell them what they need to know

 

3. Stay Consistent with Your Brand

Your customers should be able to recognize your brand at a glance regardless of the seasonal theme. 

Don’t stray away from your colors, your design elements, and your visual guidelines.

Always align your email newsletters to your brand—this will help in making your business more recognizable and build your brand presence with your customer base and tell your brand’s story.

About this design:

  • Incorporates a Christmas-themed design without it drowning out the brand’s email design standards
  • Stands out from the usual off-season emails, reminding subscribers it’s indeed a special sal

 

4. Don’t Forget the Preview Pane

Only the top 200-300 pixels of your message are shown first, so you have to make those count big time. Make sure you have the important parts of your email newsletter fall into this preview range.

About this design:

  • Important details such as the code expiration and discount offer are at the top major portion of the email
  • Simple yet still effective design that’s easy on the eye

 

5. Make it Easy to Read and Scan

Not everyone has the time to sit down and read through everything in your newsletter. Often, emails are opened via mobile phones, and online users just browse through their emails. Why not make their newsletter experience more convenient?

About this design:

  • Simple, but with relevant and engaging visual content like images and videos
  • Smart use of white space and image so there’s more to see and less to read
  • Nicely contained copy that’s straight to the point and hooks readers

 

6. Include a Table of Contents

Even if your newsletter can be read quickly, there are still some people who just don’t have the time to even scan through your newsletter for that piece of information they’re looking for.

So, including a table of contents and using anchors to link each item to their corresponding sections would be super convenient for your customers. Here’s a great example from Cook Smarts

Source: Lyfe Marketing

 

About this design:

  • Simple and well-organized sections of content
  • Images are simple and attractive, showing what each of the menu items looks like to readers
  • Forward to a friend CTA at the bottom opens more opportunities to expand the brand’s email list

 

7. Optimize for Mobile Commerce (mCommerce)

Yes, it’s here and it’s not a myth. The growth in purchases made from a mobile device rose from 3.4% to 36.7% in just the past four years alone.

Just looking at the peak shopping holiday season of Black Friday and Cyber Monday (BFCM) in 2018, mobile shoppers have grown a whopping 48.1% from 2017, contributing to about $2.1 billion in revenue. 

The future of mCommerce remains one of the brightest channels for eCommerce brands to tap into, so it is imperative that brands should scramble to capture this opportunity.

If these numbers aren’t the tipping point yet, mCommerce is predicted to dominate 54% of sales by 2021

So, if you’re not optimizing your email newsletters for mCommerce this holiday roll-out, be prepared to risk missing out on a huge chunk of the revenue your brand could enjoy come 2021. Here’s a mobile-friendly email design from Litmus:

Source: Lyfe Marketing

 

About this design:

  • Single-pane design allows it to retain its design integrity when viewed on a smaller screen.
  • Each of the sections is clearly defined
  • Smart use of different background colors to break up the newsletter into easier-to-read portions

The graphics are simple but they deliver each article’s essence

 

8. A/B Testing is Life! 

Whether you’ve read this time and time again in our articles or if this is your first time, we cannot stress enough how important it is for you to test your emails.

Which design choices worked better? GIFs or static images? Which is a better way to arrange the content in your newsletters?

Your first or second or even your third newsletter design might not get you the metrics you want on the get-go, which is why testing different email newsletter designs for your 2021 email game plan can help you find and create the design that performs the best and is well-received by your customers.

About this design:

  • Clear layout with great use of the zigzag presentation of multiple items
  • Attractive copy that emphasizes the value of the content and products
  • Catchy and attention-grabbing CTA

 

Create Action by using words alone 

Lastly, an extra tip from us is how you optimize your CTAs. Merely putting links is not enough.

How do you get your customers to click on your links? Rather than going for the generic click here links, go for actionable language like read more, donate, or unsubscribe

If you’re having a problem with getting your creative juices flowing, here are 3 eCommerce newsletter ideas that really stood out in 2019 to inspire you and get your marketing team started on your email newsletters for 2021.

 

One of Many Steps Towards Fully Engaging Your Customers 

Email newsletters work so well in establishing a direct line of communication with your customers.

Your newsletters act as the gateway for your customers to convert into buyers and maybe even loyal customers by helping them get to know more about your brand, products, and services regularly.

