We’ve Run BFCM Offers for 500+ DTC Brands — Here’s What Works Before and After Black Friday
TL;DR After running Black Friday Cyber Monday (BFCM) offers for more than 500 DTC brands, we’ve seen the same pattern every year: the brands that win start testing before November (September-October instead), and they don’t stop selling after Cyber Monday. This guide breaks down what actually works, based on first-hand data from Chronos clients and […]
The 10 Most Urgent BFCM 2025 Questions 8-9 Figure DTC Founders Are Asking
What founders are asking about BFCM 2025 signals what matters to brands this year and what your competitors are focusing on. In our masterclass, we shared $1.07B+ worth of DTC experience — tackling the survival questions on margins, scaling, offers, and tech. Read on to discover what are the 10 most urgent questions asked, with […]
Steal the BFCM Strategy Used by 8–9 Figure DTC Brands for Black Friday 2025
TL;DR The plays that helped 500+ brands turn BFCM into their most profitable quarter — with real numbers to prove it. While most brands were racing to the bottom with 50% off everything, we’ve seen brands like Olivia Jewelry grew SMS revenue by 10×. Kiyoko Beauty drove 43.31% of store revenue through email alone. Jan […]
Inbox Anxiety: How to Write Emails Customers Want to Open
Inbox anxiety hurts email performance. Learn how to craft welcoming emails that reduce stress, boost engagement, and build long-term customer trust.
Why Email and SMS Marketing Work
Ecommerce businesses can face challenges when trying to effectively reach their target audience. Social media can be unpredictable, while over-reliance on paid ads can dramatically push up customer acquisition costs. Imagine having a direct line to your customers, ensuring your messages are seen and acted upon, all without having to spend significantly more. Email and […]
5 Compelling Reasons to Embrace Lifecycle Marketing for Your Ecommerce Business
For many ecommerce brands, paid media has long been the go-to strategy for boosting traffic and sales. However, as customer behaviors evolve, more ecommerce store owners are embracing a sustainable marketing approach. Enter lifecycle marketing. Lifecycle marketing is a data-driven strategy that guides customers through various stages of their buying journey, offering tailored messages and […]
Gmail & Yahoo Email Sender Requirements for 2024
Gmail & Yahoo will roll out email sender requirements that ensure recipients get email sent by authentic people and businesses. Check our guide to ensure you’re in the clear!
Top 5 Email Subject Line Best Practices +FREE DOWNLOAD
Are your email subject lines generating the open rates you need? Your subject lines should have these five qualities to capture and convert your recipients! What gets people to open your emails? Is it your hard-to-resist offer? Your amazing products, perhaps? How about we take a step back—what’s the first thing your target recipients […]
How Pop-ups Annoy Your Customers – And 5 Ways To Fix Them
Is your eCommerce store’s website seeing a high flow of online traffic…but your conversion rates are still low? Seeing people visit your website is one thing, but if they aren’t converting into anything beyond being visitors, then that’s a bunch of lost conversion opportunities for your store. You might need to fix your pop-ups. You’ve […]
8 Best Practices for Killer Email Newsletters in 2023
UPDATED, 20 FEB 2023—With ad spend on the rise this 2023, the top priority objective in the eCommerce space is to accomplish more with less. In other words, make more money with less expenses. No matter how expensive digital marketing gets, email marketing will always have your back. It boasts generously high ROI for little […]