As an eCommerce business, you probably already know how important customer relationships are. What you might not know is that just a 5% increase in retention could increase your profits by as much as 95%. Here’s something else you need to understand—email marketing is a great tool to strengthen your customer relationships. In fact, 49%
Along with the holiday season comes the excitement of both customers and eCommerce entrepreneurs alike. For while your average customer awaits the special holiday sales, it is you who must come up with the email marketing strategies that make those holiday sales sell! And what better way to maximize your potential holiday sales than by
There’s a reason why business owners look forward to the holidays—it’s the season of shopping! That means more sales and more revenue. So it’s only normal to go all out on your holiday promotional emails. Plus, you can seize this opportunity to connect with your customers on a deeper level and level up your brand’s
Most eCommerce stores think of the holiday season as a big opportunity to make quick sales and some serious revenue. While this is true, here’s another reason to get excited for the holidays. It’s also a great chance to build your brand presence and deepen relationships with your existing customer base. That being said, it’s
The major holiday sale season is upon us. Some retailers think it’s enough to run a few limited time offers with a coupon code. But will that help you win against Amazon or a much bigger and more established brand? No, you have to get a bit more creative than that. But you don’t have
There are too many eCommerce businesses that send use marketing emails to send their promotions and special offers. Email marketing is of course, an eCommerce marketing strategy that is simple yet effective. However, even with the most eye-catching pictures of their best-looking apparel, irresistible offers and catchy designs of their emails — what most their
The humble email has come a long way from its most basic purpose as just a means of communication. Even today, it still serves that purpose with best email design practices and flying colors—literally. What does this mean? Well, email has become more than just electronic mail. Ever since marketers started using emails for marketing,
By now, you must have heard a lot about eCommerce email marketing campaigns, but what exactly are they? And are they worth the time and resources? Are they really going to benefit your eCommerce business or is it just another gimmick? (more…)
Now, looks may not be everything. But when it comes to email marketing, design plays a big role in conversion. While your marketing emails may have all the optimized content they need and are aimed at their respective target segments, there’s one more thing you need to think about before sending them— (more…)
Think of your eCommerce brand and its color scheme or its symbols in your logo. Now, ask a few of your closest friends what comes to mind when they see that color or that symbol. Is it your brand? Is it another brand? Thanks to the digital landscape, we have seen the rise of the
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