As you continue sending newsletters with relevant and quality content to your customers, you are sure to build a solid following, which in turn solidifies your foothold as an eCommerce business on the internet.

Aside from killer newsletters, what exactly makes an overall successful email marketing system? Learn about the inner workings of what makes 8-9 figure email systems tick by downloading our guide today—it’s free!

Do you want to maximize the effectiveness of all the other steps of your email marketing strategy? 

Please don’t hesitate to schedule a free 30-minute strategy meeting with us! We would be happy to do your email marketing for you.

 

References:

Big Commerce

Parse.ly

Fulcrum Tech

Tough Nickel

Groundwire

Lyfe Marketing

Contentious

 

3 Mother’s Day Email and Customer Retention Strategies You Need to Boost Your Revenue

No matter how old you are, you know you’ll always be your mother’s precious little one. Mother’s Day is the best day to celebrate the love of our mothers, but also it’s the best opportunity to help engage with your customers as well. Connect with your customers and solidify your relationship with them by helping them with their Mother’s Day plans using these 3 highly effective email and retention marketing strategies.

Don’t pass up Mother’s Day as just another holiday sale event. It’s actually the third-largest retail holiday event in the United States, making it a prime opportunity for your brand. This particular holiday event is where 29% of Americans rely on online stores when shopping for their mother’s gifts.

In fact, global use of eCommerce shopping for almost anything increased as well due to the current pandemic. So, rev up your email and retention marketing to really maximize your sales this Mother’s Day.

 

Mother’s Day Marketing Strategies to Win Hearts and Maximize Returns

1. Create Cross-Selling Opportunities with Gift Guides and Bundles

Gift Guides and Bundles are great for accomplishing two things. (1) Giving your customers convenience by highlighting all relevant items in one go. And (2) opening up cross-selling opportunities so your customers can buy more than just one item from you.

Sometimes, customers end up not buying anything because they’re overwhelmed with all the choices. Narrowing down their choices to the most relevant items with gift guides can help eliminate their choice paralysis.

Mother's Day emails with highlighted bundles

Also, why let your customers stop at one-item purchases? Bundles help you cross-sell other relevant items. Help out your customers by recommending all the relevant items in your emails that can add to their Mother’s Day gift. This helps increase your average order value (AOV) while making your customers feel comfortable with paying slightly more than they originally planned. Think of it like an ala carte meal vs. a combo meal.

Let’s say you want to order a burger, priced at $5. You also want an order of fries, priced at $4. Ordering both separately would make your meal cost $9 total. However, what happens when you order the burger and fries combo that’s priced at $7.99? Most likely, you’d go for that order. Paying less than having both separate orders (but you’ll be paying more than the price of either order!).

Focus on showing your customers the value they’re getting from what they spend. Centering the value around your customers rather than just your literal products can help win their hearts—increasing overall customer retention.

 

2. Connect with Your Customers with Heartwarming Storytelling

What can you do to stand out from the countless other brands that are also running Mother’s Day campaigns? One way to stand out from the ocean of competitors’ emails is by leveraging your brand story through email marketing.

Mother’s Day is a great time to engage with your customers on a deeper level. Show your customers that you’re genuinely celebrating the holiday with them. This will help associate positive emotions towards your store and products. Here are some ideas you can explore:

  • Feature the mothers on your team and celebrate them
  • Share real stories and user-generated content from your customers with their mothers, grandmothers, or aunts
  • Showcase heartfelt messages addressed to all mothers—whether they’re your customers or your customers’ moms

Check out this cozy-looking email that emphasizes warm hugs and messages of love. This specific email actually generated 28.3% open rates—even with its $25 OFF discount.

Mother's Day sale special from clothing brand

 

3. Personalize Your Messaging with Different Angles

Mother’s Day isn’t just for literal “mothers.” Include mothers of all kinds—grandmothers, new mothers, mothers-in-law, etc. Make your messages more personal so they can effectively reach out to your target customers. Personalized emails would deliver 6x more transaction rates, so this strategy has a lot to give you as it does to your customers.

Try to diverge from the generic “Happy Mother’s Day” themed emails. Here’s a great idea for you: highlight different women or people in your customers’ lives who are also worth celebrating as mothers. This adds more to humanizing your brand—closing the gap even further between you and your customers.

