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Crush BFCM 2020 with These 7 Holiday Marketing Campaign Ideas

Q4 is finally here! BFCM is knocking on our doors, and online consumers will be flooding in at biblical proportions! With this year’s BFCM projected to be the biggest one yet, you can’t afford to lag behind the competition. To help you get your bearings straight and take the lead, here are some holiday marketing […]

5 Profitable Email Newsletters to Send out this BFCM 2020

UPDATED,  08 OCT. 2020 — The major holiday sale season is upon us. Some retailers think it’s enough to run a few limited time offers with a coupon code. But will that help you win against Amazon or a much bigger and more established brand? No, you have to get a bit more creative than […]

How to Use Chatbots to Boost your eCommerce Business’ Post-Purchase Journey

When it comes to eCommerce the ultimate goal is to encourage someone to click that ‘buy now’ button. Due to this, there is often a focus on a customer’s pre-purchase journey, rather than their experience post-purchase.  Nowadays, consumers have certain wants and needs from the post-purchase journey. They expect to be able to easily contact […]

How to Convert Window Shoppers into Actual Customers with Product Retargeting Emails

Did you know that 97% of customers who visit your site end up leaving without adding anything into their carts (let alone actually buying anything). So while you could be seeing high traffic flow to your eCommerce store’s website, only a small fraction of that would actually buy something. Here’s where product retargeting emails come […]