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Gmail & Yahoo Email Sender Requirements for 2024

Gmail & Yahoo Sender Requirements: All You Need to Know

In February, both Gmail and Yahoo! Mail are rolling out new updates and guidelines for email deliverability. So in our neck of the woods, there are buzzwords like SPF, DKIM, and DMARC being thrown around. While we’ve known about them for a while, we understand that some businesses might not be aware of how they work–or how email authentication works in general.

We’ll cover what email authentication is, what the email sender requirements are, and a bit more in this article.

What is Email Authentication?

Email authentication, at its most basic, is like putting a sophisticated and hard-to-open wax stamp on your messages to your customers and other stakeholders. This security measure ensures that your email has not been tampered with during transit.

When sending an email, providers like Gmail/Yahoo must verify the email sender’s identity.

This protects both your brand and your customers from malicious actors – scammers or phishers who email pretending to be you to extort people for money/info.

If you’re on Klaviyo’s Shared Sending Domain, SPF/DKIM are things you don’t have to care about, because Klaviyo has already sorted it for you.

However, outside of the platform, you see something like this:

gmail yahoo email sender requirements

And, with the changes rolling out 1 Feb, this has become our top priority for our clients – getting them on a dedicated sending domain (check out Klaviyo’s comprehensive guide here).

Common Authentication Standards

There are three common standards that are integral to email security: SPF, DKIM, and DMARC. These form a tight framework that strengthens communication for businesses big and small.

1) Sender Policy Framework – SPF

The Sender Policy Framework, or SPF, is a security measure that prevents email spoofing, a known scamming practice. When someone receives an email, Gmail or Yahoo! Mail servers check through and verify the sender. 

Below are some major highlights for SPF:

  • Designed to detect forged sender addresses during the delivery of the email.
  • Helps the receiving mail server verify that emails coming from a specific domain were sent through an IP Address authorized by the domain’s administrators.
  • If the email has been sent through an IP address not allowed by SPF, then the email can be rejected or redirected away from the primary inbox
  • Without this, people can easily impersonate your brand via email.

2) DomainKeys Identified Mail – DKIM

DKIM is another email authentication method that ensures emails are not tampered with after being sent. Basically, the sender will have a digital signature with a private key while the recipient’s server will verify this through a public key published in the sender’s DNS records. This minimizes the risk of phishing and improves the trust between sender and recipient. 

Here are three more things you should know about DKIM:

  • A digital signature is added to the header of your email to further verify the identity of the sender.
  • Email servers will verify that the DKIM signature header matches your domain name.
  • Unlike SPF, DKIM signature headers will stay with your email even when forwarded.

3) Domain-based Message Authentication, Reporting, and Conformance – DMARC

Finally, the third standard is DMARC, which helps senders make sure that their emails are genuine and trustworthy. This authentication protocol sports features like insights and reporting on authentication failures and suspicious activities. 

  • A protocol that uses both SPF and DKIM to determine the authenticity of the email.
  • Gives domain owners the ability to protect their domain from unauthorized use.
  • Gives instructions to email servers on how to receive the email.
  • Protects your brand from spoofing and limits your brand’s and recipients’ exposure to potentially fraudulent and harmful messages.

Check if your DMARC is set up correctly here.

SPF, DKIM, and DMARC are all designed to improve security for email communication, mitigate phishing attacks and spam threats, and protect your business’ reputation. 

Not sure where to start? Be sure to check your deliverability using our downloadable checklist!

Download the checklist

 

I’ve Setup All 3, Now What? (BIMI)

There are a few more things to do before your email deliverability trail is safe and secure. Those last steps are part of BIMI.

BIMI stands for brand indicators for message identification. It uses your DNS settings to authenticate your visual brand identity in emails you send, thus leading to:

  • Increased brand recognition
  • Legitimizing your business
  • Boosting deliverability

Follow these steps to get the most out of BIMI:

1) After confirming you have SPF, DKIM, and DMARC set up, ensure that your DMARC policy is set to p=quarantine OR p=reject

2) Prepare your logo image, ensuring it meets BIMI’s logo criteria:

  • In SVG format
  • Image is square, with a centered logo and no additional text
  • Stored using HTTPS
  • No larger than 32kb
  • Trademark your logo and obtain a Verified Mark Certificate

And you’re all set for that sweet, sweet deliverability.

Chronos Agency will Hold the Digital Fort for You

Emails are definitely getting more secure. But it can be a little confusing to work on Gmail and Yahoo sender requirements, especially when you’re trying to work on your business! To give you some peace of mind, Chronos Agency will see to it that your outgoing messages meet the standards for any and all email providers. Contact us if you need further assistance with your email deliverability.