Also, include product recommendations for new mothers, aunts, and grandmothers. Highlight products that can apply to the wider spectrum of motherhood.

These are some general strategies to get you started, but how can you maximize the effectiveness of your Mother’s Day emails?

 

Apply These Tips for a More Refined and Engaging Mother’s Day Campaign Experience

Center Around Your Customers’ Convenience

Make every last customer happy, and your customers will last. This is especially true when it comes to your last-minute customers. It is for these last-minute customers that on-time delivery is important. In fact, 53% of online shoppers shared that delivery speed is an important factor they look into before making the final decision.

Product delivery time isn’t the only factor that can make or break your conversion rates. Do you engage with your customers even after they’ve bought from you? The post-purchase journey is just as important as the main customer journey itself.

This is especially true when you’re aiming to convert first-time buyers into repeat customers. With that said, make sure you have a well-integrated fulfillment system to maximize your eCommerce store’s customer retention.

 

Let Unsubscribing be Easy for Your Customers

Sensitivity is always key. You have to remember that not all of your customers look at Mothers’ Day as a time of celebration. Some of your customers may be struggling with strained relationships or recent losses.

As a first step, you have to acknowledge this fact and translate it into how you craft your messaging on this holiday. By providing your customers a way out of receiving Mothers’ Day-specific content, you are establishing the importance of your relationship.

An easy opt-out process is often more beneficial to your brand. A difficult opt-out process will only leave a bad taste in people’s mouths—damaging your brand’s reputation.

Here is a sample from Bloom & Wild as used by Klaviyo as an example of how you can execute Mothers’ Day opt-out campaigns:

Opt-out email

 

Use a Solid Holiday Email Sequence

If you’re looking for a tested-and-proven formula, you’re welcome to steal our holiday email sequence! While this sequence worked phenomenally during BFCM, we’ve observed its consistent effectiveness during any other holiday sale.

With Mother’s Day just around the corner, here’s the more condensed but still as effective version of our sequence:

 

1. Hype Builder Email

Build excitement early on by announcing any discounts or special perks your customers can look forward to. Quick Tip: You can add transactional CTA buttons even in your hype builder email to generate sales even before the actual sales dates.

 

2. Early Bird Email

Do an early access sale for your VIPs or a special Mothers’ Day Sale opt-in list. You’ll be raking in those sales even before the main launch.

 

3. Closing Email

Make sure to play with the sense of urgency by using countdown timers and indicating product scarcity.

 

4. Surprise Extension email

Like we mentioned earlier, there will be no shortage of last-minute shoppers. A surprise sales extension is always a pleasant surprise, and will definitely be remembered by your customers as something positive.

 

Optimize Your Email and Retention Strategies by Implementing 8-Figure Email Systems

We want nothing more than for you to succeed. So to help in your journey to 8 figure-level growth, we’ve crafted this ultimate guide to 8-figure email systems. Only with carefully crafted and well-curated emails can you win over more customers, retain them, and ultimately earn their genuine loyalty.

Banner about our Ultimate Guide to 8-Figure Email Systems

However, we do understand that highly effective and engaging email and retention marketing would require you to dedicate a chunk of your manpower to those fields. Instead of spreading your forces out too thin, why not leave all the back-end heavy lifting to us? Our team of customer retention experts uses emails and other marketing strategies to further the growth of your eCommerce business.

We believe that having a healthy and dedicated customer base is key to exponential eCommerce growth. Schedule a free strategy meeting with us and let’s see how we can help your brand grow and thrive!

Top 5 Customer Win-back and Traffic Monetization Strategies for Your Online Store

Issues pop up whether you’re still starting up or are already deep into the eCommerce game. These same issues are what’s keeping your online store from generating the revenue it should be making. Top-rated Shopify sales app Privy shared with us their clients’ most common issues along with how they helped their clients maximize their revenue with customer win-back and traffic monetization strategies.

The issues that continue plaguing Privy’s clients include:

  • Slow email list growth
  • Low conversion rates
  • Low Average Order Value (AOV)
  • Inefficient email strategies due to the lack of email automation

These issues are all too familiar, as clients on our side of the spectrum at Chronos would run into similar roadblocks. Why are these issues so prevalent to this day? A lot of this has something to do with how customers behave online.

