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7 Hidden Ways to Use Retention Email Marketing to Reduce Your Churn Rate

It’s not enough to know that retention email marketing can reduce your churn rate. It’s important to know how to implement it correctly so that you get the results you want. Here are 7 examples of how to use retention emails to reduce the churn rate of your eCommerce store:   1. Maximize the use

The Answer to Reducing Your Churn Rate

As an eCommerce business, you probably already know how important customer relationships are. What you might not know is that just a 5% increase in retention could increase your profits by as much as 95%.  Here’s something else you need to understand—email marketing is a great tool to strengthen your customer relationships. In fact, 49%

How to Use Your Holiday Promotional Emails to Level Up Your Brand

There’s a reason why business owners look forward to the holidays—it’s the season of shopping! That means more sales and more revenue. So it’s only normal to go all out on your holiday promotional emails. Plus, you can seize this opportunity to connect with your customers on a deeper level and level up your brand’s

Fireproof Your Marketing Strategy with Design and Content

One of the reasons why design and content isn't prioritized in the email marketing strategy for eCommerce brands is because they tend to focus their efforts on making those sales numbers. In the rush of things, the thoughtful process of designing or planning content imperative to their eCommerce marketing emails are placed on the back-burner.

If your brand is your passion, use Email Marketing to tell your story.

There are too many eCommerce businesses that send use marketing emails to send their promotions and special offers. Email marketing is of course, an eCommerce marketing strategy that is simple yet effective. However, even with the most eye-catching pictures of their best-looking apparel, irresistible offers and catchy designs of their emails — what most their

ultimate guide to email design
The Ultimate Guide to eCommerce Email Design

The humble email has come a long way from its most basic purpose as just a means of communication. Even today, it still serves that purpose with best email design practices and flying colors—literally. What does this mean? Well, email has become more than just electronic mail. Ever since marketers started using emails for marketing,

How to Increase Conversion Rate Through Design
How to Increase Conversion Rate Through Design

Now, looks may not be everything. But when it comes to email marketing, design plays a big role in conversion. While your marketing emails may have all the optimized content they need and are aimed at their respective target segments, there’s one more thing you need to think about before sending them— (more…)

How To Growth Hack Your Email List
How To Growth Hack Your Email List

Email marketing can be extremely lucrative if you invest in growth hacking your email list. According to DMA’s research, in 2017 the average return for each £1 spent on email marketing was £32.28. And that is the average which means that if you know what you are doing you can get an even higher return

A pair of glasses rest on a laptop keyboard, the laptop itself is on a desk. A clock and a cup of coffee in the background
Best Copywriting Examples in Email Marketing

Now, as powerful as email marketing is as a marketing tool, we cannot ignore the fact that its success doesn’t come solely from the products or the special deals your eCommerce brand offers to your customers. Copywriting also plays a big part. Here’s a scenario— You’re walking through a department store looking for a new

Two adult hands rest on an open laptop, with an e-mail inbox on screen, Image is in a school setting.
How To Increase Your Conversion Rate By Pruning Your Email List

Everyone wants to have a massive email list.And there’s no doubt that being able to say that you have over 100,000 subscribers gives you extra credibility.However, the reality is that the number of subscribers is a vanity metric - quality is much more important than quantity.Sure, your aim should be to build an email list

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