Frequently Asked Questions

What are the new policies for Gmail and Yahoo?

Both Gmail and Yahoo Mail are rolling out new email sender requirements in February. This aims to protect users from more advanced phishing attacks and email scams. Business owners must authenticate their emails using SPF, DKIM, and DMARC.

What are the new sending requirements for Gmail?

According to Google, Gmail will “require senders who send 5,000 or more messages a day to… authenticate outgoing email, avoid sending unwanted or unsolicited email, and make it easy for recipients to unsubscribe.” 

It simply means that Gmail is making sure that your messages are secure and that users of the mail service have an overall great experience. For this to happen, senders need to use authentication standards to verify the legitimacy of their emails.

What are the new email authentication requirements for Google and Yahoo?

Google and Yahoo have introduced email sender requirements for bulk senders – businesses that send 5000 or more emails per day. These requirements include:

  1. Implementing authentication protocols such as SPF, DKIM, and DMARC
  2. Enabling easy unsubscribing processes
  3. Focusing on message relevance

The goal is to reduce spam and email fraud and provide a better experience for email users across the board. Additionally, the spam rate should be below 0.1% and not exceed 0.3%.

What is the meaning of DMARC?

DMARC stands for Domain-based Message Authentication, Reporting, and Conformance. Fundamentally speaking, this protocol identifies authentic email senders – legitimate businesses like you!

How can I comply with the new Gmail and Yahoo requirements?

Download our deliverability checklist now:

Download the checklist

Top 5 Email Subject Line Best Practices +FREE DOWNLOAD

Are your email subject lines generating the open rates you need? Your subject lines should have these five qualities to capture and convert your recipients!

What gets people to open your emails? Is it your hard-to-resist offer? Your amazing products, perhaps? How about we take a step back—what’s the first thing your target recipients see in their inboxes? When you frame it that way, it’s undoubtedly your subject lines.

Subject lines are what will make or break your email’s chances of getting opened. They act as your storefront within your recipient’s inbox—the attention grabber for your email.

If it sounds shady, too unfamiliar, SPAMMY, and just downright irrelevant—then your email is taking a one-way trip to the Spam Folder.

Subject lines can affect a number of your metrics, namely your open rates and your click-through rates.

So, what do winning subject lines look like? What’s the strategic process behind them? We’ve compiled the top five subject lines we observed worked for our client brands to answer just that!

80% email open rates? How?

The secret's out: we've complied the tried-and-tested best subject lines from real campaigns of 7-to-8 figure eCom stores!

1. Are Your Subject Lines Highly Personalized?

Let your recipients know what the email is, who’s it for, and who’s it from. Here’s one of our winning examples from one of our beauty brand clients:

“[Order Confirmation] {first name}, welcome to the (company name) fam!”

Open rate: 88.74%

Recipients immediately see all the necessary information they need to know that tells them that email is directly relevant to them. 

In other words, if you know that your customers are expecting a specific email from you, be sure to include that info in your subject lines.

The subject line above came from an email that’s sent after customers made a purchase and registered their emails to a store’s website.

2. Do Your Subject Lines Get Straight to the Point?

Conciseness is key when writing winning subject lines. In fact, keeping your subject lines under 50 characters can boost your open rates by 12%.

Focus on the most important information your customers need to know. For this subject line, update your customers on their order:

“We’re packing your order!”

Open rate: 80.43%

Simple and straight to the point. It already tells your customer that the email should contain details on their order.

Long and ‘fluffy’ subject lines could come off as spammy to your customers, so just focus on short and concise subject lines.

3. Do You Inject Some Fun and Creativity into Your Subject Lines?

Creativity is what will help your emails stand out from a crowded inbox. Here’s one of the fun subject lines from pet bed brand Pupnaps used for their Welcome Email:

“A warm tail-wagging welcome, {{first_name|default:’mate’ }}!”

Open rate: 84.42%

While you ARE a business, don’t forget to add a much-needed human touch to your customer engagement. Helping put a smile on your customers’ faces might just be enough to help seal the deal.

4. Do They Highlight Any Benefits or Incentives?

Your customers will always internally ask themselves this question: What’s in it for them when opening your emails?

One way to help answer that question is by mentioning rewards, benefits, or incentives in your subject line. Here’s one subject line from device charger accessories brand ChargeASAP:

“Surprise! We just supercharged your discount!”

