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[INFOGRAPHIC] April Fools Campaigns – The Do’s and Don’ts

Infographic April Fool Campaign

April Fools Email Marketing campaigns can be tricky. They have to have just the right balance between being professional and being funny. As with all holidays that eCommerce businesses ride on, there are some guidelines that marketers have to be aware of. These aren’t strict guidelines, but more of unwritten ethics when it comes to […]

How We Solve Podcast: The Ultimate Guide to Acquiring and Managing a Remote Team

Joshua Chin—CEO and Co-Founder of Chronos Agency—was interviewed on the How We Solve podcast where eCommerce entrepreneurs share their experiences in the world of digital marketing. In this episode, the topic revolved around the misunderstood simplicity of remote team management and how beneficial it is when done right. Here, Josh shared his experience in bringing […]

Email Marketing: The Present and the Near-Future

It’s 2020 and email marketing remains a vital revenue channel for businesses all over the world. Before the rise of paid ads, it’s one of the earliest digital marketing channels. Despite this. email marketing still holds the fort as one of the most popular and effective tools. But here’s the truth—technology is evolving faster every […]

Timing is Everything! The Best Email Send-Times to Up Your Conversion Rates

So you’ve nailed the copy and design of your eCommerce marketing emails. Yet somehow they aren’t seeing as many opens as you had hoped for. What’s missing? Subject lines. content relevance, and urgency are some that can affect your open rates. But the one factor that has a major impact on your open rates is […]

Score on Valentine’s Day with this Gentleman’s Email Strategy Guide

Can you feel the love in the air? That’s right, cause Valentine’s Day (or Single Awareness Day for others) is right around the corner! While it’s the time for couples to bond and singles to date, this is also a great opportunity for eCommerce marketers to help these lovebirds set the mood. How? By slashing […]