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10 SMS Marketing Examples That Are Simple Yet Effective

SMS marketing is the master of customer reach power. It boasts immediate customer response rates and an almost 100% deliverability rate. The best part about SMS marketing is how easy it is to incorporate it into your existing digital marketing frameworks. While great on its own, SMS marketing works seamlessly with other marketing channels—making it […]

How to Future-Proof Your eCommerce Store—Top 3 ECommerce Marketing Strategies

Even 7 to 8-figure eCommerce stores double down on future-proofing their business. In other words, even they’re aware that big brands aren’t exempted from the ever-changing nature of the eCommerce industry.

Here are the important reasons why these big eCommerce brands would invest in future-proofing strategies.

6 Holiday Promotional Email Tips to Boost Your Sales

While it’s important to make sure your emails are optimized to make the most sales over the holidays, don’t forget to add in a healthy level of creativity to really make them stand out from the rest. 

So, here are a couple of tips to level up your holiday promotional emails to get your customers excited and in the buying mood for all the holiday sales.

7 Advantages of Using Eco-friendly Packaging

In light of the rapidly deteriorating plastic pollution in the world today, many eCommerce brands are making the deliberate switch to environmentally friendly packaging. The eco-friendly packaging has proven useful in helping our environment stay clean and healthy.  Due to the numerous benefits it offers, environmental-conscious customers are ensuring that the brands they patronize are […]

6 Best Practices to Improve the Conversion Rates of Your Email Pop-ups

Growing your list with email pop-ups but can’t seem to get the results you want? We know the feeling. Pop-ups can easily interrupt your visitors’ browsing experience if you don’t do them right. It could also stop you from building a strong list. In this article, we’ll show you some of the best pop-up practices […]

7 Ways Your Brand Can Be More Sustainable

Sustainable branding is important. With Millennials and Gen Z entering the workforce (and subsequently, their spending power is increasing), the standard for brands is being raised. With stores going online, today’s shoppers have a lot more options (and a lot more requirements) for the stores they’re going to shop at. With the vast options for […]

How the iOS 15 Update Would Impact Your eCommerce Marketing

Another challenge is looming on the horizon for eCommerce marketers around the interwebs! Apple is planning to release their latest update, the iOS 15. With it will come a handful of features that will shake the very foundations of eCommerce marketing—especially in the email marketing spectrum. What Exactly is the iOS 15 Email Privacy Update? […]

How to Boost Your Ad Conversions and Retention Power with Ad Automation

Traditionally, a successful advertising program takes time to build. However, with ad automation, this doesn’t necessarily have to be the case. Advertising automation can help eCommerce advertisers easily manage ad campaigns that are successful at engaging their audience. This would lead to an increase in your advertising conversions and customer retention—ultimately helping eCommerce businesses scale […]