How much do your ads cost you? And are your ad creatives getting you the results you need to justify their cost? If you feel that your ads are costing more than their supposed returns, then it’s time to level up your ad creatives!
How exactly can you do this? Where do you even start? We aim to help you answer these very questions through this quick guide into successful performance creatives.
The first thing you’ll need to remember is that your ads should be problem-oriented. Meaning they target specific customer pain points and they communicate the solutions to those problems.
But before we get to the do’s of ad creatives, let’s first tackle the don’ts.
❌ Don’t Do This
✅ Do This
✅ Do This
After taking note of these mistakes, do you think you could have made these mistakes too?
Don’t worry, we’ve all been there. What matters is you now know more about creatives than your average store.
For your ads to be profitable, they’ll need to be “thumb-stoppingly” good enough that prospects would willingly give you a few seconds of their valuable attention.
Here are ideal numbers you’ll need your ads to achieve for your ads to begin their journey to becoming your DTC store’s profit drivers:
seconds or more average watch time
Top of the Funnel ROAS
Remember, ad creatives done right can help you bring profitability to the top of your funnel—helping you reach your ROAS faster!
There’s no better advice we can give you than from an eCommerce store owner whose businesses are earning 1M per month—one of which being ForChics! We’re talking about Dan Eymel—Founder and CEO of the performance creatives powerhouse Sudiyo.
Here is his step-by-step guide that he implements in his businesses’ creatives:
Ask yourself the following questions when fleshing out your buyer’s persona:
✔️ Who is buying the product?
✔️ What do they want to achieve?
✔️ What are their pain points?
✔️ What are the product’s features?
✔️ What are the product’s benefits?
✔️ What are some bad alternatives of the product?
Don’t hesitate to use reference material. Here are some recommended tools and platforms you can use to look for creative inspiration:
✔️ Ad Library
✔️ Amazon Reviews
Profit-driven ad creatives need to convey a relevant message to your prospects and make them feel an emotional connection with your brand and product.
It’s like writing a full-blown high-production movie but condensed into about 6 seconds of content.
So be sure to invest in the quality of your ad creatives so you can reap the benefits. Here are some must-haves in your scriptwriting production:
✔️ Voiceover script
✔️ Video text captions
If there was one thing you would need to look out for, it would be your hooks.
Hooks can make or break your ads. It has the power to either capture and engage your prospects or just straight up turn them away within seconds.
Your hooks will need—
Engage, introduce the product, and present the benefits within this time frame
Don’t spoonfeed your prospects with information let your visuals do the talking
Remember: Be quick and get straight to the point. Put heavy focus on the first 3 seconds, and then the next 10 seconds.
This ties in with the importance of including captions in your video ads.
Many social media platforms play previews of videos in people’s feeds muted by default. So consider this when creating your video ads so they can still engage prospects regardless.
Test which hooks work best when it comes to engaging your target market.
Your ads should be an extension of your DTC store. The moment prospects see your ads, they should recognize that it’s from your brand at first glance.
Ad creatives can bring profitability to the top of your funnel. Usually, DTC stores would need to lead customers down from the top of the funnel to the bottom to see profit—a lot of customers don’t even make it to the bottom too.
Even fast-growing brands understand the power of creatives as they would test 10x more creatives than your average brand.
Testing all the different angles, approaches, and execution of your creatives is key to delivering fresh and relevant content catered to your target audience.
As we mentioned earlier, hooks can make or break your creatives. So to help you get started, we’ve compiled 100 Hooks You Can Try!