Getting Started with SMS: How to Convert Your Email List, Segment Better, and Own Your Marketing
Your email subscribers are high intent; they’ve already opted in to receive marketing communications from your brand. Here are our top tips for converting these folks into your new text friends compliantly and creatively.
10 SMS Marketing Examples That Are Simple Yet Effective
SMS marketing is the master of customer reach power. It boasts immediate customer response rates and an almost 100% deliverability rate. The best part about SMS marketing is how easy it is to incorporate it into your existing digital marketing frameworks. While great on its own, SMS marketing works seamlessly with other marketing channels—making it […]
How to Future-Proof Your eCommerce Store—Top 3 ECommerce Marketing Strategies
Even 7 to 8-figure eCommerce stores double down on future-proofing their business. In other words, even they’re aware that big brands aren’t exempted from the ever-changing nature of the eCommerce industry.
Here are the important reasons why these big eCommerce brands would invest in future-proofing strategies.
6 Holiday Promotional Email Tips to Boost Your Sales
While it’s important to make sure your emails are optimized to make the most sales over the holidays, don’t forget to add in a healthy level of creativity to really make them stand out from the rest.
So, here are a couple of tips to level up your holiday promotional emails to get your customers excited and in the buying mood for all the holiday sales.
7 Advantages of Using Eco-friendly Packaging
In light of the rapidly deteriorating plastic pollution in the world today, many eCommerce brands are making the deliberate switch to environmentally friendly packaging. The eco-friendly packaging has proven useful in helping our environment stay clean and healthy. Due to the numerous benefits it offers, environmental-conscious customers are ensuring that the brands they patronize are […]
6 Best Practices to Improve the Conversion Rates of Your Email Pop-ups
Growing your list with email pop-ups but can’t seem to get the results you want? We know the feeling. Pop-ups can easily interrupt your visitors’ browsing experience if you don’t do them right. It could also stop you from building a strong list. In this article, we’ll show you some of the best pop-up practices […]
7 Ways Your Brand Can Be More Sustainable
Sustainable branding is important. With Millennials and Gen Z entering the workforce (and subsequently, their spending power is increasing), the standard for brands is being raised. With stores going online, today’s shoppers have a lot more options (and a lot more requirements) for the stores they’re going to shop at. With the vast options for […]
How the iOS 15 Update Would Impact Your eCommerce Marketing
Another challenge is looming on the horizon for eCommerce marketers around the interwebs! Apple is planning to release their latest update, the iOS 15. With it will come a handful of features that will shake the very foundations of eCommerce marketing—especially in the email marketing spectrum. What Exactly is the iOS 15 Email Privacy Update? […]
How to Boost Your Ad Conversions and Retention Power with Ad Automation
Traditionally, a successful advertising program takes time to build. However, with ad automation, this doesn’t necessarily have to be the case. Advertising automation can help eCommerce advertisers easily manage ad campaigns that are successful at engaging their audience. This would lead to an increase in your advertising conversions and customer retention—ultimately helping eCommerce businesses scale […]
eCommerce Marketing Trends 2021: 6 Experts Share their Thoughts on the Future of Online Retail
2021 is set to be the year of businesses getting back up and shaking the dust of 2020 off of our shoulders. eCommerce stores managed to power through the challenges of 2020. From the chaos, they also came out with a handful of major takeaways. These takeaways can then be used as a sort of […]
