How 8–9 Figure DTC Brands Are Preparing for Black Friday 2025
TL;DR Built from 500+ DTC brands and $1.07B in generated revenue VIP presale: Open Oct 24–31 to top 10–20% (LTV); 48–72h window. Bundles > blanket %: Launch 2–3 bundles with 15–25% effective savings; keep margin ≥55%. Deliverability triage: Spam <0.01%, unsub <0.3%, bounce <1%; warm cold segments. 4-wave cadence: Announce (Nov 18–20) → Early Access […]
Everything You Need to Know for Big BFCM Success [2022 Edition]
Here’s how your eCommerce store can take advantage of the biggest sale of the year for huge brand and customer base growth. This is everything you need to know for a successful BFCM season.
Prepare for BFCM 2021 by Analyzing Your Performance During Black Friday Cyber Monday 2020
Besides being one of the biggest sales of the year, Black Friday Cyber Monday (BFCM) is where all of the marketing strategies you’ve been tinkering with get put to the test. Yes, all of those campaigns, flows, and frameworks will culminate in one big sale that allows you to end the year with big numbers. […]
3 Creative Ways to Leverage SMS Marketing for Your BFCM Game Plan
SMS marketing has its reach and engagement advantages. However, when you try putting yourself in your customers’ shoes, you can only imagine how overwhelming it can get when your inbox fills up with a bunch of promotional messages from all the brands you’ve opted into. At some point, you’re going to feel like opting out […]
BFCM 2020: The Results Are In—Chronos Agency Sets New Records
Black Friday and Cyber Monday are the biggest eCommerce events that businesses look forward to every year. At Chronos Agency, we entered the battlefield geared up with our best email marketing practices—and we came out alive and on top with spectacular BFCM 2020 results. Despite the COVID-19 pandemic that shook the world, this year’s BFCM […]
Crush BFCM 2020 with These 7 Holiday Marketing Campaign Ideas
Q4 is finally here! BFCM is knocking on our doors, and online consumers will be flooding in at biblical proportions! With this year’s BFCM projected to be the biggest one yet, you can’t afford to lag behind the competition. To help you get your bearings straight and take the lead, here are some holiday marketing […]
Chronos Agency Webinar: Create EPIC Holiday Strategies that Convert
Chronos Agency’s first-ever webinar hosted by its very own co-founder and CEO—Joshua Chin. The holiday season is a big opportunity to maximize sales. SINGAPORE (November 5, 2019)—Batten down the hatches! It’s time to prepare for the upcoming holiday sales madness with some much-needed eCommerce email marketing holiday strategies! Are you ready for the upcoming big […]
How Your Holiday Email Marketing Strategies Can Build Your Brand’s Presence
Most eCommerce stores think of the holiday season as a big opportunity to make quick sales and some serious revenue. While this is true, here’s another reason to get excited for the holidays. It’s also a great chance to build your brand presence and deepen relationships with your existing customer base. That being said, it’s […]
Incredibly Strategic eCommerce Email Marketing Campaigns to stand out on Black Friday and Cyber Monday
Black Friday and Cyber Monday used to be ruled by retail stores. People showed up as early as 7 AM to line up and secure great deals. But ever since the digital transformation, something has changed. Black Friday foot traffic to retail stores dropped by 9% in 2018 alone. eCommerce is most definitely picking up […]