Open rate: 68.86%

Specifically, this was from an email that followed up an earlier discount offer. Customers love being rewarded for doing stuff, so highlight that reward to get them clicking!

5. Are You Reminding Your Customers of Something Important?

Finally, you can use your subject lines as a convenient and thoughtful reminder for your customers. Here’s one from jewelry and accessories brand Modus:

“Hey {{ first_name|default:‘there’ }}, still want this item?”

Open rate: 59.62%

As you’ve probably guessed, this kind of subject line works best for cart recovery emails. Other reminders could cover nearly expired discount codes or sales nearing their end.

This shows your customers you’re thinking of them, helping them feel valued by your brand.

Are there more high-performing subject lines I can have a look at?

These best practices only cover the tip of the iceberg. We’ve collected tons of winning subject lines from our services to our clients—all available for your personal research!

Inside you’ll find:

  • The best-performing email subject lines we’ve observed used by our clients
  • Email subject line performance stats
  • Actual open rates for every email (so you can see the results!)

80% email open rates? How?

The secret's out: we've complied the tried-and-tested best subject lines from real campaigns of 7-to-8 figure eCom stores!

How Pop-ups Annoy Your Customers – And 5 Ways To Fix Them

Is your eCommerce store’s website seeing a high flow of online traffic…but your conversion rates are still low? Seeing people visit your website is one thing, but if they aren’t converting into anything beyond being visitors, then that’s a bunch of lost conversion opportunities for your store. You might need to fix your pop-ups. 

You’ve got pop-ups, you say? Then tell us…what’s the first thing YOU would do when you visit a website and see a pop-up appear? Don’t lie—you zero in on its ‘x’ button and close it faster than you can blink.

That’s the thing, how do you know your leads aren’t doing the same thing with your pop-ups? It’s time to dive into what you can do to fix that.

Retail strategist Salena Knight aired a podcast episode on her “Bringing Business to Retail” series tackling how pop-ups can make or break your conversions.

Lifecycle marketing engineer Joshua Chin (CEO & Co-founder of lifecycle marketing agency Chronos Agency) was a guest in this episode. He shared his insights on the website pop-up best practices you should follow to fix your conversion rates

As they’ve discussed in the podcast, just slapping on a bigger discount and forgetting about your pop-up isn’t enough. Discounts are great, but everyone in eCommerce offers discounts.

So what can you do to make your pop-ups stand out and capture attention from visitors who’ve seen the same discounts hundreds of times before?

What are the Best Practices for Setting Up Your Pop-ups?

1.Timing is Everything

There are two ways you can time your pop-ups. (1) Hard timers and (2) Scroll triggers. Hard timers are the most self-explanatory but are also, ironically, the hardest to nail the timings of.

“We observed the website of one of our clients and noticed visitors tend to leave their website after an average of 1 minute and 15 seconds without buying anything. So what we did was set their pop-up to appear just before their visitors leave.” —Josh Chin

Josh also recommended that if you notice visitors leaving way earlier than your observed average time, you can use exit intent pop-ups which appear when they sense that your visitors are about to close their browser windows.You can also use scroll-triggered pop-ups. They appear after your visitors have scrolled down a percentage of your website page. This allows time for your website visitors to explore and learn more about your brand before your pop-ups start doing their thing.

RELATED: 6 Best Practices to Improve the Conversion Rates of Your Email Pop-ups

2. Contrast is Key to Designing an Attention-Grabbing Pop-up

Once you’ve found the timing that works for your brand’s website, it’s time to find the design that captures your visitors’ attention.

What’s the color of your website? Whatever it is, your pop-up should have colors that contrast with your website design in the background.

Combine that with a smart use of transparency to emphasize key elements in your pop-up design can make it visually pop out of visitors’ screens. What’s more attention-grabbing than that?

PS: Use the same principles above to make your pop-up’s CTA button stand out as well.

3. The Right Offer Value can Make a Huge Difference

So you’ve nailed the timing and created the eye-catching design… now for what your visitors look for—the discount offer.

You’ll need to test what discounts work best. Too low can make your pop-up easy to neglect, too high would lessen the perceived value your visitors would have of your brand.

“I have read a lot of stats, and the stats say that the reason why you don’t offer 10% off is simply because it isn’t enough to make someone buy. But it is around 30 to 35% that someone who maybe wasn’t going to buy…will actually switch to buying.” —Salena Knight

4.Use Engaging Copy in Your Pop-ups

Fix up your pop-ups to be a mini-conversation piece. Use copy that encourages your visitors to engage into a sort of pseudo conversation with your pop-up—with their reply being the much-awaited CTA click.