You see, 98% of visitors would leave an online store without really buying anything. Aside from that, 55% of visitors would leave within the first 15 seconds. That’s a huge chunk of online traffic to your online store just coming and going. So, what can you do to capture these visitors and convert them into paying visitors?

 

Maximize Customer Win-back and Traffic Monetization with Dynamic Emails and Onsite Capture Strategies

 

1. Email Capture Forms

Before engaging your prospects with emails, you’ll need their email addresses. Grow your email list with intuitive and dynamic pop-ups on your website. Capture visitors’ attention and get them to sign up for your emails.

Here’s a sample of a flyout sign-up form Privy designed for mattress brand Leesa:

Flyout sign up form design from mattress company

Don’t forget to optimize your forms for mobile viewing. 54.25% of online traffic comes from mobile devices as of March 2021. That’s a huge chunk of online shoppers you might unknowingly be overlooking in your digital marketing efforts. Set up mobile-optimized flyouts at different parts of your site to maximize your subscriber sign-ups.

 

2. Cart Abandonment Emails

Bring back interested shoppers with dynamic emails that show users what they left behind so they can complete their purchase without leaving anything behind. Here’s a sample of a cart abandonment email Privy made for Thunder Puppy:

Cart Abandonment email design from dog adoption brand

Cart abandonment emails can just be simple reminders to your customers. However, don’t forget to throw in some creative visuals into the design. The image choice in this sample is both brilliant and emotional. Would you ignore this sad little pup?

 

3. Purchase Follow-Up Emails

When trust is at an all-time high, make sure to communicate the contents of your customers’ orders with dynamic emails that show them what they bought and what to expect. These emails are also great for driving repeat sales by showing what other top products merchants have to offer.

Here’s a creative sample from Jax&Bones.

Post-Purchase Follow-up Email sample from luxury dog bed brand

They made this more than just a simple “Thank You for Buying from Us” email. The email also came with an attachment containing all the information their customers needed to properly maintain their masks.

Engaging with your customers even after they’ve bought from you is part and parcel of creating a satisfying customer experience. A well-done customer experience means a higher chance of converting first-time buyers into repeat buyers.

 

4. Newsletter Emails

Keep your subscriber list informed of brand and product updates to drive consistent sales. Newsletters done right can keep your subscribers both engaged and excited for whatever your brand has in store for them.

This sample from accessory brand Kapten & Son simple yet eye-catching. They introduced their Fall collection with the warm colors of the season through their newsletter.

Newsletter sample featuring Fall season accessories

 

5. Cross-Sell Displays

Recommend products to your users while they’re shopping on your site with easy-to-build displays to help them discover more products while improving your Average Order Value. Give your first-time buyers more opportunities to purchase from you.

Check out this cross-sell pop-up sample from the foldable origami kayak brand Oru Kayak. First-time buyers of a brand new kayak might want to purchase some essential items that would add to their kayaking experience.

Reach out to your first-time buyers you haven’t heard from in a while. Win them back by recommending items that would improve their experience with the product they initially bought. This works especially when said items are on sale.

Cross sell sample of additional items that can go with initial product

 

Nail Dynamic Customer Win-Back and Conversion Strategies with Privy

All these amazing emails, pop-ups, strategies, and designs are brought to you by Privy. They’re the top Shopify sales app with over 18,000 5-star reviews. Privy’s suite of conversion, email marketing, and SMS tools, including exit-intent-driven popups and banners, help you grow your email list from your Shopify store. All this without the need for complex coding or development skills.

Be sure to check them out by following their link here.

Also, why not top off these amazing designs and strategies with knowledge from 8-figure email marketing systems? Our Ultimate Guide to 8-Figure Email Systems contains everything you need to know to scale your brand with just emails alone.

Emails have the ability to highly engage with your customers—leading to maximized customer win-back and traffic monetization. After all, emails have the power to generate 30% of your eCommerce store’s overall revenue. It’s time to unlock all the profit potential!

