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UPDATED: 30 APRIL 2020 Almost every customer, employee, and business owner is staying indoors in light of the COVID-19 pandemic. This makes email marketing an even more practical tool for reaching out to those people now. But are you doing email marketing right, and are you incorporating the best practices into your email marketing
The eCommerce industry is one of the most affected by COVID-19. Yes, there’s an increase in the number of customers moving towards online shopping. But, other factors like logistics and inventory force stores to slow down. So what should you do? You can actually revisit your eCommerce email marketing strategy and turn the situation around.
March 23, 2020—Chronos Agency’s very own Co-Founder and CEO was interviewed on the Smarter Destiny Podcast by Martyn Cook. Josh shared how some businesses would still misunderstand the true purpose of email marketing. Catch more on the evolution of email marketing in the full episode here. Email Marketing Isn’t What Many People Think It
How are your customers doing during the coronavirus pandemic? Are you wishing them well and keeping them updated with your company’s operations through your email marketing? During this time of crisis, the biggest priority businesses should focus on is customer retention. Acquisition strategies don’t tackle customer relationships and low consumer confidence. Email marketing during the
With so many competitors in the eCommerce industry all investing in email marketing, how can you measure your success? It’s normal to look into what other brands are doing and how their strategies are measuring up. And it’s already the second quarter of 2020. It would be helpful for eCommerce brands to see where they
During this time of crisis, some business owners are busy keeping their employees and themselves safe from the pandemic. Notably, by implementing remote work practices for their team. But there's another challenge businesses face. And that is optimizing their current campaigns during this time of crisis. Making sure their eCommerce email campaigns are crisis-sensitive is
It’s time to look over your shoulder and tread lightly around the corner because April Fool’s Day is creeping closer and closer! So before the day comes and gets the better of us, here are the top 5 of the best April Fool's email examples that will serve up some serious inspiration. Simply making an
It’s 2020 and email marketing remains a vital revenue channel for businesses all over the world. Before the rise of paid ads, it's one of the earliest digital marketing channels. Despite this. email marketing still holds the fort as one of the most popular and effective tools. But here’s the truth—technology is evolving faster every
So you’ve nailed the copy and design of your eCommerce marketing emails. Yet somehow they aren’t seeing as many opens as you had hoped for. What’s missing? Subject lines. content relevance, and urgency are some that can affect your open rates. But the one factor that has a major impact on your open rates is
Can you feel the love in the air? That’s right, cause Valentine’s Day (or Single Awareness Day for others) is right around the corner! While it’s the time for couples to bond and singles to date, this is also a great opportunity for eCommerce marketers to help these lovebirds set the mood. How? By slashing
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