You can also use questions that would get your customers thinking (i.e: “Got a favorite shirt design?”, “Looking for a gift for Mother’s Day?”).

Engaging copy can segue your visitors’ into opting in or making a purchase because you subtly highlighted what they get out of it.

5. Be Mindful of What You A/B Test

It’s easy to get lost in an overwhelming rabbit hole of what to test, especially when everything about fixing your pop-ups feel like they’ll affect your conversion rates.

There are only two things you should pay attention to: (1) Your pop-up’s timing and (2) the offer.

Your pop-up timing is absolutely crucial. Jaw-dropping discounts and eye-catching designs won’t matter if your pop-ups appear too soon (which can be annoying) or too late (missing out on capture and conversion opportunities).For your offer, remember to test and find what discount ranges work best for your brand and your target audience.

So with all these said, what does a successful pop-up form look like? Josh and his team created a pop-up form for their client The Oodie which actually ended up becoming one of the brand’s top performing pop-up forms!

About this pop-up:

  • Strategic use of transparency and contrast (in tandem with the slightly darkened background) made this pop-up design stand out
  • Notice the discount offer displayed is 25%, test your discounts and see what works best for your target audience
  • The Contrasting color of the CTA button makes it clear and visible
  • Copy is short and straightforward with some casual conversational elements to what people get in return for opting in
  • The ‘close button’ copy adds a subtle element of FOMO

Bonus Tips

Make it easy for your visitors to close your pop-ups.

If your prospects are just genuinely not interested in your pop-up offer, make the close button clear and visible.

Segment who sees your pop-ups.

Only new customers should be seeing your pop-ups. If your have previous customers revisiting your website or are already in your email list, add them to the list of users who won’t see your pop-ups to avoid annoyance born out of redundancy.

8 Best Practices for Killer Email Newsletters in 2023

UPDATED, 20 FEB 2023—With ad spend on the rise this 2023, the top priority objective in the eCommerce space is to accomplish more with less. In other words, make more money with less expenses.

No matter how expensive digital marketing gets, email marketing will always have your back. It boasts generously high ROI for little expense—with an average of $36 returned for every $1 spent!

It’s for this reason that amidst the clamor of aesthetic graphics, viral memes, 2-minute videos, and witty quips—email is still the one marketing tool that remains effective regardless of seasonal trends.

It isn’t just about any old generic email newsletter, email marketing has evolved into an elegant solution for eCommerce businesses to have these days.

The role of email marketing to eCommerce brands can’t be denied, it has the potential to sustainably generate 30-40% of your eCommerce store’s overall revenue, when done right.

With the email automation life cycle and customer segmentation thrown into the mix, you as a brand can now optimize your customers’ preferences to build long-lasting relationships with their brand with ease

If you want to rehash your current newsletter strategy, these tips will surely get you to where you want to be.

The question is, how do you stand out from a crowded inbox? The competition for attention these days is greater than ever. Better yet, how do you create a newsletter that people would actually want to open?

Without further delay, here are 8 tips for shaping up your email newsletters this 2023:

 

1. Keep it Short and Simple

The Miniskirt Rule applies to email newsletters too! They should be ‘long enough to cover what’s necessary, but short enough to keep things interesting.’

Remember, your content should be able to convey enough details and information but short enough to avoid being boring. Here’s an example from one of our clients—ForChics:

About this design:

  • A brief copy that hooks readers and hints at the value of the content the follows
  • Easy-to-see CTA button whose color stands out from the email’s overall color scheme

 

2. Don’t Overload it With Graphics or Images! 

Sure, graphic elements make your email newsletters attractive and fun to read, but keep everything in moderation!

Remember—the main goal of a newsletter is to inform your customers. From another one of our clients, Sommer Ray’s year-end sale email is a great example:

About this design:

  • Simple and straight to the point
  • Less is more—rather than filling up the whole email with graphics or product images, the big discount headline is already enough to catch your subscribers’ attention and tell them what they need to know

 

3. Stay Consistent with Your Brand

Your customers should be able to recognize your brand at a glance regardless of the seasonal theme. 

Don’t stray away from your colors, your design elements, and your visual guidelines.

Always align your email newsletters to your brand—this will help in making your business more recognizable and build your brand presence with your customer base and tell your brand’s story.