Banner about our Ultimate Guide to 8-Figure Email Systems

Do you have the drive to boost your email revenue but don’t have the manpower? Do you feel that you’re already investing so much into your email marketing but results always fall short? Feel free to just leave all your email marketing to our email experts! Just fill out our short form and schedule a free strategy meeting with us.

 

References:

Inc.com

Global Stats

TOP 6 KEY FACTORS THAT AFFECT YOUR EMAIL MARKETING STRATEGIES

Email marketing has the power to generate 30% of your eCommerce store’s total revenue. However, there are still a couple of things you’ll need to look out for when diving into high-revenue email strategy crafting. We’re talking about the key factors that affect your email marketing strategies, why they’re important, and how you can check if you got all these factors covered.

 

1. Customer Consent

In other words, audience permission. The only way for your emails to do their job is when your recipients actually gave you permission to send them emails.

Think about it, what’s the first thing you would do if you were to receive an email from a company you weren’t even the least bit interested in? You would throw that bad boy into the spam folder and maybe even blacklist the sender if they get persistent.

When customers give you explicit permission to send them emails, it’s a great sign that tells you they’re interested in your brand. In other words, they’re willing to open your emails, read through them, and follow through with your CTAs.

Why else is audience permission an important key factor in email marketing? You can get up to 40x more ROI from customers you have consent from than from those without.

So, how can you get your customers’ explicit permission? Use double opt-in emails. These are emails that add another step to your customers’ sign-up process to verify their emails. Here’s a double opt-in email sample from one of our clients, Forchics.

Design-wise, it doesn’t have to be too complicated. The main elements your double opt-in email would need are the following:

  • Start with your brand logo to let your customers know who the email’s from
  • Next, a CTA button they’ll click to confirm their email
  • And to top it all off, a short message telling your customers what they need to know and why they’ll need to confirm their email address

Aside from being able to verify the legitimacy of your customers’ email accounts, double opt-ins will also allow your customers to reconfirm that they are genuinely giving you permission to send them your marketing emails. That’s a quality list right there!

Plus, opt-in emails or emails with permissions can expect higher email open rates and conversions. We’re talking about an average open rate of 30-40% and a 20% average click-through rate.

 

2. Content Relevance

It’s all about knowing which content is preferred by which customers. You have to make sure that the content of your emails resonates with your recipients. In fact, sending relevant content to your customers makes them 2x more likely to convert into paid subscribers.

To help give you a more solid footing on this, here’s a checklist on how you should be approaching your emails:

  • Center your content around your customers first, content focusing on your brand should take the sidelines most of the time
  • Emphasize the value your brand and products can give to your customers
  • Engage your customers by sharing valuable and relevant information through educational content
  • Gain better insight into your customer base by encouraging feedback and asking for customer reviews
  • Shake up your content by alternating between product launches, social proof, and sales for a more dynamic customer experience

 

3. Segmentation

We’ve said it before and we’ll say it again, the “spray-and-pray” approach to email marketing is not just ineffective but is also harmful to your brand. Zeroing in on your customers and targeting the right people can help you send them the right messages at the right time. This is why email segmentation is not just a standard—it’s a must-have.

Here’s an example. Let’s say your brand sells ladies’ beauty products. Which type of customer would your women’s beauty product emails perform better with, men or women?

While there are guys out there that enjoy using female beauty techniques, you’ll definitely get better metrics when you segment your contact lists appropriately. Those women’s beauty emails will now only reach your female subscribers—leading to higher engagement.

 

4. Campaign Timing

This is all about knowing your customer base on a deeper level. How’s their online activity? What time of day are they most likely to open and respond to your emails? What lifestyle does your target audience have that can help you determine their online times?

Knowing this crucial piece of information can help you optimize your campaigns and flows to work more accurately and effectively. This data can also work as a foundation for your AB tests, like how we conduct our tests for clients.

Don’t worry if you’re feeling a little pressed for time to learn about send times. Klaviyo’s Smart Send Time feature automates the process of analyzing the behavior of your email list. It’ll then give you a recommendation so you can maximize your open rates.

 

5. Deliverability

Speaking of foundations, deliverability is one of the most crucial key factors when it comes to your email marketing strategies. Deliverability determines if your emails are reaching your customers’ inboxes or not. Many factors can affect your deliverability. For now, here’s a brief checklist on what to look out for:

    • Spam words
    • Overusing exclamation points
    • Too many font colors
    • Oversized text
  • Writing in a mix of letters and numbers
  • Using different font styles (in a single sentence)

Any of these can doom your emails to your customers’ spam folder. Worse, your recipient can go as far as to blacklist you.

