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How We Grew TexTale’s Retention Revenue by 3x

Discover how TexTale tripled its retention revenue with a strategic lifecycle marketing overhaul. See how optimized email flows, SMS campaigns, and segmentation strategies boosted engagement, open rates, and conversions—driving owned revenue from 9% to 30%.

30% of store revenue from email and SMS, Aug 2023 to Jul 2024 (from 9% the year before)

34% Q4 revenue up to

0.108% email conversion rate, Aug 2023 to Jul 2024 (from 0.063% the year before)