Here’s another great example from Sommer Ray’s Shop:

 

About this design:

  • Incorporates a Christmas-themed design without it drowning out the brand’s email design standards
  • Stands out from the usual off-season emails, reminding subscribers it’s indeed a special sal

 

4. Don’t Forget the Preview Pane

Only the top 200-300 pixels of your message are shown first, so you have to make those count big time. Make sure you have the important parts of your email newsletter fall into this preview range.

This ForChics discount promo email did it right:

About this design:

  • Important details such as the code expiration and discount offer are at the top major portion of the email
  • Simple yet still effective design that’s easy on the eye

 

5. Make it Easy to Read and Scan

Not everyone has the time to sit down and read through everything in your newsletter. Often, emails are opened via mobile phones, and online users just browse through their emails. Why not make their newsletter experience more convenient?

Here’s a straightforward yet engaging example from our client ChargeASAP

About this design:

  • Simple but with relevant and engaging visual content
  • Aside from images and GFX, you can squeeze in videos for more engagement
  • Smart use of white space and image so there’s more to see and less to read
  • Nicely contained copy that’s straight to the point and hooks readers

 

6. Include a Table of Contents

Even if your newsletter can be read quickly, there are still some people who just don’t have the time to even scan through your newsletter for that piece of information they’re looking for.

So, including a table of contents and using anchors to link each item to their corresponding sections would be super convenient for your customers.

Source:Lyfe Marketing

About this design:

  • Simple and well-organized sections of content
  • Images are simple and attractive, showing what each of the menu items looks like to readers
  • Forward to a friend CTA at the bottom opens more opportunities to expand the brand’s email list

 

7. Optimize for Mobile Commerce (mCommerce)

Mobile devices accounted for 58.99% of web traffic in Q2 of 2022.

Meaning the future of mCommerce remains one of the brightest channels for eCommerce brands to tap into. So it’s imperative that brands should scramble to capture this opportunity.

So, if you’re not optimizing your email newsletters for mCommerce this holiday roll-out, be prepared to risk missing out on a huge chunk of the revenue your brand could enjoy come 2023.

Here’s a mobile-friendly email design from our client Livingood:

 

About this design:

  • Single-pane design allows it to retain its design integrity when viewed on a smaller screen.
  • Each of the sections is clearly defined
  • Smart use of different background colors to break up the newsletter into easier-to-read portions

 

8. A/B Testing is Life! 

Whether you’ve read this time and time again in our articles or if this is your first time, we cannot stress enough how important it is for you to test your emails.

Some questions you can start with:

  • Which design choices worked better?
  • GIFs or static images?
  • What’s a better way to arrange the content in your newsletters?

Just a reminder, Your first or second or even your third newsletter design might not get you the metrics you want on the get-go.

Continuously testing different email newsletter designs for your 2023 email game plan can help you find and create the design that performs the best and is well-received by your customers.

Here’s a top-performing educational content type email from our client Sleep Connection.

About this design:

  • Clear layout with great use of the zigzag presentation of multiple text sections.
  • Attractive copy that emphasizes the value of the content and products the brand offers.

 

Create Action by using words alone 

Lastly, an extra tip from us is how you optimize your CTAs. Merely putting links is not enough.

How do you get your customers to click on your links? Rather than going for the generic click here links, go for actionable language like read more, donate, or unsubscribe

If you’re having a problem with getting your creative juices flowing, here are 3 eCommerce newsletter ideas that really stood out in 2019 to inspire you and get your marketing team started on your email newsletters for 2023.

 

One of Many Steps Towards Fully Engaging Your Customers 

Email newsletters work so well in establishing a direct line of communication with your customers.

Your newsletters act as the gateway for your customers to convert into buyers and maybe even loyal customers by helping them get to know more about your brand, products, and services regularly.

As you continue sending newsletters with relevant and quality content to your customers, you are sure to build a solid following, which in turn solidifies your foothold as an eCommerce business on the internet.

Aside from killer newsletters, what exactly makes an overall successful email marketing system? Learn about the inner workings of what makes 8-9 figure email systems tick by downloading our guide today—it’s free!

Do you want to maximize the effectiveness of all the other steps of your email marketing strategy? 

Please don’t hesitate to schedule a call with us! We would be happy to do your email marketing for you.

 

References:

Big Commerce

Parse.ly

Fulcrum Tech

Tough Nickel

Groundwire

Lyfe Marketing

 

How to Fix Your SMS Marketing

Having trouble maximizing your SMS revenue and list growth? Here are some SMS best practices and high-profit strategies you can implement!

How to fix your sms marketing

Table of Contents

Are you feeling like your current SMS marketing model isn’t living up to its full potential? It’s generating numbers, yes, but is it generating the brand-scaling numbers you’re looking for?