 

6. AB Testing

Two letters plus one word that we love? AB Testing.

If your store’s been AB testing since the dawn of mankind then it still wouldn’t be enough AB testing. It’s a continuous process, and rightfully so. It’s only through AB testing can your emails evolve into their best versions. Later, they’ll only get better and better.

It can help you test even the slightest differences in your emails against each other. While small, the tiniest details can make the biggest difference in email revenue generation.

Here’s another checklist you can refer to as a guide for some of the important email elements you should AB test:

  • Email subject lines
  • Preview texts
  • Animated CTA button or text-based button
  • Arrangement of product blocks
  • Layout and color scheme

The bottom line is that there’s always room for improvement when it comes to your marketing emails. Remember—this is all designed to maximize the potential profit in every email you send.

 

Unlock 20-30% More Profits from Your Email by Applying 8-Figure Email Systems

All these email marketing key factors are just part of the much bigger email marketing iceberg that lurks beneath the surface. Learn how to apply data-driven insights to craft highly converting, highly engaging, and high ROI-generating email strategies. Take the lead this 2021 and beyond with our Ultimate Guide to 8-Figure Email Systems!

 

Clickable banner for the Ultimate Guide to 8-Figure Email Systems

 

Are you looking for a more detailed discussion into what email strategies best fit your brand? Feel free to reach out to our email experts by scheduling a free strategy call with us. Let us help your customers see the true value your brand offers.

3 Best eCommerce Email Marketing Design Practices

Marketing your products is all about getting two things right. Those are (1)highlighting customer benefits and (2)doing it in a way that catches customer attention. The former touches on copy content, while the latter on design. It is the smart balance of the two that captures and engages your customer base. In this topic, we’ll dive into the major role design plays in your eCommerce marketing efforts by taking a look at these best design practices.

First of all, what effect does great design have on your customers? How do these effects benefit your eCommerce store? Sure, your content does all the talking, but there are some messages that you can only convey through your visuals. In other words, the graphics, color choice, element placement, and the like. Getting the design formula right can help you accomplish the following:

  • Establish Your Brand Identity
  • Raise Your Campaign Visibility
  • Influence Higher Conversions and ROI

Psychology also comes into play when it comes to eCommerce marketing design. Advanced design practices can use colors to influence the mood and bring out specific emotions from customers. This is why the color palette you want to use depends on the kind of business you’re running.

Colors also act as symbols. Red represents energy and passion. Blue is peace and tranquility. Purple conveys royalty and nobility. This is why color choice matters when it comes to marketing. Strum the right emotion strings of your customers and they’ll realize how much they need your products.

That’s not all. Once your brand establishes its signature color palette, your customers will immediately think of your brand the moment they see your brand’s combination of colors. This is how colors help boost your brand recognizability by 80%. By the way, if you manage to stay consistent with your branding across multiple platforms, you’ll also increase overall revenue by 23%.

 

Best Design Practices and Expert Tips for Effective eCommerce Email Marketing

1. Let the Design Do the Talking

Show, not tell. This product can essentially speak for itself. The design brings out the refreshing feeling to the idea of drinking crisp hydrating water from a super cool bottle. These are the subliminal ideas your audience would pick up from your visuals. If done right, it’s sure to make them stop scrolling to see what the ad copy has to offer. Or better yet, it’ll even get your customers to click through and view the product.

How do you apply this design practice to email marketing? This practice shines during holiday-themed marketing events. Forchics applied this in their Valentine’s Day emails. Lovely lady in a beautiful red dress, a rose, and the overall color scheme just screams Valentine’s Day.

"How to Prep for a Valentine's Day Date" Forchics sample email (above the fold)

As for branding consistency, this design fits perfectly since Forchics is known for their signature pink palette. The visual storytelling here highlights the allure of Valentine’s Day. Pink for love, red for passion, and the vivid visualization of finding and going on a date.

