David Morneau is the Managing Partner and Co-founder at inBeat Agency. inBeat is an SaaS platform that enables brands to find quality influencers in seconds, and inBeat Agency specializes in helping brands drive sales, create content, and build awareness through micro-influencers on TikTok, Instagram, and YouTube.
Here’s a glimpse of what you’ll learn:
- [1:43] David Morneau shares his story about getting into the agency world and why he’s focused on selling micro-influencer marketing
- [3:43] The first steps to micro-influencer marketing
- [5:36] How brands are using micro-influencers to create content for media buying
- [7:49] What’s the value of user-generated content for ads, and how much should you spend on it?
- [12:03] How to use micro-influencers to drive the growth of followers
- [14:47] The cheat code of influencers driving sales
- [17:33] Tracking influencer marketing sales conversions
- [18:54] Maintaining relationships
- [21:00] The A-Z of working with inBeat Agency for influencer marketing
- [23:49] Brands doing influencer marketing correctly
- [28:33] David’s advice to direct-to-consumer brands to scale using influencer marketing
- [32:45] The community building angle
In this episode…
The one question on the minds of many direct-to-consumer brand owners is how do I grow my revenue from one seven figures level to the next? There are many different ways, but one of the fastest that comes with the potential of building an army of loyal customers is micro-influencer marketing.
Through micro-influencer marketing, you get incredible creative content creation, follower growth, and sales. Unfortunately, managing micro-influencer marketing can cause a migraine if you don’t have the tools and people to do it profitably. How do you decide which influencer to work with, maximize the content they create, negotiate rates, and drive sales?
On this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Managing Partner and Co-founder at inBeat Agency, David Morneau. They discuss the first steps to influencer marketing, using micro-influencers to create great content, increase follower growth, and drive sales. Add to that the best way to manage influencer relationships, David’s advice, and much more. You don’t want to miss out!
Resources Mentioned in this episode
- Joshua Chin on LinkedIn
- Chronos Agency
- inBeat Agency
- David Morneau on LinkedIn
Sponsor for this episode
This episode is brought to you by Chronos Agency.
If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!
Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.
Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results.
Welcome to the e commerce profits Podcast, where we feature top founders and experts in the e commerce industry and take an in depth look at the struggles and successes in growing e commerce brands profitably.
Joshua Chin 0:21
All right, Josh Chin here. I’m the host of the e commerce profits podcast where we feature top experts founders in the eCommerce industry, we go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency. If you run a direct to consumer ecommerce brand that is ready to scale and to double your customer lifetime value true lifecycle marketing, Kronos is your company. We’ve helped hundreds of brands scale profits with email, SMS, and mobile push marketing, while getting an average of 3500% ROI from our efforts, we’ve worked with brands like Truly Beauty, the Oodi, Dr. Livengood and many more. Now, the next step is to email us at [email protected], or you can go to Chronos.Agency to learn more. Today’s guest is David Morneau, the Managing Partner, Co-founder at inBeat Agency, which specializes in helping brands drive sales, create content, and build awareness through micro influencers on Tick tock, Instagram, and YouTube. David, welcome to the show.
David Morneau 1:29
Thanks, Josh, for having me. It’s a pleasure to be here.
Joshua Chin 1:32
Now let’s dive into it. How do you get started in the agency world and specifically in micro influencers? The micro influencer niche?
David Morneau 1:43
Yeah, that’s a good question. So essentially, we were tuned back five years ago, we were an SEO agency building backlinks doing a lot of outreach on that front client tells us into direct to consumer segment tells us Hey, you know, we’d like to run some influencer outreach, we’d like to get some content from these micro influencers. Is that something you could help with? Turns out, we start doing the outreach, we start, you know, getting influencers on boarded, we realize, Oh, crap, there’s a service here that we can build. And that’s where we took it off. We built a software, which, you know, helps us discover influencers and we built our service arm through through the years and here we are now today, selling influencer marketing, more specifically micro influencer marketing to hundreds of you know, brands across the board. So yeah, that’s the story.
Joshua Chin 2:30
It’s incredible. Tell me a little bit more of a micro influencers versus just influencers, plainly why micro influencers, specifically?
David Morneau 2:40
A couple of reasons. There’s the sales cycles are usually much shorter in the sense that, you know, they’re they’re not represented by agents, so they can make a decision in a finger snap, it’s extremely easy to manage these relationships, they are cheaper, so you get more content assets or your budget. And they are extremely engaged with their audience if you do the selection, right. So that’s really why we focus on micro influencers. The one of the biggest factors is probably just the price per collaboration is much lower, and it’s much easier to deploy the content. There are some drawbacks, though, you know, they are quite hard to manage in many cases where this is not a full time job they’re doing you know, this is not their business so they can go sue you need to follow up make sure you have the right systems in place but yeah, that’s why we we love micro influencers in
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