SMS is a powerful direct marketing tool. It has the power to engage users and convert them using highly personalized messages. While it has the makings of a profit-driven and brand-scaling marketing tool, it all boils down to how you use it.

Firstly, you should know what mistakes to avoid when executing your SMS strategies.

I. What are Some Common Mistakes that Could Break my SMS Marketing?

You might turn the strengths of SMS marketing against itself without you realizing. SMS is known for its more more personal nature of messaging.

You could unknowingly come off as invasive or rude to your recipients if you’re not careful.

Need help crafting your SMS sendouts? Get help from the copies that actually worked.

Here are the top common SMS marketing mistakes you should look out for:

1. Non-consensual Texting

No one likes receiving messages from random unknown numbers. Consumers that you’re collecting their numbers for marketing purposes.

Let’s say your potential customers suddenly receive messages from you. Even if you clarify who they’re from, it’ll only come off as scammy and annoying.

2. Not Giving Clear Unsubscription Methods or Just None at All

Your consumers gave you permission to send them promotional SMS messages? Great! But surely they didn’t permit you to trap them in your endless promotions.

Having clear unsubscription options can help you build healthier SMS lists. People aren’t interested in your content anymore? Let them go. In turn, the ones who actively show interest in your content stay.

Your pool of high-quality customers grow.

3. You’re Only Engaging with Your Customers in One-way Communication

Lifecycle marketing 101: Establish communication with your customers. Simply sending SMS promotions to your contacts doesn’t count as communication.

There needs to be a balanced back and forth between you and your contacts. Make your messages more conversational while still staying relevant.

Do your recipients have questions about your products? Satisfy their queries. Do they want more content about a specific product? Focus on sending them what they want to see.

4. You’re Disrespecting Your Recipients

All of the above are great examples of disrespecting your recipients. You should do everything in your power to make your customers feel valued by your brand.

SMS marketing is a more personal form of communication. Meaning, you would need to use more customer-centric messaging. Blanket ad copies will only make your potential customers feel faceless and less valued.

Remember: You’re speaking with real people on the other end. They have their own interests. When it comes to interacting with your brand, they have their own preferences.

II. How Can I Leverage SMS Marketing as my Store’s Profit Driver?

SMS marketing is one must-have direct marketing channel. It has the power to engage your target audience with high-personalization and versatility.

The benefits your store can enjoy investing in SMS marketing include—

1. Near-perfect Deliverability

Specifically, SMS has a 98% open rate! Internet isn’t needed when sending and receiving your messages

It’s also the channel whose service providers are less strict. This heightens your messages’ likelihood of getting to your target recipients.

This makes SMS the perfect channel for sending time-sensitive messages. These would include time-limited offers, reminders, and even cart recovery efforts.

2. High Response Rates

Around 89% of consumers would read an SMS message within 30 minutes of receiving it. This stat further reinforces the channel’s ability to leverage time sensitivr content.

What this also means is that you can observe immediate results from your SMS campaigns. This is especially great if you need to take care of some much-needed A/B testing as well.

3. Great Source for Zero-party Data

Reminder, SMS marketing works well as a permission-based channel. Users will share with you valuable information. Therefore, helping you customize their customer experience further.

What content are they more interested in? Do they prefer mostly promotional or educational content?

Leveraging this information is what divides the good marketers from the bad. Again, customer-centric marketing is key to a successful profit-driven marketing framework.

4. It’s Highly Cost-efficient

Many eCommerce stores would use SMS marketing when running tight on their budgets. In fact, there have been stores that would generate up to $71 for every dollar spent on SMS messages.

So not only does it save you money, but it can become a sustainable source of revenue as well.

Need ideas to start using SMS for your brand? Get help from the copies that actually worked.

III. How Can I Optimize My SMS Marketing for Sustainable ECommerce Success?

To really get your SMS marketing up to 7 to 8-figure standards, you’ll need to take advantage of its strengths.

SMS creates a more personal level of communication with your customers. It excels at delivering time-sensitive content and collecting customer data.

With those in mind, here are the actionables you can apply to optimize your SMS marketing efforts:

1. Target High-quality Customers with Advanced Segmentation Practices

Here’s a tactic straight out of our customer-centric email marketing book.

Basic segmentation can only take you so far as it only covers the surface of your customer data. Consequently, your promotional messages would feel less personalized and engaging than intended.

