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Our 2020 forecast for Strategies and Trends for the eCommerce Industry.

February 4th, Kuala Lumpur, Malaysia: What’s a great way to kick of 2020! Our CEO, Josh Chin flew in as a speaker to share some golden nuggets of what our eCommerce strategies for the year would be. This was during an event we hosted at our amazing KL headquarters. 

Coming in hot from a major event like the Blue Ribbon Mastermind in Miami, this was sure to be good.

Deliver a Personalized Ecommerce Experience with SMS and Email Integration

One topic that caused a buzz of questions during the Q&A session was the touchpoint of integrating SMS and Email marketing into any eCommerce business’ marketing strategy. A seamless email and SMS marketing strategy is definitely a trend to watch out for in the coming year.

Both marketing channels give eCommerce businesses an opportunity to be flexible with unparalleled personalization. Email and SMS complement each other to weave a customer journey that aims not only to delight customers but to drive conversions. It’s the perfect eCommerce trend for businesses who want to ignite their sales.

Without further ado, here is a rundown of the 5 email marketing strategies and trends that are set to be big this year!

  1. Owned Marketing
  2. Email Marketing automation
  3. Personalization
  4. The rise of mobile commerce
  5. User-generated content

An Encouraging Response for a First Event

Registrants braved the traffic and even the Coronavirus outbreak that has put all major cities around the world on red alert.

Safe to say, the event started and ended right on schedule. One feedback that we received? Our event was too short.

Attendees were catered to with delicious food after the presentation for a fun mingling session. The socializing lasted longer than Josh’s talk— a pretty good sign that we covered some epic conversation starters.

Judging by the success of this one, our special projects arm will be busy bringing you more events to come. Stay tuned! It’s set to be an exciting year with more organized events marked in our calendars.

Want to know more about the trends we’ve covered during the event, schedule a free strategy call with us.

One trend we didn’t cover in our forecast though? The Coronavirus outbreak’s ripple effect on eCommerce and drop shippers alike. But we’ve got you covered. Read about it in our latest article.

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