Lauren Schwartz is the Founder and Creative Director of The Loft 325, an agency that creates and optimizes paid advertising campaigns for ecommerce companies ready to grow. Lauren is a highly sought-after creative strategist and digital marketing thought leader in the ecommerce space.
Lauren is a design professional by trade and has over 15 years of experience in design, with the past eight years in digital marketing and ecommerce. She has worked with disruptive beauty brands such as Colour Pop, Love Wellness, APL Snow Teeth Whitening, Born Primitive, Top Socks, and many more.
Here’s a glimpse of what you’ll learn:
- [2:34] Why Lauren Schwartz chose to be a designer
- [6:01] The importance of creatives in ads for iOS updates
- [8:57] How Lauren directs media buying for different direct-to-consumer ecommerce segments
- [12:33] The best way to earn organic reach and why it works
- [19:07] Indicators for ad creative success
- [20:35] Lauren’s favorite tools, books, brands, and more
In this episode…
Creative advertising can potentially increase your revenue in three seconds. Why? Because that’s how long your paid ad takes to either convert or fail — and your ad creative has everything to do with it. Unfortunately, many brands overlook the importance of creatives and end up running unprofitable ads.
Even worse, some brands spend a lot on ads creative but cannot test their effectiveness before spending a chunk of their ad budget with little or nothing to show for it. If you’re looking to improve your revenue through media buying, this episode is for you.
In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and Creative Director of The Loft 325, Lauren Schwartz. They discuss the importance of creatives in paid ads, fitting media buying into your growth plans, why paid ads are not for everyone, indicators for ad creative success, and more.
Resources Mentioned in this episode
Sponsor for this episode
This episode is brought to you by Chronos Agency.
If you are a direct-to-consumer ecommerce brand that wants to unlock the optimum customer lifetime value through email marketing, then look no further than Chronos Agency!
Our team of passionate email marketing experts has helped hundreds of brands generate over $70 million in return from email alone, and our clients receive an average of 3500% ROI from our efforts.
Chronos Agency has worked with a variety of brands, including Truly Beauty, Alya Skin, and many more. Our mission is to help real businesses achieve real results.
Welcome to the eCommerce Profits Podcast where we feature top founders and experts in the eCommerce Industry and take an in depth look at the struggles and successes in growing ecommerce brands profitably.
Joshua Chin 0:21
Josh Chin here and the host of the eCommerce Profits Podcast where we feature top experts and founders in the eCommerce Industry. And we go behind the scenes of the struggles and successes in growing a brand. Now this episode is brought to you by Chronos Agency. If you run a direct to consumer ecommerce brand that is best ready to scale and to double your customer lifetime value, true retention marketing Chronos is your company. We’ve helped hundreds of brands scale profits with email, SMS and mobile push marketing, while getting an average of 3500% ROI from our efforts, we’ve worked with brands like the Oodi Truly Beauty, Ally Skin and many more. The next step is email us at [email protected], or you can go to Chronus.Agency to find out more. Today’s guest is Lauren Schwartz. She’s the Founder and Creative Director of The Loft 325. Lauren has been a highly sought after creative strategist and digital marketing thought leader in the ecommerce space who has worked with disruptive beauty brands such as Colour Pop, Love Wellness, APL Snow Teeth Whitening, Born Primitive, Top Socks, and many many more incredible incredible brands. She is a design professional by trade with over 15 years of experience in design, with the past eight years being in digital marketing, and ecommerce. And she is an expert when it comes to designing creatives that not only look good, but convert incredibly well. So Lauren, I’m excited to have you on Welcome to the show.
Lauren Schwartz 1:59
Yeah, thanks, Josh for having me.
Joshua Chin 2:02
So, Lauren, tell us a little bit more about why you chose the design field, and why you stuck with it over the past 15 years. And we talked about this. It’s a it’s a long time that that, that perseverance in one discipline is something that I think very few people truly recognize and truly appreciate. But it does pay off in multiple folds. So tell us a little bit more about that.
Lauren Schwartz 2:34
Yeah, so I, you know, I started, my mom and dad have always been like, super into art, and I’ve always really loved art myself. And I just, you know, kind of wanted to, I wanted to pursue that passion out of college. And I you know, at first I thought I wanted to be a marine biologist, and then decided gears and really just go for my passion, which was art, and, um, you know, started working and doing multimedia web design stuff. So I, you know, I graduated back in like 2004. And obviously, like, ecommerce was, it was there, but like, it wasn’t as like it is now. So, you know, I definitely started out learning and coding and designing websites, you know, just basic HTML, and just really kind of fell in love with like, the digital side of things, I just could tell that like things were gonna start moving in this path, and that it was something that I was really excited about. So you know, just kind of learned a lot of things along the way, I actually stepped away from the digital side of things for a while and started doing clothing design, and work for some pretty big brands doing accessory and apparel design. But the clothing space was just crazy. And I didn’t necessarily want to be in that forever. So came back to digital and really just started going from there did everything from landing pages, email marketing, and now where I’m at where I truly love what I’m doing, which is paid advertising. I just love the I love the way that it changes so quickly. And you have to adapt so fast. It’s just always such a fun thing to do, of learning what’s going to happen and learning the platforms and just really trying to figure out how they work and how to make everything successful. So yeah, it’s been it’s been a long, long career path. But I finally think I found what I really enjoy doing.
Joshua Chin 4:36
Just just on a personal note, what are some of the what are some of your favorite pivoting moments in your career? That kind of looking back at it. That decision at that moment? changed everything for you. Were there any such moments in your?
Lauren Schwartz 4:54
Yeah, I mean, I want to say like, I you know, I was so young When I started, I mean, I started doing this when I was 1920. And so, yeah, so just even being then like that young, you know, just there’s so many things that happened. And then obviously, as I’ve gotten older, you know, I thought like, oh, I wanted to be an apparel designer, and I want to do this. And really, like, I think I just like, the landscape of being a digital marketing, like, I love going onto people’s web pages, and just seeing, like, how web design like, was so different, and how it’s evolved, even from when I went to school. That I think like, Finally, like, honestly, like, I lost my job on working at an apparel company. And then I was like, You know what, I don’t want to do this, like this is, this is not my path. And I think that was kind of like the path for me that kind of gave me that kick in the butt of like, okay, well, obviously, like, you just need to go back to what you’re you’re really good at, which is like the digital space ecommerce, you know that that whole site is where I really kind of fell in love with design.
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