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How To Build Your eCommerce Brand Through Email Marketing

Think of your eCommerce brand and its color scheme or its symbols in your logo. Now, ask a few of your closest friends what comes to mind when they see that color or that symbol. Is it your brand? Is it another brand? Thanks to the digital landscape, we have seen the rise of the

How To Growth Hack Your Email List
How To Growth Hack Your Email List

Email marketing can be extremely lucrative if you invest in growth hacking your email list. According to DMA’s research, in 2017 the average return for each £1 spent on email marketing was £32.28. And that is the average which means that if you know what you are doing you can get an even higher return

Three people standing around a computer monitor, as if discussing what they see on the screen.
How To Choose The Right eCommerce Email Marketing Agency For You

Running an eCommerce business can be overwhelming.You need to take care of sourcing the products, marketing them, delivering them to the customers, handling refunds…At some point, it becomes too much for one person and you need to either start building a team or start outsourcing.One of the tasks that you can outsource is email marketing.However,

A woman relaxing and doing some online shopping from home, her credit card to hand.
How Transactional Emails Increase Your eCommerce Sales

Okay, so you got a sale. Now what?It’s tempting to sit back, relax, and pat yourself on the back. But that’s a mistake. You need to focus on ensuring that this transaction is a positive experience for the customer. Otherwise, they will never shop at your online store ever again, and you can’t build a

Two adult hands rest on an open laptop, with an e-mail inbox on screen, Image is in a school setting.
How To Increase Your Conversion Rate By Pruning Your Email List

Everyone wants to have a massive email list.And there’s no doubt that being able to say that you have over 100,000 subscribers gives you extra credibility.However, the reality is that the number of subscribers is a vanity metric - quality is much more important than quantity.Sure, your aim should be to build an email list

How to Maximize Email Marketing for Your Dropshipping Store
How to Maximize Email Marketing for Your Dropshipping Store

As an eCommerce business, the accessibility of the internet is one of your greatest advantages.For you, it allows you to reach out to potential customers from the comfort of your desk.And for your customers, it makes your business just as reachable.But this advantage can also be one of your biggest disadvantages.Your drop shipping business isn’t

Why Email Marketing For eCommerce Is Here To Stay
Why Email Marketing For eCommerce Is Here To Stay

For the longest time, civilization runs on blood, sweat, and tears.Today, it’s safe to say there’s a new ingredient added into the mix. And as familiar as you are with it, it’s still humbling to remember how only recently we realized its importance—information.Since the birth of the internet, information became more accessible to the common

[INFOGRAPHIC] What Is Email Marketing Automation?
[INFOGRAPHIC] What Is Email Marketing Automation?

Managing an eCommerce business is fun and fulfilling. But it can also be challenging at times, especially if you don’t have the right tools. Imagine overseeing everything from product development, to inventory, finances, and operations. Marketing is a whole different story. It involves creativity and lots of engagement with current and existing customers. Basically, it

[INFOGRAPHIC] How You Can Boost Your Email Marketing This 2019
[INFOGRAPHIC] How You Can Boost Your Email Marketing This 2019

Decades have come and gone, but email marketing still remains strong. Learn how you can boost your email marketing strategies this 2019. When someone mentions the 1970s, people think of vinyl records. They think of music from ABBA and bell-bottom jeans. What else? The Beatles broke up. Coco Chanel passed away. Stephen King published his

How To Steal The Spotlight On April Fools With Email Marketing
How To Steal The Spotlight On April Fools With Email Marketing

It’s that time of the year again! Expect the unexpected. Get ready to shake your heads in disbelief. It’s April Fools Day, so let the pranks begin! April Fools Day is a global holiday looked forward to by a lot of people. Why not? It’s fun, it’s exciting, and you know you’re always in for

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