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How To Craft An eCommerce Email Marketing Strategy
How To Craft An eCommerce Email Marketing Strategy

As an eCommerce business owner, you’ve heard email marketing for eCommerce before. Email marketing is the key to your eCommerce success. You understand that email marketing can level up your business. You know it will help your business, but you haven’t had the chance to jump in yet. This doesn’t mean that you’re not interested--you

How To Prepare An eCommerce Email Marketing Budget
How To Prepare An eCommerce Email Marketing Budget

When you own a business, you always need to think of investments. These include employees, quality equipment, and marketing efforts. For e-commerce businesses, most investments are digital assets. These can be your website, a shopping cart system like Shopify, and online advertisements. Most likely, your website and system are all set up and ready to

[INFOGRAPHIC] What Is Email Marketing Automation?
[INFOGRAPHIC] What Is Email Marketing Automation?

Managing an eCommerce business is fun and fulfilling. But it can also be challenging at times, especially if you don’t have the right tools. Imagine overseeing everything from product development, to inventory, finances, and operations. Marketing is a whole different story. It involves creativity and lots of engagement with current and existing customers. Basically, it

[INFOGRAPHIC] How You Can Boost Your Email Marketing This 2019
[INFOGRAPHIC] How You Can Boost Your Email Marketing This 2019

Decades have come and gone, but email marketing still remains strong. Learn how you can boost your email marketing strategies this 2019. When someone mentions the 1970s, people think of vinyl records. They think of music from ABBA and bell-bottom jeans. What else? The Beatles broke up. Coco Chanel passed away. Stephen King published his

How To Steal The Spotlight On April Fools With Email Marketing
How To Steal The Spotlight On April Fools With Email Marketing

It’s that time of the year again! Expect the unexpected. Get ready to shake your heads in disbelief. It’s April Fools Day, so let the pranks begin! April Fools Day is a global holiday looked forward to by a lot of people. Why not? It’s fun, it’s exciting, and you know you’re always in for

Combining Content With Email Marketing To Get Your Subscribers Hooked
Combining Content With Email Marketing To Get Your Subscribers Hooked

We all have our favorites. Favorite color, favorite shoes, favorite clothes, and favorite products. We all have our reasons why those are our favorites. We have our reasons why we keep using them, or wearing them, or buying them. Business owners bank on these reasons. They use it to fuel their advertising and marketing campaigns.

21 Email Marketing Terms You Need To Know
21 Email Marketing Terms You Need To Know

So you’re ready to dive into email marketing for your eCommerce business, but you’re getting lost in a sea of email marketing terms. Every month there is an average of 14,800 Google searches for email marketing. That means a lot of people want to learn about email marketing. However, due to the surge in content

12 Facts Why Your eCommerce Marketing Strategy Needs Email
12 Facts Why Your eCommerce Marketing Strategy Needs Email

A few years ago, you couldn’t imagine buying something online. Today, it’s a very normal thing. It has become part of our daily lives. People used to walk from shop to shop in search of the perfect gadget. Now, you can now browse from tab to tab while wearing pajamas. You no longer have to

What eCommerce can Learn from #FacebookDown
What eCommerce can Learn from #FacebookDown

If you’re part of the 45% of the world’s population who is on social media, you were most likely frustrated yesterday. The culprit? Facebook and Instagram were down for a few hours. This caused digital rage from the world’s netizens. For some, it was also a temporary glimpse of the world before the onslaught of

What Is eCommerce Email Marketing?
What Is eCommerce Email Marketing?

Photo by rawpixel on Unsplash Time travel doesn’t exist yet (or so we think), but it doesn’t mean we can’t look back. Have you ever stopped to think about how technology has changed the way we do things? A few years ago, we had to wait for actual phone calls made on landlines before getting to talk to

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