 

2. Know Who You’re Design is For

Products like these have their own niche audience. Because of this, it might need a little more convincing to get the viewer interested. With the right targeting, messaging, and visual cues, this will reach the audience that’s already interested in this type of product.

It’s the one-two punch: Throw in a clear and catchy headline to catch your viewer’s attention. Then, immediately highlight the benefits that resonate with your target audience.

What’s a great way to amplify the effect of this design practice? Include User-Generated Content (UGC) and customer testimonials in your emails. Forchics made use of a customer’s video review of one of their products. Both a smartly-designed hero image and a video demo of your product is a highly-effective strategy to capture your target audience.

In the end, both visual media convey customer benefits. They both give specific customers specific information that resonates with them.

 

3. Stay Simple but Impactful

Take the design elements that resonate with your target audience and they’ll adore you for it. In the end, it’s the style that sticks to customers’ minds. This is where your creativity takes the wheel while still staying on the road of your branding standards.

Use the colors and elements that bring out the emotions you want your customers to feel. Connect to your audience and speak to them through your visuals. Overcomplicated designs will only overwhelm and ultimately drive off would-be customers.

Since this is something that’s tailored to your target audience’s aesthetics, they would feel attracted to it. The bold headline delivers a sense of authority from the fully-branded design aesthetic. Branding such as this can legitimize a product, especially when that product relies heavily on trust to make a sale.

 

Bonus Tips for Masterful Marketing Design

  • Draw from your industry and learn which types of creatives are working to convert your audience into followers or customers. Every industry will have an overall unique style in their design used and an even more specific approach to design at a campaign level.
  • Know your audience and what they like, dislike, can relate to, and agree with. If you know your audience, you can do amazing things through design to create a stronger and more devoted customer base.
  • For your highly-engaged audience, simple designs can work for showcasing a product. This is so that your product speaks to your audience rather than the overall design of the image. Since your audience is hot, and they know they need your product, just seeing that product on a simple color background could spark the click.
  • If your audience is only barely engaged, go for the wow factor. A design with more graphic elements to catch their eye and lead them to read a little more information is going to do the trick.

Nowadays, everyone’s always in a hurry to get from A to B. So catching anyone’s attention in the smallest possible time is quite a challenge for the modern eCommerce marketer. This is especially true in social media, where netizens just scroll through their newsfeed with a swipe of a finger.

The solution? Design something eye-catching and interesting enough that those people will have to stop or even scroll back just to get a better look. That is what it means to have an effective marketing design.

It’s important to first think about the purpose of the design and what you want to get out of it. Then make sure you’re incorporating the assets or content. This helps in reinforcing your objective so your designs resonate with your viewers.

Sharing designs with no rhyme, reason, or clear thoughts can prove disastrous for any brand. Worse, doing so can have a completely opposite outcome from what you were aiming for.

 

Smart and Creative Design has No Limit

Looking for more smart and effective marketing designs? Look no further than No Limit Creatives (NLC). They’re a flat-rate, on-demand, unlimited design service specializing in graphic and video design. NLC creates thousands of creative assets each month (like the samples above!). All tailored to marketing agencies, eCommerce stores, and more.

They cover Digital Marketing creatives for Facebook and Instagram. Video Ads and Packaging Designs are also within their specialty. NLC provides a full-service graphic and video design solution at an affordable rate with unreal results.

In our service, every design has a particular objective, to inform, to sell, to create a following and so much more. We take that responsibility seriously and consider results over style each time we work on a design. Sometimes the most beautifully designed creatives could perform poorly. But the most beautifully executed design will push results for our clients.

Jeff Minnichbach, Owner & Founder of No Limit Creatives

 

Interested in how you can merge smart marketing design with effective email strategies for maximum ROI generation? Check out our Online Retailer’s Blueprint to Succeed with eCommerce Email Marketing. It’s a whitepaper chock full of our client successes and their case studies. Take an inside look into the Chronos process as to how we helped clients go from zero to 6 figures, and more! The best part is that it’s completely free for you to download right now!

Is your email marketing generating 30% of your store’s overall revenue? If not, then you’re missing out on a LOT of revenue. Email marketing can help you claim all that money left on the table, helping you get the maximum profits you should be getting per email. Just schedule a free strategy meeting with our email experts and see how you can start scaling your business and growing your tribe with emails alone.