6 Best Practices to Improve the Conversion Rates of Your Email Pop-ups
Growing your list with email pop-ups but can’t seem to get the results you want? We know the feeling. Pop-ups can easily interrupt your visitors’ browsing experience if you don’t do them right. It could also stop you from building a strong list. In this article, we’ll show you some of the best pop-up practices […]
7 Ways Your Brand Can Be More Sustainable
Sustainable branding is important. With Millennials and Gen Z entering the workforce (and subsequently, their spending power is increasing), the standard for brands is being raised. With stores going online, today’s shoppers have a lot more options (and a lot more requirements) for the stores they’re going to shop at. With the vast options for […]
Prepare for BFCM 2021 by Analyzing Your Performance During Black Friday Cyber Monday 2020
Besides being one of the biggest sales of the year, Black Friday Cyber Monday (BFCM) is where all of the marketing strategies you’ve been tinkering with get put to the test. Yes, all of those campaigns, flows, and frameworks will culminate in one big sale that allows you to end the year with big numbers. […]
3 Creative Ways to Leverage SMS Marketing for Your BFCM Game Plan
SMS marketing has its reach and engagement advantages. However, when you try putting yourself in your customers’ shoes, you can only imagine how overwhelming it can get when your inbox fills up with a bunch of promotional messages from all the brands you’ve opted into. At some point, you’re going to feel like opting out […]
5 Winning Messenger Marketing Strategies to Achieve BFCM Success
Messenger Marketing is more than just another push-for-the-sale channel. If you implement the right strategies, it can become one of your brand’s major channels in further building your customer base. This, in turn, sets your online store up for BFCM success. Firstly, why leverage Facebook Messenger as a marketing tool for BFCM? Surely you already […]
5 Explosive Fourth of July Email Marketing Strategies for Your eCommerce Brand
The fourth of July is just around the corner. For Americans, this holiday is always looked forward to—more so this year as COVID-19 vaccines continue to roll out. For eCommerce businesses, the fourth of July usually means a holiday sale or a special promo. People are ready to spend! With a surefire fourth of July […]
6 Ridiculously Simple Email-Based Retention Strategies You Need to Try
Customer retention is one of the easiest ways to boost your profitability. Despite this, many eCommerce stores focus almost exclusively on acquisition. Sure, getting new customers is fun (and necessary), but your current customers are often your greatest asset. The thing is, lots of marketers know they should invest more into their eCommerce retention efforts. […]
How the iOS 15 Update Would Impact Your eCommerce Marketing
Another challenge is looming on the horizon for eCommerce marketers around the interwebs! Apple is planning to release their latest update, the iOS 15. With it will come a handful of features that will shake the very foundations of eCommerce marketing—especially in the email marketing spectrum. What Exactly is the iOS 15 Email Privacy Update? […]
5 Fathers’ Day Email Marketing Must-Have and Revenue-Generating Strategies
In less than a couple of weeks, Fathers’ Day will be here. Aside from being the only day in a year dedicated to celebrating dads, it’s also an opportunity for eCommerce stores to ramp up their revenue. With effective Fathers’ Day email marketing strategies this year, your business will increase sales and strengthen customer relationships […]
How to Boost Your Ad Conversions and Retention Power with Ad Automation
Traditionally, a successful advertising program takes time to build. However, with ad automation, this doesn’t necessarily have to be the case. Advertising automation can help eCommerce advertisers easily manage ad campaigns that are successful at engaging their audience. This would lead to an increase in your advertising conversions and customer retention—ultimately helping eCommerce businesses scale […]