Center your SMS strategies around these advanced segments for more targeted marketing:

  • Product interest
  • Purchase frequency and last purchase
  • Price Sensitivity
  • Customer Lifetime Value
  • Exclusion Segments

2. Add SMS Sign-up Opportunities in Your Store’s Website

This tactic supports SMS markteting’s permission-based nature. Alongside your email sign-up fields, add in SMS opt-in opportunities.

Interested consumers WANT to receive promotional content through SMS. 75% of them, in fact.

So make it clear, promote that your brand also accepts SMS opt-ins. Your target customers who prefer the mobile platform will appreciate you for it.

3. Leverage Unique Keywords and Target Subscribers Who Use Them

SMS leverages a keyword system that triggers automated responses. Take full advantage of this by incorporating unique keywords related to your promotions.

Use this tactic to boost the effectiveness of your segments. Add another layer of segments based on your customers’ keyword use.

Target specific product promotions to customers who actively search for that specific keyword. In turn, you improve your clicks and conversions.

Need help crafting your SMS sendouts? Get help from the copies that actually worked.

IV. How Can I Stand Out from Competitors’ SMS Campaigns?

What is the key formula to high-performing SMS marketing campaigns? It’s investing in customer lifecycle marketing. Center your SMS strategies around retaining your existing customers.

Here are some standout tactics you can use to win your customers’ loyalty:

1. Implement Customer Loyalty Programs in Your SMS Marketing Framework

Nothing beats customer appreciation like a personalized SMS message.

Applying all you’ve learned above, you should already have all the right segments in place to send your most engaged customers the best offers.

using sms marketing for customer loyalty programs

2. Aim for Relevant and Engaging Customer Communication

Remind your customers of important stuff. A forgotten shopping cart? An unused discount code? An ending sale?

With the aforementioned 98% open rate, your customer are sure to see your reminders and love you for them.

3. Focus on Quick and Concise Communication

SMS specializes in getting straight to the point. Focus on highlighting everything your customers needs to know along with a clear CTA.

Are you using SMS together with an existing email marketing framework? Leave the text-heavy content to emails. Your SMS work best as follow-up messages, such as the reminders we mentioned above.

4. Use Your SMS Marketing for More than Just Pure Promotions

There are many creative ways you can execute your SMS campaigns. Keep your SMS channel dynamic and special by trying out these unique tactics:

  • Boost your list growth with SMS-exclusive content and offers
  • Help your SMS subscribers find the perfect gift using keyword-triggered automation
  • Customize your automations by having them reflect your current sale events

Need ideas to start using SMS for your brand? Get help from the copies that actually worked.

V. How Can I Take My SMS Marketing Even Further?

Not yet satisfied with all the tactics so far? Maximize your SMS success with these tested and proven strategies we compiled from our latest client BFCM wins:

  • Launch your SMS marketing campaigns earlier
  • Create holiday-specific SMS flows
  • Make use of best discount highlight practices
  • Use advanced segmentation
  • Integrate your SMS marketing with your other existing marketing channels

FROM THE PODCAST: 6 Inspiring life lessons from Owners of Successful DTC Brands

lessons from successful DTC Brands

Table of Contents

The great Albert Einstein once said that “The only source of knowledge is experience.”

We totally agree. Nothing beats hearing the stories of successful people, the lessons they learned along the way, and how they became who they are now.

The eCommerce Profits Podcast is a great avenue for this—and while we didn’t get to interview Albert Einstein on the podcast, we were still able to invite some pretty influential people in the eCommerce and DTC space.

Though each episode focuses on specific eCommerce success stories, we’ve actually consolidated some of the most valuable golden nuggets we picked up across various episodes.

Here are 6 amazing tips and words of wisdom from the many owners of successful DTC brands we’ve had the pleasure of interviewing:

I. Keep going and keep learning

The most successful eCommerce businesses have different backstories. Some have heart-wrenching stories, while some have more traditional beginnings. What’s common though is how they all kept pushing forward.

“Tomorrow, you’re gonna go forward three steps,” Kara Goldin, founder and CEO of Hint, Inc. says. “We’re gonna keep doing this, and we’re gonna keep doing this.”

As someone who has been named one of Fortune’s Most Powerful Women Entrepreneurs, Kara Goldin gives a great illustration of entrepreneurship.

