As 2019 draws to a close, it’s time to evaluate how your email marketing strategies have fared so far. Did they exceed your expectations? Or do you think you could have done something more? With less than a couple of months left, you have one last chance to boost your revenue for this year. Thankfully, the tail-end of each year is laden with eCommerce holidays, so you can make the most of your email marketing for the holidays.
Here’s why Q4 (October to December) is such a big deal for eCommerce stores: there are ten days to take advantage of. For example, there were already five major eCommerce events that have come and gone:
Hopefully, you’ve made the most out of those holidays. But in case you are still in the running towards beating your previous records, there are five more dates that you can redirect your email marketing for the holidays.
In 2018, eCommerce sites were able to generate a whopping $125 billion during the holiday season. In fact, the five days of Black Friday up to Cyber Monday (BFCM) saw $24.2 billion total online holiday spending.
So why don’t you cut yourself a generous piece of that pie? Start integrating this proven 6-step email marketing sequence into your holiday marketing plans. Those results could be yours.
Couple these six steps with proper segmentation and best sending practices, and you’ve got yourself some newsworthy numbers. We helped one of our clients put these into place and in turn, their email revenue increased by 350%.
This email sequence is composed of 6 steps of 6 emails that will help you secure your spot in your customers’ inboxes, minds, and hearts during the holiday season.
Build your momentum by using hype-builders. You can do this by creating opt-ins like holiday-themed pop-ups for example. This is for those who want to receive updates on upcoming BFCM discounts, Christmas sales, and other events. Why is this effective? It will help with customer segmentation and it will also increase your open rates since these are your customers who voluntarily signed up to receive updates.
Create flows specifically for them and set these up way before the holidays. Continue hyping, so when the events happen, you’ve got them hooked already.
Who’s in and who’s out? It’s up to you to set the standards of what you would classify as a VIP. Usually, some stores would base this on those who recently purchased, or those who have high overall spending.
Use the days leading up to the holidays to build your VIP List too. You can do this by offering incentives. Entice them to be VIPs so they will get bigger discounts and exclusive sales!
Give your VIPs the treat they deserve! There are two things to remember here. First, roll out your invitations to your VIP list even before you send out announcements to the rest of your list. Next, set up an early launch exclusive for VIPs. You can angle it like ‘Finish Your Christmas Shopping Before Everybody Else!”
This is what you’ve been gearing up for all along! Consolidate the best of the best results of your AB Campaigns the past year and start doing more of them. You can also set up separate promos for your best sellers or for each category. Be creative while taking into account the results of your AB tests. One thing you have to remember—do NOT do any more AB Tests during this season. Reap the benefits of your past AB tests!
Did you know that 63% of customers are more likely to buy from a site if it has a lot of reviews and product ratings? Plus, customers tend to read an average of ten online reviews first before feeling secure enough to trust the store.
Sending social proof is a step you should never skip. Your email marketing for the holidays should include those reviews, stories, or even a refresher of your brand story. Use these to remind your customers that the sales period is ending. Basically, entice them, even more, to buy NOW.
Check out some of these examples:
Other social reminders you can send are customer testimonials, customer or usage numbers, awards, recognitions, product reviews, and press mentions if any.
Go out with virtual fireworks. On the last day of your sale, emphasize that it’s ending in a few hours. Play on urgency and timing, and how your customers should not wait any longer. Use your graphics and your content to make this message come across.
There you have it—six steps and six emails to maximize your holiday sales! Plan it out and implement with the best email marketing practices to get a holiday revenue you’ll never forget.
Here’s a bonus tip: hold a bounce-back sale! Why? People love second chances. Get more sales by giving your customers one last chance to buy from you? You can do this a day after your closing campaigns. Customers will love it, so it’s a win-win situation.
Use this proven email sequence and watch the numbers go up on your open rates, click-throughs, and revenue. If you need help wrapping your brain around this strategy, let us know by booking a strategy call with us.