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The 6 Telltale Email Marketing Benchmarks for eCommerce Businesses in 2020

With so many competitors in the eCommerce industry all investing in email marketing, how can you measure your success? It’s normal to look into what other brands are doing and how their strategies are measuring up. And it’s already the second quarter of 2020. It would be helpful for eCommerce brands to see where they […]

Email Marketing: The Present and the Near-Future

It’s 2020 and email marketing remains a vital revenue channel for businesses all over the world. Before the rise of paid ads, it’s one of the earliest digital marketing channels. Despite this. email marketing still holds the fort as one of the most popular and effective tools. But here’s the truth—technology is evolving faster every […]

Timing is Everything! The Best Email Send-Times to Up Your Conversion Rates

So you’ve nailed the copy and design of your eCommerce marketing emails. Yet somehow they aren’t seeing as many opens as you had hoped for. What’s missing? Subject lines. content relevance, and urgency are some that can affect your open rates. But the one factor that has a major impact on your open rates is […]