Visualize this: Somebody gives you a very large puzzle and tells you to assemble it. It has 1000 pieces and as you start building it, you can’t figure out where the other pieces are. Then someone takes a handful of the pieces from you or gives you new pieces. Kara says it will get confusing, but you’ve already started so you just need to keep going. She gives an even more detailed description in this episode of eCommerce Profits Podcast.

lessons from successful DTC Brands - Kara Goldin

II. There’s no shame in not knowing something

Stormy Simon is not your average leader—she shot up the ranks from executive assistant to branding, Customer Care VP, to CMO, and eventually to President and board member. Over her 15-year career, Overstock grew to almost $2 billion in revenue. What was the secret?

lessons from successful DTC Brands - Stormy Simon

Stormy said that she was that one person in the room who would raise her hand and ask any question that she didn’t know the answer to. She had no time to pretend she knew what people were talking about. This is very valuable advice for budding entrepreneurs who are afraid of being seen as “newbies.”

She was not afraid to admit when she didn’t know something—and she would raise her hand and ask. “A lot of moving, a lot of hustling,” is how she described the entrepreneurship journey.

Listen to the full episode here.

III. Find a community and make networking a hobby

Did you know that 80% of professionals find networking crucial for career success? Asher Ismail, co-founder of Uncapped (EU revenue-based finance provider) could not agree more.

lessons from successful DTC Brands - Asher Ismail

Asher feels that he was actually lucky as far as eCommerce success stories go. In the group of founders he found himself in, there were already a couple who had built very large businesses and sold a few as well. Aside from the technical stuff, he realized that he actually needed help on a human level—having someone to talk through his problems with. He elaborates more about this in the episode where he was the guest.

Even Nathan Resnick, President and Co-founder of Sourcify, can attest to the importance of networking and being part of a community—even in the early stages of building or conceptualizing a business.

In this episode of eCommerce Profits Podcast, he told Josh that the lever of growth is definitely referrals and inbound.

lessons from successful DTC Brands -Nathan Resnick

IV. Invest in people

Something that entrepreneurs have a hard time figuring out is when they should stop doing things on their own. Of course, hiring has its pros and cons—you’ll have an extra hand but at an additional cost.

So what do our successful DTC brand owners have to say about this?

lessons from successful DTC Brands -Eddie Maalouf

Eddie Maalouf, founder and CEO of 4Media Marketing, emphasizes the need to hire fast, before you think you need to. In this podcast episode, he even mentions that the first time you have to hire someone will be hard. And it’s bound to get harder if they suck or they leave. But it’s going to happen.

Meanwhile, Nikki Mocerino, co-founder and CEO of The Ohn Store, reminds entrepreneurs to invest in people. As a leader, she values her teammates because she knows they are a crucial part of the eCommerce business. She talks more about this in a separate episode.

lessons from successful DTC Brands -Nikki Mocerino

V. Know what drives you

This one is a bit deep, and the most successful entrepreneurs all have their own stories of why they started and what motivated them.

lessons from successful DTC Brands -Eric Malka

When Eric Malka, co-founder and CEO of Ingredients, was a guest in one episode, he talked about how you should not focus on money. Instead, you should focus on how to add value to your life and to society by being driven by a bigger purpose.

Brandon Young, an 8-figure Amazon seller, admits that entrepreneurship is really hard. He says it’s important to go out of your comfort zone but also to surround yourself with the right people. He also emphasizes that his wife just really complemented him and that it was the magic sauce for them. You can listen to his story here.

lessons from successful DTC Brands -Brandon Young

Essentially, Brandon reminds entrepreneurs that it’s not all about the money and the wealth—but being happy and feeling good about chasing after your passions.

VI. Be prepared to fail

lessons from successful DTC Brands - Matt Edmunson

No one’s gotten it right the first time. Matt Edmunson is now CEO of a self-branded eCommerce coaching and consulting company. But the journey to where he is now was tough. In this episode, he talks in detail about the different challenges he experienced—price increases, letting people go and supplier issues.


Even Steve Jobs failed. Colonel Sanders failed a LOT of times. You’re going to fail. Have this mindset and learn to deal with failures. At least you’ll know there’s progress.

We were privileged enough to have Leslie Kuster, CEO and founder of Back from Bali, as a guest in one episode. She got most of her encouragement from her parents, who were both entrepreneurs—and that’s why her mindset has always been different. Her dad would always tell her “Just do it, just do it,” and until today, she considers that a really valuable piece of advice.

lessons from successful DTC Brands -Leslie Kuster

In short, “just do it,” because you know you’re going to fail anyway. But just keep going, and learn from it.


There you have it—six golden nuggets from some of the most successful brand owners in the DTC space.

Listen to more high-value tips, strategies, and insights straight from top founders and experts in the eCommerce industry. Head over to the eCommerce Profits Podcast for your regular dose of value.

How to fix your sms marketing

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