With the ever-changing algorithms plaguing social media this year, email newsletters will regain the spotlight in 2020. Amidst the clamor of aesthetic graphics, viral memes, 2-minute videos, and witty quips, email is still the one marketing tool that remains effective regardless of the seasonal trends. It isn’t just about any old generic email newsletter, email
As 2019 draws to a close, it’s time to evaluate how your email marketing strategies have fared so far. Did they exceed your expectations? Or do you think you could have done something more? With less than a couple of months left, you have one last chance to boost your revenue for this year. Thankfully,
As an eCommerce business, you probably already know how important customer relationships are. What you might not know is that just a 5% increase in retention could increase your profits by as much as 95%. Here’s something else you need to understand—email marketing is a great tool to strengthen your customer relationships. In fact, 49%
One of the reasons why design and content isn't prioritized in the email marketing strategy for eCommerce brands is because they tend to focus their efforts on making those sales numbers. In the rush of things, the thoughtful process of designing or planning content imperative to their eCommerce marketing emails are placed on the back-burner.
The humble email has come a long way from its most basic purpose as just a means of communication. Even today, it still serves that purpose with best email design practices and flying colors—literally. What does this mean? Well, email has become more than just electronic mail. Ever since marketers started using emails for marketing,
By now, you must have heard a lot about eCommerce email marketing campaigns, but what exactly are they? And are they worth the time and resources? Are they really going to benefit your eCommerce business or is it just another gimmick? (more…)
It’s that time of the year again! Expect the unexpected. Get ready to shake your heads in disbelief. It’s April Fools Day, so let the pranks begin! April Fools Day is a global holiday looked forward to by a lot of people. Why not? It’s fun, it’s exciting, and you know you’re always in for