AGENCY
As an eCommerce business, you probably already know how important customer relationships are. What you might not know is that just a 5% increase in retention could increase your profits by as much as 95%. Here’s something else you need to understand—email marketing is a great tool to strengthen your customer relationships. In fact, 49%
The major holiday sale season is upon us. Some retailers think it’s enough to run a few limited time offers with a coupon code. But will that help you win against Amazon or a much bigger and more established brand? No, you have to get a bit more creative than that. But you don’t have
Black Friday and Cyber Monday used to be ruled by retail stores. People showed up as early as 7 AM to line up and secure great deals. But ever since the digital transformation, something has changed. Black Friday foot traffic to retail stores dropped by 9% in 2018 alone. eCommerce is most definitely picking up
One of the reasons why design and content isn't prioritized in the email marketing strategy for eCommerce brands is because they tend to focus their efforts on making those sales numbers. In the rush of things, the thoughtful process of designing or planning content imperative to their eCommerce marketing emails are placed on the back-burner.
There are too many eCommerce businesses that send use marketing emails to send their promotions and special offers. Email marketing is of course, an eCommerce marketing strategy that is simple yet effective. However, even with the most eye-catching pictures of their best-looking apparel, irresistible offers and catchy designs of their emails — what most their
By now, you must have heard a lot about eCommerce email marketing campaigns, but what exactly are they? And are they worth the time and resources? Are they really going to benefit your eCommerce business or is it just another gimmick? (more…)
Now, looks may not be everything. But when it comes to email marketing, design plays a big role in conversion. While your marketing emails may have all the optimized content they need and are aimed at their respective target segments, there’s one more thing you need to think about before sending them— (more…)
In 2018 Amazon’s share of the US eCommerce market was 49%. Think about it. One company. Half of the entire US eCommerce market. How are you supposed to compete with that? And it’s not like the other half of the market is distributed equally among all the other eCommerce stores. But don’t despair just yet.
Think of your eCommerce brand and its color scheme or its symbols in your logo. Now, ask a few of your closest friends what comes to mind when they see that color or that symbol. Is it your brand? Is it another brand? Thanks to the digital landscape, we have seen the rise of the
Now, as powerful as email marketing is as a marketing tool, we cannot ignore the fact that its success doesn’t come solely from the products or the special deals your eCommerce brand offers to your customers. Copywriting also plays a big part. Here’s a scenario— You’re walking through a department store looking for a new
