Why Email Marketing Is Still YOUR Best Bet For Serious ROI
Have you ever heard of the ‘bitcoin death counter‘? It’s an ‘obituary’ filled with the number of times experts have called for its death (415 times now), only for it to rebound, like an nuclear resistant cockroach. It’s wild, but email marketing has faced a similar fate, but for even longer. Since its inception in […]
State of Retention & Lifecycle Marketing
It’s been a tough year. With rising CPMs/CPCs/CPAs (& shrinking margins), macro headwinds (& consumers tightening their purse strings), as well as 101 new shiny objects (like TikTok Shop), we’re seeing less YoY growth for brands. The game has changed – from relentless pursuit of top line margin, to more careful, methodical preservation of bottom line, with […]
What Is Lifecycle Marketing?
We’ve all heard of the term ‘lifecycle marketing’ – but what does it really mean? Well, lifecycle marketing refers to a strategy where brands guide potential prospects/customers from their first/nth interaction, to purchase/repurchase and beyond. This means tailoring messages for different points of the journey to ensure we’re speaking to the exact pain points of the […]
How Economic Pressures are Shaping eCommerce Businesses’ Choices in Marketing Partners
So, here’s the deal: When the economy gets a little shaky, or when you’re trying to watch every penny, what do you do when it comes to expanding your team and getting support for your eCommerce business?
The Ultimate Guide to eCommerce Email Marketing
As a profit driver, emails have the power to generate 30% of your DTC store’s overall revenue. Check out our ultimate guide to making sure your email marketing strategies yield great results!
Top 2023 eCommerce Holidays for Big Profits + FREE CALENDAR DOWNLOAD
We’ve put together a handy-dandy eCommerce marketing calendar to help you forecast all the sale dates you’ll need to watch out for! It’s chock-full of major and minor holidays, perfect for your eCommerce brand!
How to Create an A/B Testing Strategy for Your Email Marketing that Converts
A/B testing is the key to creating a sustainable and competitive advantage in a digital space. Learn how you can execute a solid strategy that is effective and reliable.
How to Boost Your Sales During Amazon Prime Day Season without Being on Amazon
Learn how to attract and convert primed shoppers by taking advantage of the Amazon Prime Day hype with email and SMS marketing.
Everything You Need to Know for Big BFCM Success [2022 Edition]
Here’s how your eCommerce store can take advantage of the biggest sale of the year for huge brand and customer base growth. This is everything you need to know for a successful BFCM season.
5 Strategies to Fix Your Email Deliverability
When was the last time you checked your email inbox?
The speed of innovation and the number of resources available to marketers are incredible. But one marketing channel continues to perform better than the others: email.
